10 episodes

The Global Student Marketing Podcast is brought to you by IDP Connect, the world leader in student recruitment. Using our global expertise, data-driven insights, and trusted human connections, we bring you the best information to help keep you informed and able to advance your institution. IDP Connect - Experts by your side.

Global Student Marketing Podcast - IDP Connect IDP Connect

    • Education

The Global Student Marketing Podcast is brought to you by IDP Connect, the world leader in student recruitment. Using our global expertise, data-driven insights, and trusted human connections, we bring you the best information to help keep you informed and able to advance your institution. IDP Connect - Experts by your side.

    Episode 10: A Level Results and Domestic Clearing 2021 (UK-HOME)

    Episode 10: A Level Results and Domestic Clearing 2021 (UK-HOME)

    With record numbers of students being accepted into their first-choice university in Clearing 2021, a number of challenges and lessons have been highlighted for institutions. 
    Episode 10 of our Global Student Marketing Podcast addresses these themes in more detail. Titled: “Dissecting Clearing 2021”, our latest podcast episode focuses on the reflections and important takeaways of Clearing for institutions. Key themes include analysis of recruitment operation outcomes, the impact of Teacher Assessed Grades and discussions on how institutions have adapted their student engagement strategies this summer. 
    Aaron Porter, Associate Director at IDP Connect, is joined by Danielle Fitzgerald, Director Future Student Office at University of Leicester and Charlotte Renwick, Associate Director Student Marketing and UK Recruitment at Leeds Beckett University.  

    • 32 min
    Episode 9: Delivering Outreach and Widening Participation Virtually (UK-HOME)

    Episode 9: Delivering Outreach and Widening Participation Virtually (UK-HOME)

    Aaron Porter, Associate Director at IDP Connect is joined by Caroline McDonald (Director of Access and Engagement) at Birbeck University and Alex Blower (Access and Participation Manager) at the Arts University Bournemouth.  

    Aaron discusses key themes around the delivery of outreach and widening participation in the virtual age.

    Over the last 14 months the pandemic has presented a huge challenge to universities, most of the focus has been on the experience of current students – the impact on delivering outreach and participation and the fact it needed to transform overnight has been discussed less.

    The panel will discuss how lockdown has changed their outreach activities including some stand out approaches in relation to virtual engagement.  The panel also discuss the challenge reaching students virtually and how universities have managed to overcome this obstacle.

    Additionally the panel discuss how virtual opportunities have made it possible to engage with non-traditional potential applicants and the changing way they are interacting with schools and colleges in the sector. 

    • 31 min
    Episode 8: Engaging prospective students (UK-HOME)

    Episode 8: Engaging prospective students (UK-HOME)

    Aaron Porter, Associate Director at IDP Connect is joined by Charlotte Renwick (Associate Director: Marketing & UK Recruitment) at Leeds Beckett University and Elliott Newstead (Head of UK Student Recruitment and Outreach) at the University of Leicester.  

    Aaron discusses some key topics and themes relating to engaging with prospective students in the age of COVID-19. There have been huge changes in the way that universities have to engage with prospective students, many of which were developed in a short space of time.

    Charlotte and Elliot discuss the changes they had to make at their institutions following the lockdown announcements on the 23 March 2021. Many institutions had move to virtual experiences for applicants and non-engaged enquirers. Universities needed to create valuable and high quality virtual events for students. 

    The panel discuss how they helped students make the difficult decision of selecting a university through virtual experiences to still allow students to get a 'feel' for a university, getting across the personality and community feel of an institution, albeit not in person. The panel also discuss which elements may continue into the future and what universities events will look like in the future.

    The panel look at how recruitment teams have engaged academics in a virtual environment - looking at how online events may make engaging with academic's diaries and teaching timetables easier - improving facetime for prospective student with academic colleagues at universities.

    • 31 min
    Episode 7: Undertaking a course portfolio review (UK-HOME/INTERNATIONAL)

    Episode 7: Undertaking a course portfolio review (UK-HOME/INTERNATIONAL)

    Aaron Porter, Associate Director at IDP Connect is joined by Becca Hill (Head of International Recruitment) at the University of Exeter Business School, Ben Fowler (Associate Director Curriculum Development) at Goldsmiths University and Samir Shah (Head of Intelligence and Analytics) at IDP Connect.

    Aaron discusses some key topics and themes relating to undertaking a portfolio review at a Higher Education Institution and how institutions can leverage data and insights to improve their decision.  Aaron hears from the experience of colleagues in the sector as they discuss their own experiences in portfolio development. 

    Samir Shah talks about the real-time top-of-funnel data available through IDP Connect across the domestic and international channels owned by the organisation. IDP Connect can provide (for international clients) additional bottom of funnel data powered by our recruitment data alongside qualitative data from our 127 offices across the world.

    Aaron and his panel also discusses the process of undertaking a course portfolio review. The courses an institution offers is probably one of the most important decisions it makes and therefore, the important of a data led approach to course portfolio development is paramount to success.

    • 34 min
    Episode 6: Maximising impact in the Chinese market (UK-INTERNATIONAL)

    Episode 6: Maximising impact in the Chinese market (UK-INTERNATIONAL)

    Ed Kelly, Head of Client Partnerships at IDP Connects joined by Venice Yun (Destination Director, China) at IDP Education. 

    Ed discussed some key topics relating to Chinese recruitment to the UK and across the world during the COVID-19 pandemic whilst discussing recent demand trends with Venice.

    Venice and Ed also look at the importance of considering a multi-destination approach as more and more students are considering other destinations in their information search including new destinations such as Macao SAR,  Hong Kong SAR, Singapore and Malaysia.

    The panel also look at what universities in the UK can do to maximise on the increased demand due to border closures in Australia and the opportunities that are available for clients to take in the current landscape.

    • 26 min
    Episode 5: How will Clearing be different in 2021? (UK-HOME)

    Episode 5: How will Clearing be different in 2021? (UK-HOME)

    Aaron Porter, Associate Director at IDP Connect is joined by Vanessa Varvas (Chief Marketing Officer) at the University of East London and Melanie Fowler (Associate Chief Operating Officer and Executive Director, Marketing and Communications) at De Montfort University.  

    Aaron discusses some key topics relating to Clearing 2021. With his panel. Aaron will explore whether Clearing will be different in 2021. Following the concerns of the 2020 intake including last minute changes to exam grades, online admissions processes and temporary number controls - Aaron explores how Clearing might play out in 2021.

    Aaron's panel also reflect on the 2020 confirmation and clearing process from last year highlighting any lessons learned from the process. Looking at two IDP Connect clients as case studies, the panel will share their experience and discuss how they'll implement changes based on these moving forward into 2021's confirmation and clearing period. 

    • 26 min

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