Going Rogue to Drive Innovation and Growth

In this episode, Gartner analyst Penny Gillespie discusses rogue thinking, Gartner’s approach to idea generation and execution. Rogue thinking uses a fresh perspective, often going against conventional, mature business wisdom. Discover the common habits of rogue thinkers, the key skills they share and the barriers that often get in the way.

Penny Gillespie is a Vice President and Gartner Fellow within marketing and communications. Ms. Gillespie is responsible for conducting research and developing publications aimed at helping executives recognize digital opportunities, develop a competitive strategy for digital commerce, and improve digital commerce performance and value. She focuses on best practices for digital customer experience (CX) interactions, personalization and trust building, as well as overcoming hurdles to online selling.