Geerte Udo - Amsterdam’s Path to Livability and Sustainable Growth

In this episode of The Century of Cities, Geerte Udo, former CEO of amsterdam&partners, shares her insights on Amsterdam’s evolution and the challenges of creating a livable, lovable, and prosperous city. From the struggles of the 1980s to today’s strategic focus on quality over quantity, Geerte explains how Amsterdam transitioned from a struggling urban center to a thriving, innovative metropolis. She passionately advocates for integrated planning, community-driven visions, and creating cities that inspire through their identity and inclusivity. With her extensive experience in city branding and development, Geerte emphasizes the importance of leveraging a city's unique identity to drive sustainable growth and long-term prosperity.