Geoff Watts of Intelligentsia on the Economics of Coffee Coffee and Technology Podcast

Geoff Watts is a pioneer and an early adopter of the specialty coffee movement. With over 25 years of industry experience as a barista, roaster, Q-grader, green coffee buyer, and educator, Geoff is the father of what we know as the Direct Trade model. Throughout his career, he has served on the boards of the Coffee Roasters Guild (Chairman), the Alliance for Coffee Excellence (Chairman), and now works on different sustainability and transparency projects, such as the Specialty Coffee Transact...