Gareth Holmes, Seenthis

For the last time in 2018, on this week’s The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Gareth Holmes, UK CEO, Seenthis, to discuss the biggest ad tech and martech stories of 2018.

On this week’s episode: – The GDPR’s impact on the industry
– The Google effect and how the ad tech 20% survives
– The reality of the single ID
– M&A and the telcos’ routes to dominance
– TV’s future is already here