Getting Started with Google Ads: Tips and Strategies for Business Owners

Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we had an engaging conversation about a topic that’s essential for modern businesses—leveraging online advertising to drive growth. We decided to dive into the intricacies of Google Ads, a platform that’s often misunderstood or underutilized by many. Joining us is John Horn, a digital advertising expert with a wealth of experience in Google Ads and YouTube ads, who is here to demystify these tools and help businesses harness their potential. We explored the evolving landscape of Google Ads and John shared his insights on making informed and strategic decisions regarding online advertising. From the nuances of campaign types to crafting compelling landing pages, John provided a wealth of knowledge that even we, with our backgrounds, found enlightening. Key takeaways:

1. Setting Clear Goals for Your Campaigns: John emphasized the importance of starting with a clear goal when leveraging Google Ads. Understanding what you want to achieve—be it lead generation, sales, or brand awareness—is crucial to structuring your campaigns and measuring their success.
2. Understanding Different Campaign Types: Google Ads isn’t just about search ads anymore. John explained different types of campaigns, like YouTube and display campaigns, and how they can suit different business needs, giving listeners a fundamental understanding of the Google Ads ecosystem.
3. Importance of Data Analysis: One of the standout points was the importance of data. According to John, regularly reviewing the search terms report helps businesses understand where their spend is going and allows for adjustments to avoid wasting budgets.
4. Crafting Effective Landing Pages: A pivotal aspect of successful ad campaigns is the landing page. John discussed essential elements such as load speed, clear calls-to-action, and visual cues that align with the ads’ messaging to ensure higher conversion rates.
5. Choosing the Right Time and Budget to Start: For businesses just starting out, John recommended not jumping into Google Ads too soon. It’s vital for businesses to have a stable base and budget—ideally around $2,000 per month—to effectively run campaigns without unnecessary financial strain.

We hope this episode provides a comprehensive guide to those looking to venture into Google Ads or refine their existing strategies. Remember, as John pointed out, patience and continual learning are keys to success in advertising. [embed]https://youtu.be/qkvQkOKeIjA[/embed] About John Horn John Horn is the CEO of StubGroup, a digital advertising agency and Premier Google Partner. Google ranks him in the top 1% of all Google Partners worldwide for performance and customer care. StubGroup has generated over half a billion dollars in revenue for its clients across many different verticals, including B2B, B2C, local retailers, professional services, product brands and more. Stubgroup has also helped over 2000 clients across 15k campaigns with paid ads and suspension issues. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.