Get Great Guest Reviews Adele Gutman

Stephanie Sparks Smith is CEO and Digital Matriarch at Cogwheel Marketing™️ and partner and consultant at Cayuga Hospitality Consultants. Her agency focuses on helping hotel owners and management companies drive incremental exposure and revenue to their websites and online channels through hotel digital marketing and advertising. I recently had the pleasure of talking with Stephanie about her perspective on the impact of guest reviews on marketing.
Please listen, and share your feedback and if you enjoy the program, please share with your friends and your associates. Sharing and talking about podcasts with your team is a simple and affordable way to develop and inspire your team.
For lots of great resources including Adele's Top Takeaways from this episode, please visit, https://www.adelegutman.com/getgreatreviews.
If you would like more personal attention and assistance to support your team in a Reputation Cultivation Program, please feel free to contact Adele at getgreatreviews@adelegutman.com and we will be happy to help. 
Get the Free Guide: Ten Tips To Take Your Team to the Top on TripAdvisor: https://www.adelegutman.com/getthefreeguide 
Follow and connect with Adele Gutman:
Website: https://www.adelegutman.com/
LinkedIn: https://www.linkedin.com/in/adelegutman/
Adele’s Speaker & Consulting Sheet    https://www.adelegutman.com/AdelesSpeakersSheet/ 
Thanks to our Sponsor! 
Thank you to our sponsor Guest Chat! Please visit https://www.guestchat.com/adele to enjoy your hotel's 90-day free trial with no contracts or obligations. 
Turbo Boost Your Success with Cogwheel Marketing: 
The expertise of Cogwheel Marketing is knowing the intricacies of the branded hotel systems and understanding where brand marketing stops and hotel level marketing begins. Cogwheel Analytics™️ , developed by Cogwheel Marketing, is a hotel digital marketing reporting and BI tool that aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. https://cogwheelmarketing.com/ 

Happy Housekeeping Week, Hospitality Stars! Please enjoy this episode of Get Great Guest Reviews with our guest, Lonny Wolfe of The Art of Housekeeping. Lonny shared some ideas on what he does this week and every week, the infuse the spirit of Housekeeping week into the way he works to support his teams every day.
Lonny and I know that supporting your team to present a sparkling-clean property is absolutely essential to inspiring five-star reviews and the guest loyalty that comes with it. According to Bain and Company, as reported by Harvard Business Review, it costs 25 times more to attract a new customer than to keep an existing customer. Additionally, Therefore, for hoteliers to optimize revenue and maximize profits, we hoteliers need to think of the heart of the house as an extension of our commercial strategy.
Lonny is the authority on creating great guest experiences through housekeeping excellence, so please listen to his thoughts directly on the podcast.
For lots of great resources including the complete show notes for this episode and more, please visit, https://www.adelegutman.com/getgreatreviews.
Please listen, and share your feedback and if you enjoy the program, please share with your friends and your associates. Sharing and talking about podcasts with your team is a simple and affordable way to develop and inspire your team. 
If you would like more personal attention and assistance to support your team in a Reputation Cultivation Program, please feel free to contact Adele at getgreatreviews@adelegutman.com and we will be happy to help. 
Follow and connect with Adele Gutman:
Website: https://www.adelegutman.com/
LinkedIn: https://www.linkedin.com/in/adelegutman/
Adele’s Speaker & Consulting Sheet
 
Thank you to our sponsor Guest Chat! Please visit https://www.guestchat.com/adele to enjoy your hotel's 90 day free trial with no contracts or obligations. 

When your guests shower your hotel, motel, B&B, restaurant, or vacation rental in 5-star reviews, your guests will do so much of the marketing for you, making your business more visible online, and more enticing by elevating the perceived value of the unique experience you offer.

 

Today, let’s learn from Kathleen and Amy Smith, who are phenomenal hoteliers and hospitality reputation cultivation experts! Kathleen and Amy own and operate the #1 hotel on Tripadvisor in Saratoga Springs, the Saratoga Arms Hotel, which is celebrating its 25th year in business. Congratulations ladies!

 

There’s a Gaelic saying to describe the heart of hospitality in Ireland, “cead mílle fáilte,” a hundred thousand welcomes. That authentic Irish spirit of hospitality is in the family DNA of these two women hotel owners, and it is easy to witness their leadership and heartfelt commitment to hospitality reflected in the work of their team. Just take a look at the astonishing 90% of Tripadvisor reviews scores showing enthusiastic 5-star reviews (aka-promoters) and only a pittance of 2.74% of reviews coming in at 3 stars or below (aka-detractors). This is world-class operational excellence and fantastic business savvy!

 

You’ll definitely want to listen to Kathleen and Amy share their tips on how they do it directly on this episode of Get Great Guest Reviews!
 
Please visit for a few of my top takeaways from the conversation that you can start using today! 
 
For more resources, including the blog with complete show notes and more, visit: https://www.adelegutman.com/getgreatreviews
 
 
Thank you for listening! If you appreciate this content, please share, comment, and subscribe! Your reviews also help others find us, so thank you in advance for your support. 
 
If you would like a Reputation Renovation or a Reputation Cultivation Program for your hotel or business, please contact Adele Gutman at GetGreatReviews@AdeleGutman.com 
 
 
 

Did you ever dream that your hotel, restaurant, or attraction could be ranked #1 in the USA?
Well, dreams do come true when you commit to a proven plan for success.  
 
Consistency, Culture, Communication, Collaboration, and Celebration are just the start of these Inspiring Tips from Matthew Douzuk, General Manager of the Perry Lane Hotel in Savannah, ranked as the #1 Hotel in the USA on Tripadvisor Best of the Best for 2023 as well as #24 in the world! 

 

If you are looking for the path to astonishing results in loyalty, passion, and enthusiasm among your associates and your guests, I promise you if you put these concepts to work at your hotel, restaurant, or any service industry business, you will see remarkable results!

 

Please listen in and share this thought-provoking conversation with Matthew Douzuk with your colleagues!
 
For more resources, including the blog with complete shownotes and more, visit: https://www.adelegutman.com/getgreatreviews 
 
 

If you want to learn the inside scoop from a General Manager of a highly rated hotel as to what it actually takes to help a hotel’s team inspire consistent Five Star Reviews from guests, this is the podcast for you!
The Bardessono Hotel and Spa in Yountville, California, managed by Remington Hospitality, boasts a stellar 5 out of 5 Stars on Tripadvisor and Google, 9.1 out of 10 on Booking.com and 9.6 out of 10 on Expedia, not to mention some stunning ratings from travel guides and international publications. I had the pleasure of chatting with Alain Negueloua, the Vice President and General Manager of the Bardessono, to find out what kind of magic he and his team are doing to inspire such consistently enthusiastic reviews.
If you care about revenue optimization, culture, and attracting and retaining great guests and great employees, increasing profit and customer lifetime value, please listen and share this episode of Get Great Guest Reviews with your associates.
As a hotelier who led my previous hotel collection to the highest guest review scores in the world, a 96.1% GRI, Global Review Index from Review Pro, I am passionate about learning about the daily habits of high-rated hotels and what habits they have in common.
SPOILER ALERT! While each General Manager and Hospitality Leader has a different way of describing what they do, there are core habits that highly rated hoteliers all share! Even better, you can apply these habits and philosophies to your daily work life, and you, too, will enjoy similar rewards. These proven principles will work in any category of hotel, restaurant, or attraction and in any service industry business where it is beneficial and vital to have returning customers and enthusiastic referrals, recommendations, and online reviews.
Here’s a quick overview of our discussion topics. For the Full Show Notes visit adelegutman.com/getgreatguestreviews  The elevating impact of an entrepreneurial spirit How experiencing excellence inspires more excellence in a community How to Stand Out from the Competition How to Build Trust Stories of the Power of Taking Action on Feedback The importance of collaborating with your team to solve problems Making Innovative Problem Solving a Daily Habit The Importance of Sharing the WHY. Hiring the right people and implementing standards. Clearly communicating standards and expectations The importance of listening to feedback. Relentless, constant, gentle pressure delivers a great guest experience. The importance of paying attention to the little things. The value of cross-training teams. How a stellar online reputation can help you stand apart. How stellar online reviews can give a competitive advantage. How stellar reviews help attract and retain employees. Books we discussed: Setting the Table by Danny Meyer Built to Last by Jim Collins Good to Great by Jim Collins Become a Hospitality Star Maker!
If you want to learn more about making every guest and valued team member feel cared for, appreciated, and respected?
Keep tuned into this conversation and subscribe to Get Great Guest Reviews!
I hope you enjoy and benefit from this episode!
Thank you so much to my guest Alain Negueloua Vice President and General Manager of The Bardessono Hotel and Spa in Yountville, California, managed by Remington Hospitality: https://www.bardessono.com/ 
If you would like some help implementing these ideas, it would be my pleasure to make the process easy for you. Please set up a time for us to chat on
Calendly: https://calendly.com/adele-gutman/15min
Website: https://www.adelegutman.com/
LinkedIn: https://www.linkedin.com/in/adelegutman/
Adele’s Speaker Sheet: https://www.adelegutman.com/AdelesSpeakersSheet/
Twitter: @AdeleGutman
YouTube: https://www.youtube.com/GetGreatGuestReviewswithAdeleGutman
Apple Podcasts:
https://podcasts.apple.com/us/podcast/get-great-guest-reviews/id1607713697
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5s