Global Personalization at Scale | Janet Jaiswal

Janet Jaiswal (VP of Global Marketing at Cloudbeds) doesn't believe personalization can happen overnight. Instead, she encourages her team to look at it as a journey. In this episode of Revenue Talks, Janet talks to Justin about what that journey looks like. The two marketing leaders question whether verticalization makes personalization easier or harder, discuss how Janet balances top-of-funnel content with bottom-of-funnel content, and Janet shares her tips for trying to span marketing messages globally. As a bonus, you'll hear Janet's favorite travel and food destinations (spoiler: they're not the same place). You can connect with Justin and Janet on Twitter at @justinkeller, @JanetJaiswal, and @DriftPodcasts. Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch