Just how important is branding and design when building your coaching business?
It can be the difference between booking a six-figure contract and - well - not!
Brand design is a hugely intrinsic part of levelling up your brand and attracting your soul clients, so I am super excited to be speaking today to Elizabeth Averyanova, a specialist in this field.
Elizabeth helps purpose-driven female entrepreneurs, coaches, and service providers scale their businesses with impactful, beautiful branding and design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world. Her branding and design studio, Studio Classica, specializes in strategic, all-in-one Kajabi websites, high-converting sales pages, and online coaching program launches.
Listen as Elizabeth and I dig into;
>> How to avoid the three main mistakes people make when creating their visual identity.
>> The importance of consistency to build that all-important brand recognition and, ultimately, that know, like and trust.
>> The energy of colours, choosing templates for social media, the importance of the right photography, the minefield that is choosing a font…the things that alone might seem small, but when put together they become your unique brand.
The level of confidence that brand clarity brings is amazing – that feeling of ‘yes, I’ve got this!' - and when you know your unique brand is instantly recognisable and working for you everywhere you appear online, it feels fantastic!
Elizabeth also offers some really great insight into how to avoid tech overwhelm by knowing when the time is right to commit to a sales platform and how to decide which one is right for you. And I couldn't resist sneaking in a question about Kajabi, seeing as Elizabeth is a real ambassador for what the popular platform can offer us as solopreneurs.
You won’t want to miss her inspired action either…
Enjoy the listen!
Follow Elizabeth on Instagram - @elizabethaveryanova
You can also find her over at www..studioclassica.com
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