Going Down the Rabbit Hole with Greg Bellinger

Are you ready to go down the rabbit hole? In this episode, Chris Hill chats with Greg Bellinger, the Co-Founder and CEO of White Rabbit Group. Greg’s been honing his craft since high school. Teaching himself to code and build websites in college, he’s now a successful entrepreneur who’s worked with folks like FedEx, Instacart, and even The Game Awards. Greg and Chris discuss the origins and growth of his development of White Rabbit, and why they focus on hiring full-time employees and maintaining a strong company culture. If you have that DIY mentality, Greg’s story is sure to inspire you to continue working towards your goals and build your own brand!

Show Highlights

• (0:00) Intro
• (1:58) Greg's background prior to White Rabbit Group 
• (5:00) What led Greg to founding White Rabbit
• (6:55) Why White Rabbit was intent on hiring full-time employees
• (10:28) How Greg and his partner started White Rabbit Group
• (13:08) Greg's moment of validation for White Rabbit's development
• (17:58) What’s behind the White Rabbit Group name?
• (19:57) Launch your podcast with HumblePod!
• (20:37) The magic of technology and working for The Game Awards
• (22:19) Handling The Game Award with headless development
• (27:35) Other work White Rabbit has done over the years
• (28:36) What's top of mind for Greg in 2025
• (32:57) What brand does Greg admire right now?
• (38:42) Where you can find more from Greg and White Rabbit Group

About Greg Bellinger

Greg Bellinger is the Co-Founder and CEO of White Rabbit Group, a web and mobile development agency with a fully in-house team of nearly 100 employees across three countries. His passion for technology began in childhood, leading him to hand-code his first websites in 2008. In 2016, he co-founded White Rabbit Group, building it into a trusted development partner for world-class agencies and creatives. Under his leadership, the company has earned a reputation for delivering high-quality digital solutions while fostering a close culture of technical experts.

Links

• White Rabbit Group: https://whiterabbit.group/
• White Rabbit Group on LinkedIn: https://www.linkedin.com/company/white-rabbit-group-inc/
• Greg on LinkedIn: https://www.linkedin.com/in/greg-bellinger/
• Greg’s weekly newsletter: https://the-weekly.beehiiv.com/

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