64 episodes

Making it in business isn’t about spreadsheets, this or that. It’s about guts, tenacity and, above all, street smarts.Join Sarah Shaw as she talks with successful entrepreneurs about all the hard won lessons they’ve learned on the mean streets of the business world. If you’ve ever felt stuck, stifled or even just scared to get out there and make your mark, you’ll learn how even the most successful entrepreneurs overcame failure and found the power to move forward. So forget about learning about business in school, because all you need to make it big is a Street Smart MBA.Sarah chats candidly with Venus Williams, Daymond John, Barbara Corcoran, Marcus Lemonis, Trina Turk, and other famous entrepreneurs.
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Get A Street Smart MBA with Sarah Sha‪w‬ Sarah Shaw

    • Business
    • 4.9 • 28 Ratings

Making it in business isn’t about spreadsheets, this or that. It’s about guts, tenacity and, above all, street smarts.Join Sarah Shaw as she talks with successful entrepreneurs about all the hard won lessons they’ve learned on the mean streets of the business world. If you’ve ever felt stuck, stifled or even just scared to get out there and make your mark, you’ll learn how even the most successful entrepreneurs overcame failure and found the power to move forward. So forget about learning about business in school, because all you need to make it big is a Street Smart MBA.Sarah chats candidly with Venus Williams, Daymond John, Barbara Corcoran, Marcus Lemonis, Trina Turk, and other famous entrepreneurs.
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    Working with Instagram Influencers

    Working with Instagram Influencers

    I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.  She shares how to vet the instagram influencers and how to gage their engagement rate. Also suggests looking at how many sponsored posts they are doing, and how much engagement they actually get. Mae suggests looking at influencers you want to build a brand with. She suggests checking out a couple of influencers sites called Hype Auditor, Grin, and Klear (Now Izea), that might be able to help connect you with influencers.
    Under her leadership since she launched the agency in 2014, Obvious.ly has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.
    With thousands of campaigns under her belt, Mae is a recognized expert on the influencer industry and has been widely quoted in the press, appearing in publications such as the New York Times, Wall Street Journal, Financial Times, NPR, CNBC, and the Washington Post.
    Obviously’s clients include iconic brands such as Amazon, Ulta, Lyft, Google, Coca-Cola, and Hasbro, and in 2019, Mae won both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency award.
    Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.

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    • 29 min
    How to Make Instagram Work for You

    How to Make Instagram Work for You

    Derren knows his stuff when it comes to Instagram!  He openly shares new strategies, insights and methods to make your Instagram work for you like never before. We talked about making sure the "Shop" is set up correctly to using the app Ecwid to make your links are shopable - who knew?
    We also chatted about using the new feature "Reels" as a way to gain more followers, and how to attract and work with influencers.
    Follow Social Sensi on Instagram or check out his social media offerings.
    More about Social Sensi
     

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    • 59 min
    Scary Mommy's Jill Smokler

    Scary Mommy's Jill Smokler

    I've always been a huge fan of the Scary Mommy blog. It started right around when my twins were born, and helped me realize that I was doing things pretty well and that I probably wasn't going to totally screw up my children. Whew.
    It was a place I could go to read about other moms nightmares, forgotten children, terrible meals, dirty diapers and billions of things we all mess up on.... as well as the joy, laughter, and amazing moments.
    Jill is a genius in creating content. When she created the Mommy Confessionals, it took off like wild fire and took the blog into a totally new space with millions of subscribers and ad money pouring in. It's a safe and anonymous place to leave your "confession", get it off your chest and feel free of the burden.... while enjoying a good laugh or cry for sure.
    Jill shares her story, what it was like to talk about her own family and how the business grew, sold and what she's up to now.
    Quotes from Jill's Book Scary MommyI shall remember that no mother is perfect and my children will thrive because, and sometimes even in spite of me.I shall not preach to a fellow mother who has not asked my opinion. It’s none of my damn business.I shall maintain a sense of humor about all things motherhood.More about JillJill Smokler is a noted entrepreneur, social influencer, New York Times bestselling author, and community builder.
    As the founder of Scary Mommy, Jill has spent the last ten years creating and curating online content for parents, having grown her one-time “mommy blog” into one of the most influential digital parenting properties in the world.
    During her tenure at Scary Mommy — most recently as Chief Content Officer — Jill used candor, humor, and humility to redefine the role and influence of parents online. Her commitment to publishing honest, compelling, and sometimes controversial content, combined with her uncanny sense of how parents are willing to interact with brands online, created a new kind of digital parenting ecosystem that has given moms a voice and brands a roadmap for engaging the sought after mom audience.
      In 2017, Forbes magazine named Jill a top ten parenting influencer.
    Connect with Jill
    https://jillsmokler.com
    https://www.scarymommy.com/

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    • 45 min
    Dunlop Boots to the Rescue

    Dunlop Boots to the Rescue

    When you think of protective footwear you don't often think of a woman. At least I don't. I think differently now. Mary Steinbrunner is a woman leader in a man's world. She shares her story of working her way up the ladder from Marketing Assistant to General Manager of one of the worlds largest protective boot manufacturers in the world. While it might not seem sexy, Mary manages a large team and works hard to keep up with the latest technology in protective footwear to keep feet safe.
    Nicknamed "Wellies", I often think of the English when I hear this word as it is derived from the name of the boots worn by the British Aristocracy back in the early 19th century. Dunlop has certainly developed the "Wellie" beyond any 19th century boot makers wildest dreams.

    Dunlop has generously offered a 15% discount on boots to you listeners! Use code SarahShaw15 at checkout.
    More about Mary
    Mary Steinbrunner, General Manager of Dunlop Protective Footwear -USA Division, has a strong background in Marketing and Business Development with a track record of solid leadership and successful business planning.
     Mary became the General Manager when the company was acquired in May 2016. She has been part of the organization since April 2000, where she began as a Marketing Assistant and grew alongside her team into the current role as General Manager, while navigating three ownership changes in the past five years.  
     She is committed to building strong teams and enhancing independent leadership within company and community. In addition to the pledge to her Dunlop family, Mary has worked with local Women’s initiatives to support domestic abuse victims, helping to rebuild their confidence, and their lives.
     Mary holds a Bachelor’s Degree in Business Administration from the University of Baltimore and Marketing Strategy Certificate from Cornell University.
     Mary has a strong belief in workplace diversity and supports training, education, and empowerment initiatives as key criteria to greater personal and business achievement.

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    • 37 min
    Double Dip with Celsius Fitness Drink to Burn Fat

    Double Dip with Celsius Fitness Drink to Burn Fat

    Catching up with John Fieldly, CEO of Celsius Fitness Drinks was a treat. John is a money guy who knows how to sell products.  Using influencer strategies, social media, and satisfied customers, they have built a loyal following of consumers who have become natural ambassadors of Celsius. Besides selling in gyms across the nation and on Amazon and their own e-comm site, Celsius is now available in Dicks Sporting Goods, Target and CVS.
    CELSIUS® is a Fitness Drink which is clinically proven to function. How? As a thermogenic, CELSIUS’ proprietary MetaPlus blend accelerates metabolism, increasing your body’s ability to burn fat and calories. There are only two ways a body burns fat: through increased heart rate and/or thermogenesis. Drinking CELSIUS and then going into motion is double dipping, you’re accelerating the burn and the results are even faster

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    • 26 min
    Dial for Dollars: Website vs. Apps

    Dial for Dollars: Website vs. Apps

    Lisa Ascoles, The Inventress, and I talk about the differences between a Website based business versus an App only business. Which is better and why, how social media plays into that and how to run a successful product based company in todays world.
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    • 37 min

Customer Reviews

4.9 out of 5
28 Ratings

28 Ratings

vitalej17 ,

Thank you, Sarah!!

This podcast has been such a morale booster for those days when it feels like being a business owner is just one challenge after the next and the stress feels heavy. Listening to Sarah and her guests trade stories about the challenging experiences they've faced as well, and how they overcame them, is an inspiring reminder that us biz owners can make it through to the other side and enjoy the success we've worked so hard for.

ChristinaEsther ,

My go to business advice guru

Sarah Shaw first introduced me to the world of internet marketing when I googled "celebrity products pr". From there I went down her rabbit hole of sales funnels and bought everything she was offering because she is the real deal. Her branding is on pointe and her whole business model is an inspiration. It's not surprise Sarah has a podcast to add to her repertoire because she just has it all going on. With so many so called online gurus out there Sarah Shaw is a true leader and I will forever have the most respect for her as well as continue to be a loyal customer.

IAMLill ,

Marcus Lemonis

What a fantastic interview. It is so great to hear how Marcus thinks and I appreciated how Sarah asked just the right questions to bring out his incredible insight into running a business. I'm amazed at how patient he is with the people he works with. Thanks for having him on the podcast!

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