Dodgeball Marketing Podcast

Michael Utley
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  • MARKETING

The DodgeballSEO team created our podcast to help you optimize for search and gain more leads. Listen for insider tips on digital marketing, SEO, content creation, and more.

  1. Getting the Most Value from Your Content Strategy

    03/09/2022

    Getting the Most Value from Your Content Strategy

    In this episode, we talk about getting the most value from your content strategy. 00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There 00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav 00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics 00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts 00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

    15 min
  2. How to Think About SEO Services Pricing

    03/04/2022

    How to Think About SEO Services Pricing

    In this episode, we talk about how to think about SEO services and pricing. 00:00:58 - Determine How Results Will Be Judged Before Starting 00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do 00:06:54 - Understand How Long It Takes for SEO to Gain Traction 00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency 00:11:50 - Understand the Short and Long Term Value of Content and SEO Work For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

    15 min
  3. Anticipating SEO Problems Before They Happen

    02/22/2022

    Anticipating SEO Problems Before They Happen

    In this episode, we talk about anticipating SEO problems before they happen. 00:00:44 - Maintain Documentation of Hosting Locations 00:03:17 - Plan Workflows of New Content, Site Updates, and Changes 00:05:53 - Redesign Your Website Every Two Years for SEO Purposes 00:09:48 - Plan for Rankings to Drop with a New Site Launch 00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://craftcms.com/

    17 min
  4. Alternative Strategies for Nurturing Soft Leads to Close

    02/18/2022

    Alternative Strategies for Nurturing Soft Leads to Close

    In this episode, we talk about alternative strategies for nurturing soft leads to a close. 00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content 00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups 00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting 00:10:22 - Create a Members-Only Content Access Group With Valuable Content 00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

    16 min
  5. Getting the Most SEO Value Out of Your Webinar Content

    02/11/2022

    Getting the Most SEO Value Out of Your Webinar Content

    In this episode, we talk about getting the most SEO value out of your webinar content. 00:01:54 - Use Your Landing Page as an SEO Content Page 00:03:17 - Load the Full Webinar Transcript to Your YouTube Description 00:05:05 - Make the Full Transcript Available on a Web Page 00:09:33 - Build Links to New Content from Older Pages 00:12:32 - Use Keyword Research to Develop Your Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.rev.com/ https://vimeo.com/

    16 min
  6. Use the Power of Story to Drive Your Business Growth

    02/11/2022

    Use the Power of Story to Drive Your Business Growth

    In today's episode, we're going to talk about using the power of story to drive your business growth. 00:01:44 - Tell Your Story Well. 00:04:00 - Make Your Ideal Customer the Hero of Your Story. 00:06:33 - Turn Your Customers' Stories into Content. 00:10:06 - Speak to Your Audience with Stories That Work for Each Stage in the Buyer Journey. 00:13:00 - Make an Emotional Connection. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

    17 min
  7. Never Run Out of Content Ideas for SEO

    02/11/2022

    Never Run Out of Content Ideas for SEO

    In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO. 00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices. 00:03:59 - Create Landing Pages for Your Major Markets and Regional Identifiers. 00:07:04 - Show Case Studies. Before and After Content Is Very Popular and Helps People Understand Exactly What to Expect from What You Do. 00:09:21 - If You Are a Source of Answers for Questions About Product or Service Options, You Will Reach People Who Are Ready to Buy. 00:13:11 - Compare and Contrast Options in the Marketplace. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.answerthepublic.com/

    17 min
  8. Five Easy Ways to Get Started with Your SEO

    02/01/2022

    Five Easy Ways to Get Started with Your SEO

    In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool. 00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav. 00:06:36 - Develop Stand-Alone Pages for Your Important Products and Services. 00:09:09 - Think of All the Places You Control and Make Sure Your Full, Correct URL Is Included. 00:12:24 - Understand Your Google My Business Ranking and Complete Your Profile. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

    15 min
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The DodgeballSEO team created our podcast to help you optimize for search and gain more leads. Listen for insider tips on digital marketing, SEO, content creation, and more.

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