Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans

What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.

You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.

Topics:

(0:00) Meet Emily Binder + why you should listen to this show

(0:30) How to work with me: beetlemoment.com or emilybinder.com/call

(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")

(3:20) De Beers slogan "A Diamond is Forever"

(5:00) Anthimeria: "A better way to burger" -Pizza Hut

(7:10) Yoda and Luke - guide / hero copywriting - Storybrand

(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)

(9:20) Thumbs-up emoji (Gen Z says rude)

(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out

(12:20) A/B test new taglines

(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)

Links:

Beetle Moment case study: TIGER 21

5-Star Podcast Checklist

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