Get Smart With Analytics: Tips to Make Better Marketing Decisions

In this episode, marketing strategist Gwen Montoya breaks down the often intimidating world of analytics and explains how to use the data to make smarter marketing decisions. Whether it’s social media, email marketing, or website traffic, Gwen shares actionable insights on what to track, how to interpret the data, and why it matters. Analytics don’t have to be scary—they’re a powerful tool to help you grow your business and connect with your audience in meaningful ways.

What You'll Learn in This Episode:

• Why analytics are crucial for improving your marketing strategy.
   
• How to identify what’s working on social media and do more of it.
   
• Tips for interpreting email marketing data, like open and click rates.
   
• What your website analytics can tell you about visitor behavior and traffic sources.
   
• The value of tracking analytics over time to identify patterns and opportunities.
   
• How to approach analytics with curiosity instead of frustration.

Key Takeaways:

1. Social Media Analytics: Learn which platforms and posts perform best to refine your strategy.
2. Email Analytics: Focus on click rates and track what content engages your audience.
3. Website Analytics: Understand where your traffic is coming from and which pages convert best.
4. Track Trends Over Time: Patterns in data provide insights for long-term growth.
5. Experimentation Is Key: Use analytics to test, learn, and improve your marketing efforts.

Free Resource:
Download Gwen’s Analytics Tracker to start tracking your own data and learn how to interpret it for better results.

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx