Global Impact, Local Focus: How to build lovable products and scale? | Nesrine Changuel

Feedback isn’t criticism - it’s a tool for growth. Building resilience means seeing rejection as redirection

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🎙 Guest Overview

Nesrine Changuel, PhD, is a product management expert with over a decade of experience at major tech companies like Google, Spotify, and Microsoft. Her work has been instrumental in building large-scale, user-focused products that reach millions. Beyond her technical expertise, Nesrine is a strong advocate for diversity and inclusion, mentoring the next generation of tech leaders and empowering women in product management through speaking, coaching, and advising.

✨ Episode Focus

In this episode, Nesrine shares insights on building scalable products that genuinely resonate with users. She discusses the role of empathy, cultural awareness, and team diversity in creating products that people connect with.

🔍 What you’ll hear about

• core strategies for building large-scale products that focus on user experience,
• how empathy and cultural awareness improve product design,
• the value of diverse teams in driving innovation and solving real-world problems,
• balancing functionality with delight in product planning,
• practical advice for product managers on staying relevant and effective.

⏰ Chapters ⏰

00:00 Introduction and guest overview

01:40 Nesrine’s career journey and transition to product management

05:10 key principles for building large-scale, user-focused products

08:20 managing scalability without losing user-centered focus

12:55 biggest challenges in creating scalable and delightful products

15:45 how empathy and emotional connection shape great products

17:15 why diversity and inclusion matter for innovation

19:20 women's role in product innovation, and how can organizations better support them

21:00 the most common challenges that women face in tech leadership, and how Nesrine overcame them

24:20 navigating challenges in global product management (AI, new technologies, Product Management redundancy)

28:10 Product Management knowledge areas and top skills

31:45 areas of product management that we should focus on to stay relevant in the industry

34:45 advice for aspiring product managers

38:30 final thoughts and where to connect with Nesrine

Links:

• Check out Nesrine’s LinkedIn: ⁠https://www.linkedin.com/in/nesrinechanguel/⁠
• Nesrine’s blog: ⁠⁠https://substack.com/@nesrinechanguel⁠
• Explore more episodes: ⁠⁠https://linktr.ee/doingitmywaybybeatamatras⁠⁠

Youtube: ⁠https://youtu.be/lTYZsePNcd0⁠

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Thank you! And until next time.. keep doing it your way :)