Get Found Locally: How to Leverage Google for Small Businesses

In this episode, marketing strategist Gwen Montoya walks listeners through the ins and outs of Google Business Profile (formerly Google My Business).

From setting up and optimizing your profile to leveraging it as a powerful tool for local visibility, Gwen shares actionable advice for small business owners looking to make a great first impression online. If you've ever wondered how to get started or make the most of your Google Business listing, this episode is for you.

What You'll Learn in This Episode:

• What Google Business Profile is and why it's crucial for small businesses.
   
• Step-by-step guidance for setting up and optimizing your profile.
   
• The importance of using high-quality photos and keeping your information accurate.
   
• How to craft a compelling business description using keywords your audience searches for.
   
• Tips for adding products, services, and menu items to your profile.
   
• Best practices for collecting and responding to customer reviews.
   
• How to use weekly updates to keep your profile active and relevant.
   
• Leveraging Google Business Profile insights to refine your marketing efforts.

Interested in working together? Start with my intake form here.

Learn more about the AIM membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx