Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement

Finka Jerkovic
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Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement

The Your Brilliant Difference Podcast: Personal Branding for Career Advancement, has a new episode every Thursday. It’s produced to help mid-career corporate professionals and leaders use their personal brands at work to rise and shine in their careers, whether it be getting a promotion, finding fulfilling work, or bolstering their influence. Hosted by Finka Jerkovic, the Founder and Career Advancement Coach at Finka Inc., this podcast is inspired by her corporate Your Brilliant Difference Program that has helped people across North America and Europe get promoted and noticed at work. Your Brilliant Difference is a cutting-edge personal branding method that flips the script from “me” to “we” so people can focus on the transformations they deliver for people, as that’s where the true growth and results happen. It wasn’t until Finka harnessed her own personal brand, Brilliant Difference, that she started making her own career opportunities to design a successful career pathway, and now she’s sharing this method with you. After every episode, you’ll learn how to advance in your career through personal branding or skills that strengthen your personal brand, like communication and influence. Don’t forget to subscribe and share with your network!

  1. 5일 전

    Episode 187: Manager vs. Leader: These 7 Skills Will Set You Apart (Part 2 of Leadership Mastery for Managers Series)

    Welcome to another episode of the Your Brilliant Difference Podcast and part 2 of the Leadership Mastery for Managers series. If you haven’t yet already, check out episode 186 to design your career growth pathway.   In episode 187, I’ll be focusing on the seven skills you need in 2025 to help you get to the next level in your career. There’s no doubt about it—a title doesn’t make someone a leader. This is often why, in the workplace, people can pick apart leaders from managers. They carry a certain presence and particular skills that makes them shine from the crowd.   Now, what skills are those? According to my Finka Inc. Career Advancement Forecast, the seven must-have skills to take your career to the next level, to take your management from transactional to transformational leadership are:  Executive presence Influence Relationship building/networking Transformational leadership  Personal branding Pitching and selling ideas Presenting Why are these skills so important, how will they impact your work, and what other themes should you consider when playing the workplace game? Tune in to find out.   What You’ll Learn:  The skills you need for future work and leadership demands.   The importance of focusing on interpersonal and communication skills.  The top skills corporate professionals and leaders are proficient in today.  The top skills corporate professionals and leaders are deficient in today.   How executive presence, personal branding, and managing difficult conversations impact your career advancement.   Get Career Clarity and Direction for 2025: Download the Finka Inc. Career Advancement Forecast  Surveying over 100+ corporate leaders and professionals, Finka Inc. has the pulse on what’s top of mind for people at work in 2025. What should be your priorities? What is the workplace landscape going to look like? What are career advancement critical skills you need to help you soar? Find out by clicking the button below to download your copy.   [Grab Your Finka Inc. Career Advancement Forecast]

    35분

  2. 1월 9일

    Episode 186: 5 Strategies to Design Your Leadership Growth Pathway (Part 1 of Leadership Mastery for Managers Series)

    Welcome back to the Your Brilliant Difference Podcast! While the show paused over the holidays, Finka Jerkovic is back in action with an exciting new series that will help you pave a successful, meaningful pathway for your leadership and career in 2025: Leadership Mastery for Leaders.  In this four-part series, she gives you high-level, tangible insights from her recent workplace report, Finka Inc. Career Advancement Forecast: Skills and Strategies to Rise at Work in 2025. In episode 186, she double-clicks on how to design your leadership growth pathway to achieve your workplace/career goals.  According to the Finka Inc. report, one of the biggest aspirations people have is to grow, move up, and get promoted, yet the biggest challenge for people is knowing where to go and how to do it. They know they want to grow in a new direction, but they don’t exactly know what’s next or what that direction should be. Are you in the same boat?   Finka gets it. She’s been at this crossroads herself before in her corporate career, which is why she’s helping you get clear on your where and how through her own stories and five strategies:   Be intentional. Go deep or go wide. Have an excellence mindset. Use your Brilliant Difference as an act of service.  Futureproof your leadership with skills.  What exactly do these strategies mean and how can you implement them? Tune in and find out!  What You’ll Learn:  Why 2025 is a pivotal year for your leadership and impact.  The importance of being intentional with your career and leadership moves.  Going deep vs. going wide in your career.  The difference between an excellence mindset vs. accomplishment mindset.  How to lean on your Brilliant Difference and skills development to add value despite a shifting technological landscape.   Get Career Clarity and Direction for 2025: Download the Finka Inc. Career Advancement Forecast  Surveying over 100+ corporate leaders and professionals, Finka Inc. has the pulse on what’s top of mind for people at work in 2025. What should be your priorities? What is the workplace landscape going to look like? What are career advancement critical skills you need to help you soar? Find out by clicking the button below to download your copy.   [Grab Your Finka Inc. Career Advancement Forecast]

    49분

  3. 2024. 12. 19.

    Episode 185: End of Year Review: Your Guide to Reflecting and Setting Intentions for 2025

    A whole calendar year is 365 days, about 52 weeks, and 12 months. From a high level, it looks like a whole lot of time, yet at the end of every year I find myself saying, “Where did the time go?” It’s already the end of 2024.   Year ends can impact everyone differently. While some feel the pressures of things they didn’t get to throughout the year, some celebrate reaching milestones. No matter if you’re anxious, excited, celebratory, or self-blaming, in this Your Brilliant Difference Podcast episode, I guide you through how to reflect on your 2024 year and set manageable, tangible goals for 2025.   I share some of my own key takeaways, personal and business-related, and as I share my discoveries, I coach you through sets of questions to help you uncover your own.  My biggest takeaway this year was realizing that there’s no space for transactional workshops because that’s not what my clients truly need. It’s easy to look at others and see what they’re doing, straying from your own style and integrity, and sometimes I’ve felt myself wandering too. Especially with corporate leadership development training, you can fall into the pattern of copy and paste. But my intention for this year is to stay true to my customized, personalized leadership development program model that’s backed by data. I want to continue delivering white-glove service that’s intimate and makes each leader feel like the content is being delivered right to them, even in a group setting. This approach is only being re-emphasized, and I am looking forward to delivering for my clients in the coming new year.         Now, it’s time for you to discover your biggest takeaway!  The Agenda for Today’s Episode:  How to reflect on your 2024.   Finka’s biggest priorities: family, relationships, and faith.  A focus on transformative workshop experiences.  How to set intentions for 2025 with manageable, tangible Edge Moves.  Get Career Clarity and Direction for 2025: Download the Finka Inc. Career Advancement Forecast  Surveying over 100+ corporate leaders and professionals, Finka Inc. has the pulse on what’s top of mind for people at work in 2025. What should your priorities be? What is the workplace landscape going to look like? What are career advancement critical skills you need to help you soar? Find out by clicking the button below to download your copy.   [Grab Your Finka Inc. Career Advancement Forecast]

    48분

  4. 2024. 12. 12.

    Episode 184: Build Your Brand and Credibility with Public Relations: Get the Inside Scoop from PR Pro Abbie Sheridan

    Public relations can be a powerful tool to help you elevate your brand, thought leadership, and credibility. In fact, it has a key similarity to personal branding. They both involve engaging and tailoring your message so that it best resonates with the audience/public. With personal branding, this is often done through avenues of conferences and social media posts, while PR includes press releases and articles. PR can be a guiding lens to look through for developing your personal brand, helping you know exactly what to say and what not to say.  Who better to light the way than PR veteran and CEO of Greenrose Communications, Abbie Sheridan. She lives to connect people. Pairing her passion for connections with her love of storytelling, Abbie has been working in public relations for nearly 15 years. She initially found and pursued her dream job through a college internship where she pitched tech gadgets and colored toilet paper at New York Fashion Week (which was as fun as it sounds). But she knew she wanted to do something more impactful. When she found financial services, she realized it was where she was meant to be. For close to a decade, Abbie has worked with RIAs, asset managers, custodians, and fintech companies in the wealth management industry. Today, she and her team represent more than a dozen industry leading firms, with a specialization in ESG, SRI, and green investing.     How lucky are we that Abbie is now sharing her insight and experience on the Your Brilliant Difference Podcast, helping you tailor and build your brand with a PR twist.   In Episode 184 You Will Learn:  Exactly what PR is and isn’t.   How to leverage PR to boost your brand credibility.   How to achieve PR with a limited budget.   The power of engaging with media for personal branding.   How the media landscape is evolving and the implications of AI.  How to start approaching the possibilities of PR to enhance your personal brand.    Connect with Abbie Sheridan  Abbie Sheridan on LinkedIn  Greenrose Communications  Career Advancement Report Coming December 13th! For the first time ever, Finka Jerkovic is publishing her first Finka Inc. Career Advancement Report, informing you about what to focus on in 2025 to rise and shine at work. Join her Find Your Brilliance community newsletter and get a copy delivered right to your inbox as soon as it’s released. [Sign Up for Release Day Delivery]

    25분

  5. 2024. 12. 05.

    Episode 183: How to Present Your Authentic, Confident Voice with Julie Johnson

    Whether you’re pitching an idea to leadership, leading a meeting, or delivering a keynote at a conference, they’re all forms of presenting. Within each method, you’re presenting your ideas, guiding other’s ideas, and aiming to inspire action within people. All of it can be stressful. Whether you speak to 5 people,15, 50, or 500, your palms may clam up and suddenly you’ve lost your train of thought, derailing from your perfectly crafted script. But here’s the thing — you don’t need a script to efficiently communicate. What you do need is your authentic, confident voice, which Julie Johnson will teach you to hone in this week’s Your Brilliant Difference Podcast episode.   Julie Johnson is the CEO of XY Communication and a leading authority on intergenerational and gender communication. As a current member of the esteemed Forbes Coaches Council and a former Barron's winning SVP with UBS (CFP & CIMA), she has devoted her career to helping professionals and teams build trust, engagement, and loyalty. Specializing in psychological safety and conflict navigation, she is a Certified Behavioral Finance Trainer, a Certified Facilitator in Adam Grant & Ray Dalio’s PrinciplesYou program, a Certified Brene Brown Daring Way Facilitator, a Globally licensed member of the International Coaching Federation, and a Certified Global Speaker through The National Speaker Association.  Listen to this episode and learn from Julie as she teaches you how to tailor your communication to meet people where they are. You’ll also learn how to apply techniques to help you refine your big idea and voice it with confidence, authenticity, and influence.   The Agenda for Today’s Episode:  What exactly is an authentic, confident voice?   PrinciplesYou Assessment overview and how it informs workplace communication.  How to overcome presentation anxiety.  Presentation tips and best practices.  How Julie’s public speaking and presenting experience has impacted her career.  How to leverage LinkedIn to amplify your authentic, confident voice and build a brand that drives your career.   Connect with Julie Johnson  Julie Johnson on LinkedIn  Career Advancement Report Coming December 13th!  For the first time ever, Finka Jerkovic is publishing her first Finka Inc. Career Advancement Report, informing you about what to focus on in 2025 to rise and shine at work. Join her Find Your Brilliance community newsletter and get a copy delivered right to your inbox as soon as it’s released.  [Sign Up for Release Day Delivery]

    55분

  6. 2024. 11. 28.

    Episode 182: Job Transition Plan with Jeff Brown: 3 Strategies to Apply When Interviewing for a New Job

    Many people face the challenge of a job transition, whether it be from a reorganization or their own choice. When it comes your time to move into a new industry, role, or company, how can you ensure you approach the process the right way and acquire a job that’s aligned with your Brilliant Difference?  Jeff Brown has the answers. Jeff has been through several job transitions and Edge Moves in his career. Born and raised in Toronto, his love for the city drives his work. His experience in human resources and operations was honed on Bay Street, leading transformational real estate projects in banking. This then led him to join The Heaps Estrin Team Real Estate Team, Royal LePage’s #1 Residential Brokerage in Canada for the past five years.  Jeff’s focus on developing and growing teams is a hallmark of his leadership.  From entering banking during a financial crisis in 2009 to working in travel and hospitality when COVID-19 hit, Jeff shares his stories about not only how he successfully transitioned jobs, but the resilience he developed during times of adversity. He expands on honing his Brilliant Difference and transferrable skills and offers three strategies you can apply when thinking about making a job change.   The Agenda for Today’s Episode:  02:25 — Career Transition 1: From Banking to Hospitality  12:18 — Cultural Shifts in New Work Environments  18:37 — Crisis Management During the Pandemic  23:23 — Career Transition 2: Embracing New Opportunities in Real Estate  25:12 — Navigating Job Descriptions and Interviews: 3 Strategies  31:48 — Embracing Change and Risk in Career Moves  36:47 — Reaching Out and Building Connections  39:57 — Jeff's Current Endeavors and Future Plans  Connect With Jeff Brown  Jeff Brown on LinkedIn  Share Your Voice, Forge a Brilliant Workplace  I’m on a mission to build a brilliant workplace where everyone thrives and career dreams turn into reality, but I need your help! Fill out a quick anonymous, 7-minute survey to contribute to my first-ever Career Advancement Report (coming end of year). Share what’s top of mind for you at work and inform a resource that will help you rise and shine at work in 2025.  [Access Your Survey]

    44분

  7. 2024. 11. 21.

    Episode 181: How Managers Can Create Safe, Productive Performance Review Conversations (Backed by Personality Patterns) with Steven Kessler

    ‘Tis the season for performance reviews. I can picture it from my corporate days, gathering questions and scheduling meetings to have performance discussions with my employees. But with that comes nerves, excitement, worry, doubt. So how can managers prime the environment to ensure a safe and productive conversation happens for both parties?  Psychotherapist of 40 years and author, Steven Kessler, will teach you how by applying the five personality patterns. Kessler is the author of two books: The 5 Personality Patterns and How to Have Better Relationships. In his first novel, Kessler explains the five personality patterns: Leaving, Merging, Enduring, Aggressive, and Rigid. They don’t depict who you are, but rather what you do. They’re safety strategies we lean on. In his second novel, he explains how these safety strategies and patterns can impact relationships.   Specifically, in this Your Brilliant Difference Podcast episode, we’ll be diving into how these patterns can impact a manager’s performance review conversation with an employee. We walk you through a workplace scenario and give managers tips on how to detect their employees’ personality patterns, as well as how to handle them.   The Agenda for Today’s Episode:  00:00 — An Introduction to the 5 Personality Patterns  03:03 — Understanding Safety Strategies and Personality Development  05:58 — Exploring the Leaving Pattern  09:04 — The Merging Pattern Explained  11:51 — The Enduring Pattern and Its Implications  14:51 — The Aggressive Pattern and Its Dynamics  17:56 — The Rigid Pattern and Its Characteristics  21:06 — Self-Awareness and Patterns in Relationships  24:03 — Utilizing Patterns as Gifts in Professional Settings  26:51 — Navigating Difficult Conversations in the Workplace  32:41 — The Power of Connection and Feedback  39:03 — Understanding Different Patterns in Communication  46:45 — Managing Energy in Interactions  55:11 — Grounding Techniques for Different Patterns  01:03:02 — The Importance of Presence in Life  Previous Episode with Steven Kessler  Episode 136: Exploring the 5 Personality Patterns with Steven Kessler  Connect With Steven Kessler  https://the5personalitypatterns.com/   Share Your Voice, Forge a Brilliant Workplace  I’m on a mission to build a brilliant workplace where everyone thrives and career dreams turn into reality, but I need your help! Fill out a quick anonymous, 7-minute survey to contribute to my first-ever Career Advancement Report (coming end of year). Share what’s top of mind for you at work and inform a resource that will help you rise and shine at work in 2025.  [Access Your Survey]

    1시간 6분

  8. 2024. 11. 14.

    Episode 180: Finding a Balance of Feminine and Masculine Energy at Work

    Regardless of gender, everyone brings a mixture of feminine or masculine energy. Some people lean on one more than the other. Masculine energy is described as “doing” and acting based on logic, knowledge, results, and reason. On the flip side, feminine energy is defined as “being,” acting based on intuition and emotions. Words that often describe masculine energy include confrontation, aggression, and control, whereas words related to feminine energy include oversensitive and co-dependant. So, you can see how these energies aren’t actually tied to a gender—a woman can be aggressive and a man can sensitive. Neither of these energies are wrong. In fact, there are several benefits to both. But it’s about finding a balance at work.  In episode 180 of the Your Brilliant Difference Podcast, Finka shares a personal workplace story where, during a particular situation, there was a dominance in masculine energy and how leaning on her feminine energy as a Brilliant Difference created a meaningful change her workplace needed. Suddenly, people were more comfortable, had open communication, and shared their vulnerabilities, building trust and strong relationships.  Remember, both energies are good, but consider: which should you bring at work? Apply this to situations as you experience them.   Share Your Voice, Forge a Brilliant Workplace  I’m on a mission to build a brilliant workplace where everyone thrives and career dreams turn into reality, but I need your help! Fill out a quick anonymous, 7-minute survey to contribute to my first-ever Career Advancement Report (coming end of year). Share what’s top of mind for you at work and inform a resource that will help you rise and shine at work in 2025.  [Access Your Survey]

    19분
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The Your Brilliant Difference Podcast: Personal Branding for Career Advancement, has a new episode every Thursday. It’s produced to help mid-career corporate professionals and leaders use their personal brands at work to rise and shine in their careers, whether it be getting a promotion, finding fulfilling work, or bolstering their influence. Hosted by Finka Jerkovic, the Founder and Career Advancement Coach at Finka Inc., this podcast is inspired by her corporate Your Brilliant Difference Program that has helped people across North America and Europe get promoted and noticed at work. Your Brilliant Difference is a cutting-edge personal branding method that flips the script from “me” to “we” so people can focus on the transformations they deliver for people, as that’s where the true growth and results happen. It wasn’t until Finka harnessed her own personal brand, Brilliant Difference, that she started making her own career opportunities to design a successful career pathway, and now she’s sharing this method with you. After every episode, you’ll learn how to advance in your career through personal branding or skills that strengthen your personal brand, like communication and influence. Don’t forget to subscribe and share with your network!

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