The Resonance Test 43: Gary Pisano, Author of "Creative Construction"

“Organizations are fascinating because they're completely human created,” says Harvard Business School professor Gary Pisano in the just-posted episode of *The Resonance Test.* “They're not natural.” Which is to say: they are *cultural.* Pisano’s new book, *Creative Construction: The DNA of Sustained Innovation,* makes it clear that innovation is a set of choices a company, a leader, may or may not make. In an invigorating conversation with our Jon Campbell, Pisano asserts that “everything about organizational life was designed in some way” and therefore it can all be *redesigned.* Listen closely, and you’ll learn some relevant business lessons, including the paradoxes of innovative cultures and the challenges of earning today’s dollar while also charting a company’s future course. Host: Pete Chapin Editor: Kyp Pilalas Producer: Ken Gordon