Gen Z and Apple, 9 years of the Google algorithm, & AI’s anticipated impact on agencies & publishers The Publisher Lab

Tyler Bishop is back to co-host this week’s episode of the Publisher Lab with Whitney Wright. This time around, the duo discuss how Gen Z’s loyalty to Apple will likely leverage the company’s ability to increase its advertising influence, 9 years of the Google algorithm and its implications, and how AI is considered by publishers and agencies to be the most influential technology on the industry in the near future.  

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0:00 - Welcome back to The Publisher Lab

0:14 - Tyler’s time in Ireland

1:45 - Gen Z loves Apple

9:03 - Apple as an ad competitor against Google

11:46 - 9 Years of the Google Algorithm

13:22 - Penguin penalties

14:08 - History of Google Algorithm updates

17:39 - Signals about changes to Google to become less clear

20:42 - Agencies and Publishers keeping an eye on AI

22:03 - AI compared to the introduction of email

23:57 - Best approaches to ChatGPT

27:31 - Special Announcement

28:24 - Episode wrap up

29:01 - Episode takeaways