Gatekeeper Jedi: Techniques to bypass obstacles and reach decision-makers

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● Statistics: https://blog.hubspot.com/sales/getting-to-the-decision-maker-faster

● Takeaways:

○ Understand their role & goals

○ Respect their time & value

○ Show genuine interest & empathy

○ Build trust & credibility

○ Find common ground & rapport hooks

○ Follow up & maintain rapport

○ Provide value beyond sales pitches