Seller Sessions Amazon FBA and Private Label

Danny McMillan
  • 4.8 (62)
  • MARKETING
  • CADA SEMANA

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

  1. HACE 50 MIN

    The Blueprint: Unlocking MCPs: Simplifying Automation For Amazon Sellers

    The Blueprint: Unlocking MCPs: Simplifying E-commerce Automation Episode Overview Last week we published a comprehensive article on MCPs for Amazon Sellers. This presents a golden opportunity for Amazon sellers to scale their operations without adding overhead costs, while gaining an edge over competitors.   In today's session, Danny and Oana will explore the practical applications of MCPs across all areas of your business.   Imagine no longer wasting time in comment sections trying to obtain broken N8N Json files that ultimately prove unsuitable for your business.   Imagine logging into Seller Central without the tedious task of downloading countless reports.   Imagine freeing your VAs from hours spent processing data just to make it actionable.   Imagine eliminating the frustrations caused by hallucinations from Genspark, Comet and other agentic browsers.   You don't need to imagine—now it is a reality you control. In this episode of The Blueprint, Danny McMillan and Oana Padurariu dive deep into the concept of Model Context Protocols (MCPs) and how they can streamline processes for Amazon sellers. They discuss practical implementations of MCPs, how to reduce data management headaches, and the potential for increased productivity in e-commerce operations. This episode explores mcps and their role in automation, practical applications of automation in e-commerce with practical insights for immediate implementation.   Key Takeaways MCPs significantly reduce the complexity and time needed for E-commerce automation tasks. Utilizing MCPs can transform how sellers approach data management and reporting, ultimately enhancing productivity. Chapter Markers Time Chapter Description 00:01 Introduction Danny introduces the episode and the main topic of MCPs, a key strategy for sellers. 02:11 Understanding MCPs Discussion on what MCPs are, including a simple definition and their significance in automation. 11:54 Practical Uses of MCPs Danny shares an example of using MCPs to identify and manage hidden fees in ticket sales, highlighting the practical benefits. 27:09 E-mail Automation Insights on how MCPs can be used to automate email responses, including the use of classifier inputs in the email context. 30:16 The Future of MCPs Discussion on the expected rise of MCP adoption and how sellers can benefit from utilizing these tools. Notable Quotes "If I can do it, you can do it—because I'm not a programmer." Resources Mentioned 🔧 Tools & Platforms: MCP: Model Context Protocols, designed for connecting different e-commerce automation tools. Genspark: A platform that utilizes MCPs for automation tasks. Comet: An agentic browser that can utilize MCPs for automation. Stripe: A payment processing platform discussed in the context of reducing hidden fees. Google Calendar: Used as an example of a native MCP for task management. N8N: A platform mentioned as useful for creating complex workflows, especially for e-commerce. Zapier: A tool for simple automations across applications, mentioned as a lower-cost alternative to MCPs. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions                   https://sellersessions.com/seller-mcp-guide/

    50 min

  2. HACE 4 DÍAS

    Main Image Monthly: Why Amazon Sellers Win by Innovating, Not Imitating

    Main Image Monthly For Amazon Sellers: Winners Innovate, Losers Imitate: Which Side Are You On? Episode Overview In this episode, we explore the impressive results achieved through an innovative approach to visual optimization for the StudyKey brand, specifically targeting language flash cards. Guest Nafiseh Razavi learns insights from the team on how effective main image strategies can lead to significant increases in sales, conversion rates, and brand differentiation. This episode explores visual optimization strategies for increasing sales and conversion rates, customer feedback-driven product enhancements with practical insights for immediate implementation. Key Takeaways A well-executed main image can significantly increase click-through and conversion rates, as evidenced by data showing a $20,000/month revenue increase for optimized products. Continuous testing and adaptation are crucial for maintaining and improving product performance on platforms like Amazon. Chapter Markers Time Chapter Description 00:00 Welcome and Introductions Danny McMillan introduces the episode, discussing the importance of innovation in challenging market conditions and introduces guest Nafiseh Razavi. 04:00 Optimization Strategies for Study Key Sim Mahon provides an overview of the optimization work done for the language flash card product, mentioning prior successes and highlighting key performance metrics. 14:50 Concept Testing and Feedback Analysis The team discusses qualitative feedback from customers regarding existing and proposed images, focusing on features like key rings and audio pronunciation. 21:00 Results from Concept Testing The first round of concept testing reveals preferences from shoppers, leading to adjustments in the main image design. 28:00 Iterating on Winning Concepts Continued adjustments based on customer feedback and further testing reveals which images resonate best with the target audience. 54:30 Final Thoughts and Future Strategies Nafiseh discusses the importance of continuous testing, even for best-selling products, and expresses excitement about upcoming iterations. Notable Quotes "Moral of the story, don't imitate, innovate." Resources Mentioned 🔧 Tools & Platforms: Product Opinion: A platform used for gathering qualitative feedback from customers on product imagery. 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    51 min

  3. 4 SEP

    Harnessing MCPs for Automation: Revolutionising Amazon Seller Workflows

    Harnessing MCPs for Automation: Revolutionizing Amazon Seller Workflows Episode Overview In this episode, Danny McMillan and Leo Automations explore the transformative potential of MCPs  for Amazon sellers. They discuss how these tools can streamline workflows, enhance productivity, and ultimately drive business growth by automating mundane tasks. This episode explores automation in amazon selling, efficiency through mcp integration with practical insights for immediate implementation. Model Context Protocol (MCP) is an open standard created by Anthropic in November 2024. Think of it as the USB-C port for AI applications. Before USB-C, every device needed its own cable—phone chargers, laptop chargers, headphones, all different. USB-C created one universal standard. MCP does the same thing for AI connections to business tools. 💡 Key Insight: You're probably already using MCPs without knowing it. When you use Genspark's "Super Agent" to coordinate multiple AI models and tools, it's using MCP behind the scenes. Key Takeaways MCPs streamline workflows significantly, allowing Amazon sellers to focus on high-value tasks rather than administrative duties. Understanding and leveraging automation technologies like Fathom and Notion can create competitive advantages in the rapidly evolving e-commerce landscape. Chapter Markers Time Chapter Description 00:01 Introduction to MCPs Danny introduces the topic of MCPs and the significance of automation for Amazon sellers, emphasizing the need for a better understanding of these technologies. 02:29 The Rise of MCPs Leo discusses the evolution of MCP technology and how it gained traction over recent months, outlining its potential use cases in business. 04:39 Project Management with MCPs Danny and Leo delve into a specific implementation that reduced project management tasks by 75%, showcasing the benefits of integrating Notion and MCPs. 10:59 Streamlined Workflow Processes Discussion on using commands to automatically save and organize information within Notion, transforming the way project tasks are managed. 19:24 Fathom Integration Leo explains how to utilize Fathom for automatic meeting summaries and how they are integrated into workflows to enhance efficiency. 32:17 Innovative Solutions for Seller Operations Danny highlights practical examples of how automation has drastically improved operations, particularly in accounting and project tracking. 34:31 Creating Internal Tools Leo outlines a new internal tool developed to build other applications quickly, demonstrating the flexibility and power of MCPs. 46:08 Maintenance of Automation Workflows Discussion on the balance between automation setup and ongoing maintenance to ensure long-term efficiency and effectiveness. Notable Quotes "AI accelerates you so fast and you will be able to do so much more things than you were able to do like 10 years ago." Resources Mentioned Notion: A knowledge base platform used for storing documents, notes, and facilitating project management via MCP integration. Fathom: An AI note-taker that summarizes meeting discussions and action items, integrated into the workflow to enhance productivity. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    46 min

  4. 26 AGO

    Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer

    Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer Episode Overview In this episode, we explore the vast opportunities for e-commerce brands to leverage AI tools like Genspark's AI Designer for creating stunning visuals. Rita and Danny discuss strategies for effective image prompting using the 4D framework and best practices for ensuring brand consistency. This episode explores ai in image creation for e-commerce, strategies for effective image prompting with practical insights for immediate implementation. Key Takeaways Effective prompt engineering and understanding art direction vocabulary can significantly enhance AI-generated images. Using multi-step workflows and layering techniques can simplify the process and improve the consistency of visual outputs. Chapter Markers Time Chapter Description 00:00 Introduction to Image Creation Rita and Danny introduce the episode's focus on creating images and assets using AI, highlighting the importance of projects and techniques available to e-commerce brands. 00:36 The Rise of AI in Advertising Discussion on the potential of AI-generated images in advertising, backed by statistics demonstrating its growing adoption among advertisers. 02:15 Advantages of AI for Creatives Rita outlines the benefits of using AI for image creation, including cost-effectiveness, rapid iterations, and accessibility for non-artists. 06:00 Practical Applications of AI-Generated Images Examples of how to utilize AI for virtual try-ons and product placements, emphasizing the growing quality and realism of generated images. 14:03 Challenges in AI Image Creation Danny discusses common challenges faced when using AI for visuals, including consistency, stylistic control, and AI hallucinations. 16:09 Addressing AI Creative Challenges Tips on improving prompt engineering and utilizing multi-step workflows to enhance AI image outputs. 24:51 Best Practices for Prompting Insights on best practices for writing prompts, including using art direction vocabulary and understanding lighting and camera angles. 32:25 Layering Techniques in AI Image Creation Discussion on the concept of layering in image creation, illustrating how to effectively combine AI-generated elements. 49:47 Conclusion and Key Takeaways Recap of the main discussion points, encouraging brands to start using AI for creating compelling visuals. Notable Quotes "You don’t want to make your images plain boring and non-evocative." Resources Mentioned Genspark AI Designer: A new AI tool for designers that helps in creating design tokens for branding. Canva: A graphic design platform that allows users to create visual content, including a Magic Grab tool for detaching objects. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    52 min

  5. 24 AGO

    The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers

    The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers Episode Overview In this episode, Danny McMillan and Oana Padurariu dive deep into the intricacies of Amazon's Cosmo system, providing valuable insights into how sellers can effectively optimize their listings. They cover 15 key relationships that drive successful product visibility and performance on Amazon. This episode explores amazon listing optimization strategies, understanding amazon's cosmo system with practical insights for immediate implementation. Key Takeaways Products that provide clear solutions to customer problems score higher in Cosmo optimization and gain better visibility on Amazon. Continuous revision and optimization of listings are essential as market conditions and customer preferences evolve. Chapter Markers Time Chapter Description 00:00 Introduction to Cosmo Danny and Oana introduce the topic of Cosmo, discussing its significance and how it has evolved over the past year. 02:00 Understanding Cosmo's Role Oana explains what Cosmo actually is, defining it as a common-sense knowledge graph and distinguishing it from an algorithm. 06:00 The 15 Relations Framework Danny and Oana go through the 15 parts of the Cosmo framework that can help sellers understand how to optimize their listings effectively. 14:00 Products that Suit Cosmo The hosts discuss what types of products benefit from Cosmo optimization and analyze product categories that perform well. 22:00 Optimization Strategies Strategies for effective product optimization in the context of Cosmo are shared, emphasizing the importance of understanding customer behavior. 31:00 Wrapping Up with Key Takeaways Danny and Oana summarize the main insights from the discussion, reinforcing the need for continuous optimization and understanding of product attributes. Notable Quotes "If you have a good product, make sure that you put in the effort to optimize it." Resources Mentioned Data Dive: A tool used to test outputs and improve product listing optimizations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    38 min

  6. 14 AGO

    Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies

    Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in communicating product benefits effectively to boost conversions. Decibel ratings can be confusing to consumers, so it's important to simplify these terms and visualize their impact. Chapter Markers Time Chapter Description 00:01 Introduction and Recap Danny introduces the topic of the episode and recaps the previous discussion on optimizing product images. 00:49 Overview of Current Project Dorian Gorski provides background on the product being optimized - a set of earplugs, outlining the goals of improving the main image. 03:45 Testing AI-Generated Concepts Matt discusses the importance of qualitative feedback and shares insights on how shoppers perceive the product images being tested. 10:09 Insights from Shopper Feedback The team analyzes customer feedback on competitor products and discusses the importance of visual clarity in conveying product benefits. 12:31 Presenting Image Concepts The hosts present two different image concepts for the earplugs and discuss the rationale behind their designs. 19:35 Explaining Decibel Reduction Danny breaks down the importance of explaining the decibel reduction in simple terms for consumers. 25:09 Concept Testing Results A concept testing exercise reveals customer preferences between two design options, emphasizing the importance of visual representation. 32:12 Next Steps and Future Testing The hosts outline the next steps for implementing the new main image and additional testing strategies to further improve conversions. Notable Quotes "It's all about iteration and learning – combining data and creativity to optimize results." Resources Mentioned AI design: Utilized to generate concepts and variations for product images. Keplo: Mentioned as a tool used for research and design variations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025

    42 min

  7. 6 AGO

    Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon

    Broad Match: Navigating Amazon AI Tools and Targeting Strategies Episode Overview In this episode, Danny and Adam discuss the recent challenges posed by Amazon's restrictions on web scraping for AI tools and share effective workarounds. They also explore the innovations in brand-tailer promotions and the powerful capabilities of various AI tools for content creation. This episode explores ai tools for amazon business, brand tailored promotions and customer targeting strategies with practical insights for immediate implementation. Key Takeaways Amazon's restrictions on web scraping have created challenges, but tools like webscraper.io can help overcome these barriers. Brand tailored promotions can yield significant returns and should be leveraged for both customer retargeting and acquiring new customers. Chapter Markers Time Chapter Description 00:01 Introduction and Overview Danny and Adam kick off the episode, outlining the key topics they'll cover, primarily focusing on AI tools and Amazon strategies. 01:25 AI Tools and Workarounds for Web Scraping Adam explains the recent changes Amazon has implemented to restrict scraping from AI tools and discusses his workaround using webscraper.io. 08:35 Discussion on AI Agents The hosts delve into the challenges and future potential of building AI agents for managing Amazon business tasks. 37:05 Brand Tailored Promotions Adam discusses the effectiveness of brand tailored promotions for customer retargeting and new customer acquisition. 36:30 Video Editing with Descript Adam shares insights about using Descript for efficient video editing, cleaning up content quickly while maintaining quality. Notable Quotes "AI might be the gateway drug to get people to really start thinking about systematizing and automating their businesses." Resources Mentioned webscraper.io: A Chrome extension that allows users to scrape data from Amazon pages efficiently. Descript: An AI-based video editor designed to automate the editing process by removing filler words and dead space. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    43 min

  8. 24 JUL

    Go With The Flow - Mastering Claude Artefacts For Amazon Sellers

    Go With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small and building expertise, emphasizing creativity and imagination as keys to leveraging AI effectively. Takeaways: AI is rapidly evolving, and businesses must adapt to stay relevant. Understanding AI fundamentals aids in practical applications.  Artifacts in AI platforms serve as mini-tools for automation. Collaboration in AI development leads to better outcomes. Quality control is essential to manage technical debt in AI projects. A design system streamlines the development of AI artifacts. Starting with simple applications builds confidence in using AI. Teamwork enhances the effectiveness of AI tools. Asking the right questions is crucial for successful AI implementation. Imagination is the only limit to AI capabilities. Sound bites: "You don't have to be a programmer." "You can bend AI to your will." "Start somewhere with simple apps." Contact the Hosts: Ritu Java: Subscribe to the AI for e-commerce newsletter at ppc-ninja.com and connect on LinkedIn by searching for Ritu Java. Danny McMillan: Join the Seller Sessions community and stay updated with the latest episodes.

    50 min
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Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

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