Content Disrupted: Bold Takes on Brand Marketing

Skyword
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.

  1. Jay Acunzo on Resonance: How to Become a Sought-After Brand

    7월 25일

    Jay Acunzo on Resonance: How to Become a Sought-After Brand

    Creating more content won’t help your business, if it doesn’t resonate with your target audience. In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose. Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.

    57분
  2. Rand Fishkin on Building Brand Influence in a Zero-Click World

    6월 12일

    Rand Fishkin on Building Brand Influence in a Zero-Click World

    In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.

    59분
  3. Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead

    5월 15일

    Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead

    Why is content marketing broken—and what no‑bull strategies will actually drive results today? You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive. He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that’s costing your business time, money, and momentum.

    1시간 6분
  4. What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow

    4월 24일

    What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow

    How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.

    37분
  5. The Laws of Story-First Marketing with Jessica Gioglio

    4월 10일

    The Laws of Story-First Marketing with Jessica Gioglio

    Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

    54분
  6. AI-Era Marketing: Inside GitHub’s High-Speed, Human-First Approach

    3월 27일

    AI-Era Marketing: Inside GitHub’s High-Speed, Human-First Approach

    When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

    48분
  7. Brand Love 2.0: The Content Strategy That Transformed Fresh Market's Business

    3월 14일

    Brand Love 2.0: The Content Strategy That Transformed Fresh Market's Business

    What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

    55분
  8. The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz

    2월 13일

    The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz

    Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of AI. If you think you’re leveraging AI correctly, this episode might make you think again. And don’t miss: The next HumanX conference is coming up! Check out the details https://www.humanx.co/.

    50분
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.

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