The Marketing School Podcast

Erica Martin
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  • BUSINESS
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The Marketing School Podcast

Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode. In this podcast, we believe in cutting through the complexity and breaking down marketing into its simplest form. Whether you're a seasoned entrepreneur or just starting, we have the expertise to guide you through the ever-changing marketing landscape. Tune in for straightforward advice and take your business to new heights!

  1. MAY 15

    EP 79: Target's Marketing Strategy

    Welcome to another episode of The Marketing School Podcast!  Today, I'm diving into some juicy insights straight from my years at Target Corporation. We'll be covering everything from branding to customer experience, drawing lessons that can transform your business. At Target, we mastered the art of standing out, understanding our audience inside out, and crafting products that hit the mark. I'll walk you through strategies for pricing, promotion across various channels, and ensuring a seamless customer journey.  And hey, let's not forget about keeping an eye on the competition, learning from them while staying true to your brand's essence.  So, buckle up and get ready to elevate your marketing game, right here on The Marketing School Podcast! For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program  For additional resources, check out: https://ericamartincompany.vonza.com/courses/marketing-in-a-box And explore my digital products: https://martinmedia.biz/shop

    17 min

  2. APR 30

    EP 78: Research your Audience

    In this episode of the Marketing School Podcast, your host Erica Martin takes a deep dive into the importance of understanding your target audience for effective marketing. From uncovering the specific problems and symptoms your audience faces to defining their shared experiences,  Erica shares expert strategies for resonating with your audience and providing valuable solutions.  Tune in to learn how to simplify complex information and present it in a way that your audience can easily understand. Whether you're a seasoned marketer or new to the field, this episode offers practical tips and actionable advice to help you create marketing content that truly connects. Ready to unlock the secrets of audience research? Listen to the latest episode of the Marketing School Podcast now! For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program

    13 min

  3. APR 11

    EP 77: Digital Product Marketing

    In this episode of the Marketing School Podcast, host Erica Martin takes a deep dive into the world of digital product marketing. From defining what digital products are to sharing expert strategies on effectively marketing them, this episode provides valuable insights for both seasoned entrepreneurs and newcomers alike. Tune in to discover how to create, market, and sell digital products like a pro. Whether you're looking to boost your income stream or take your business to the next level, this episode offers practical tips and actionable advice to help you navigate the digital product landscape with confidence. Ready to learn more about digital product marketing? Listen to the latest episode of the Marketing School Podcast now! For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program

    15 min

  4. APR 3

    EP 76: Instagram Deep Drive

    Welcome to the Marketing School Podcast with your host Erica Martin! Today, we're diving into the dynamic world of Instagram. Originally known for its visually pleasing content, Instagram has transformed into a multifaceted platform offering videos, stories, and live features. But are you maximizing its potential for your business? The key to Instagram success lies in understanding its essence as a nurturing platform, not just a search engine. Engage authentically with your audience through captivating stories and behind-the-scenes content. Utilize hashtags strategically, ensuring they align with your post's content and target audience. Remember, Instagram's algorithm prioritizes community-building and meaningful interactions. Consider repurposing content from platforms like TikTok to keep your audience engaged effectively. And to boost your marketing efforts, focus on nurturing existing connections beyond the platform. Tune in to Marketing School for more actionable insights to enhance your Instagram strategy and elevate your marketing game! 🚀 ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: ⁠https://ericamartincompany.vonza.com/⁠   Market to Millions monthly membership: ► ⁠https://martinmedia.biz/markettomillions⁠   Become a Social Media Manager ►⁠www.socialmediasociety.biz⁠   Blog ►⁠https://www.ericamartinco.com/blog⁠   TikTok ►⁠https://www.tiktok.com/@themarketingcmo⁠  Instagram ► ⁠https://www.instagram.com/themarketing⁠

    6 min

  5. APR 3

    EP 75: What to do if TikTok is banned in the U.S.?

    In this pivotal episode of The Marketing School, I, Erica Martin, confront the looming possibility of a TikTok ban in the US, raising concerns for creators, businesses, and users alike. Join me as I explore proactive measures to safeguard your content and navigate potential disruptions. Expert guests offer insights on legalities, data migration, and adapting strategies. Whether you're a TikTok luminary or a business leveraging its potential, tune in to fortify your digital legacy with me, Erica Martin, on "Navigating the TikTok Ban: Protecting Your Digital Legacy. Listen here: https://podcasters.spotify.com/pod/sh... ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►  / themarketingcmo   Instagram ►   / themarketing

    8 min

  6. JAN 24

    74: TikTok is Taking Over in Marketing

    In this episode, I, Erica Martin, explore TikTok's significant impact on businesses in 2024. Highlighting its diverse user base, averaging around 40 years old, and its unique algorithm, I advocate for a strategic content approach.  Emphasizing the importance of education for the algorithm and introducing a problem-focused marketing framework, I encourage business owners to leverage TikTok's transformative potential for effective audience connection.  Tune in for insightful perspectives on navigating TikTok's landscape for business success. ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/   Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions   Become a Social Media Manager ►www.socialmediasociety.biz   Blog ►https://www.ericamartinco.com/blog   TikTok ►https://www.tiktok.com/@themarketingcmo  Instagram ► https://www.instagram.com/themarketing

    14 min

  7. JAN 17

    73: Target Corporations Marketing Strategies and How Businesses of any size can use them

    In this episode, I draw from my experience as a former Target employee to unravel the retail giant's successful marketing strategies. We delve into Target's customer-centric approach, innovative product offerings, localized campaigns, and adept use of email and social media. Key takeaways include the importance of a customer-centric focus, the use of innovative products to create a unique customer experience, and Target's early adoption of influencer marketing. Exploring the nuances of Target's marketing landscape, I shed light on pain points like a confusing customer journey and controversial decisions. The episode encapsulates Target's commitment to customer-centric marketing, the integration of innovative products, and their pioneering role in influencer marketing. Tune in for valuable insights into Target's marketing playbook and the strategies that have propelled it to success. ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/  Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions  Become a Social Media Manager ►www.socialmediasociety.biz  Blog ►https://www.ericamartinco.com/blog  TikTok ►https://www.tiktok.com/@themarketingcmo  Instagram ► https://www.instagram.com/themarketingcmo/

    13 min

  8. JAN 11

    72: How to use ChatGPT for Marketing

    In this podcast episode, let’s explore the transformative role of AI, specifically Chat GPT, in reshaping marketing strategies. From understanding audience challenges to optimizing email marketing and crafting compelling content, Chat GPT proves its unparalleled capabilities. Despite challenges, I advocate for Chat GPT as the ultimate AI tool for marketers, thanks to its user-friendly interface and reliance on updated data. I emphasize the shift towards organic marketing over paid ads and share the exciting news of a new marketing school launch, dedicated to empowering professionals with cutting-edge strategies.  Listen for a strategic roadmap in navigating the evolving marketing landscape.  Want to know more about ChatGPT?  Check out: https://ericamartincompany.vonza.com/courses/chatgptmarketingschool  ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/  Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions  Become a Social Media Manager ►www.socialmediasociety.biz  Blog ►https://www.ericamartinco.com/blog  TikTok ►https://www.tiktok.com/@themarketingcmo  Instagram ► https://www.instagram.com/themarketingcmo/

    19 min
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5
out of 5
13 Ratings

About

Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode. In this podcast, we believe in cutting through the complexity and breaking down marketing into its simplest form. Whether you're a seasoned entrepreneur or just starting, we have the expertise to guide you through the ever-changing marketing landscape. Tune in for straightforward advice and take your business to new heights!

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