Merchant Sales Podcast

Merchant Sales Podcast
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A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.

  1. White Label Consumer Financing for ISOs & Agents

    قبل ٣ أيام

    White Label Consumer Financing for ISOs & Agents

    Consumer financing has become a critical offering for merchants—and an opportunity for ISOs, agents, and ISVs to differentiate. In this week’s episode, James Shepherd interviews Bob Lovinger from FlexBuy to explore their white label consumer financing solution and recent acquisition of Koalafi’s coaching finance division. Learn how FlexBuy helps merchants provide access to capital, increase conversions, and strengthen customer loyalty. Then, in Today in Payments, James and Patti Murphy discuss the results of a recent survey showing merchants’ strong demand for access to capital from their payment providers—sometimes enough to switch processors. They also cover other timely stories shaping the payments landscape.

    ٤١ من الدقائق
  2. Scaling an ISO to 600+ MIDs Per Month

    ٢٩ أغسطس

    Scaling an ISO to 600+ MIDs Per Month

    What does it really take to build an ISO capable of boarding 600+ new merchant accounts every month? In this week’s episode, James Shepherd sits down with Dustin Magaziner of PayBright to explore the strategies, systems, and mindset behind scaling an ISO to that level. From operational challenges to growth tactics, Dustin shares a behind-the-scenes look at what’s working today in the industry. Then, James is joined by Patti Murphy for Today in Payments, where they unpack the latest stories shaping the future of payments—including updates on interchange regulation and surcharging.

    ٤٨ من الدقائق
  3. How to Get Merchants Their Money Faster

    ٢٢ أغسطس

    How to Get Merchants Their Money Faster

    Ever wondered what it takes to move from a retail ISO to a wholesale ISO—or what a Payfac actually is? In this week’s episode, James Shepherd sits down with Kyle Morgan to unpack the mechanics of payments behind the scenes. Learn why faster funding for merchants comes at a cost, how the flow of funds works, and the differences between wholesale ISOs and Payfacs. Then, James is joined by Patti Murphy for Today in Payments, where they cover the latest updates from some of the biggest players in the industry and what’s working (and not working) in their approach to payments.

    ٥٠ من الدقائق
  4. 6 Reasons ISOs and ISVs Don't Work Well Together

    ١٥ أغسطس

    6 Reasons ISOs and ISVs Don't Work Well Together

    It is no secret that ISOs are looking for integrated payments partnerships, while ISVs want access to payments industry distribution, but so far, these partnerships have not lived up to the hype. In this week's episode, James Shepherd shares the 6 reasons why ISOs and ISVs have not worked well together so far and what both sides can do about it. Then, James is joined by Patti Murphy for a Today in Payments segment covering the latest news and trends shaping the payments industry.

    ١ س ١ د
  5. Maximizing Your Time at Industry Events

    ٨ أغسطس

    Maximizing Your Time at Industry Events

    Are industry conferences worth your time and money? In this episode, James Shepherd sits down with John Newton, chief organizer of the Western States Acquirers Association (WSAA), to talk about how to decide whether to attend, the value of sponsoring versus being an attendee, and proven strategies to maximize networking opportunities. James also shares why some of his best deals and connections have come directly from events like WSAA. 📅 Don’t miss your chance to connect with the industry’s top professionals—register now for the WSAA 2025 Conference at westernstatesacquirers.org.

    ٢٨ من الدقائق
  6. The Bitcoin Conversation: What’s Next for Crypto in Payments?

    ١ أغسطس

    The Bitcoin Conversation: What’s Next for Crypto in Payments?

    As stablecoins gain traction, it’s time to revisit the role of Bitcoin in the payments industry. This week, James Shepherd and Patti Murphy sit down with Jason Keil of Polaris Payments for a timely conversation about where Bitcoin is headed, how new legislation could influence adoption, and what payment professionals should expect over the next 12 to 24 months. Then, Rich Norton shares some quick sales tips from the field, and Patti returns with a Today in Payments segment covering the rise of real-time payments—despite a few technical hiccups!

    ٤٧ من الدقائق
  7. Boarding High-Risk Merchants & Navigating Industry Shifts

    ٢٥ يوليو

    Boarding High-Risk Merchants & Navigating Industry Shifts

    High-risk merchant accounts are one of the most challenging areas in payments. In this week’s episode, James Shepherd interviews Jerry Gialanella from Fort Point Payments to break down what it really takes to get high-risk deals approved, the pitfalls to avoid, and how their team gets it done. Afterward, Rich Norton shares actionable sales tips from the field, and Patti Murphy joins James for Today in Payments to discuss major industry shifts—from stablecoin developments and Bitcoin trends to PayPal’s latest moves and the GENIUS Act.

    ٤٣ من الدقائق
  8. Inside an ISV’s Payments Journey

    ١٨ يوليو

    Inside an ISV’s Payments Journey

    What’s it really like for a vertical software company to integrate payments? In this week’s episode, James Shepherd sits down with Derek Henmi, founder of Vino—a platform built specifically for wineries and a partner of Full Stack Payments. They discuss the realities of software development, integrating with Dejavoo, and navigating the world of payments from an ISV’s perspective. If you want to understand what software companies truly face when embedding payments, this episode is a must-listen. Then, Rich Norton shares practical sales tips from the field, and Patti Murphy joins James for a powerful Today in Payments segment focused on interchange regulation, surcharging, and other hot-button industry topics.

    ٥٤ من الدقائق
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A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.

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    Merchant Sales Podcast
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    Merchant Sales Podcast

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