Go Glocal - Success in International Markets

Patrick Daly Interlinks Podcast

In this episode of Interlinks I talk to Craig Maginness, who joins us from Denver, Colorado in the US.

Craig is a Managing Member of Exln Asset Management which is a firm that helps business people become better at what they do, in particular as regards taking their business to new international markets.

In his own words, Craig "help people look at problems from a different angle so that they can see the solution that’s been eluding them. Sometimes that involves diving into the complex and making it simple. Sometimes it involves highlighting the subtle complexities in a problem that was being over-simplified. It always involves viscerally understanding what you hope to achieve, what success looks like, and then shining some light on the path there."

Craig is also author of the book “Go Global – The Definitive Guide to Success in Entering International Markets” and has also created the Well B-ing – Aligned Practice Accelerator online training.

Craig brings a wealth of knowledge and experience of the world of international business to a fascinating conversation that I hope you will enjoy as much as I did.

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