Goldenhour Podcast

Goldenhour Collective
  • 5.0 (2)
  • SOCIETY & CULTURE
Goldenhour Podcast

The Goldenhour Podcast transports cannabis stories from the beaten path of Northern California to your earbuds around the world. We celebrate the North State’s beauty, rich cannabis history, and the families that have been farming the land for generations. We explore why and how cannabis has been used as plant medicine to support our well-being for millennia. We discuss the importance of exploring the full spectrum of the plant (including terpene profile and cannabinoid compounds) with conscious intention to achieve your desired experience. Whether you’re an industry insider or brand new to the plant, we aim to connect you with the heart and soul of our region’s cannabis culture. The Goldenhour Podcast is a project of Goldenhour Collective, a family-run cannabis dispensary in Weed, California, that partners exclusively with local, family-owned farms to bring their highest quality cannabis to conscious consumers. Learn more at goldenhourcollective.org, and connect with us on Instagram (@goldenhour_weed).

Episodes

  1. 5D AGO

    Roots and Resilience: Inside Humboldt County's Cannabis Legacy (Part 2)

    In the second part of their conversation, Goldenhour CEO David Spradlin and Humboldt County cannabis farmer Marion Collamer of Lost Creek Family Farms explore the devastating impact of California's cannabis regulations on legacy farmers. They discuss the critical need for vertical integration models similar to the wine industry, the dramatic decline in Humboldt's cannabis farms (from over 100 to just a handful in Marion's area), and the economic ripple effects throughout local communities. The conversation highlights the puzzling decision by Humboldt County to pivot away from cannabis toward traditional tourism despite the region's remote location, while examining missed opportunities for cannabis tourism that could revitalize the area.

    26 min

  2. APR 9

    Roots and Resilience: Inside Humboldt County's Cannabis Legacy (Part 1)

    In this Goldenhour Podcast, Goldenhour Collective CEO David Spradlin talks with cannabis farmer, Marion Collamer of Lost Creek Family Farms, about Humboldt County's cannabis history. Marion shared how she discovered Humboldt while on Phish tour around 2000, describing it as "this really best kept secret in California." The discussion highlighted why Humboldt's geography creates perfect growing conditions, and they explored the community's self-sufficiency and resilience during prohibition, including law enforcement tactics. David noted what makes the region unique: "People in the Emerald Triangle are some of the kindest, most creative, most hardworking people I've ever met." Marion added that cannabis enabled a way of life rather than being the end goal: "I didn't come here exactly for weed. The cannabis was just the reason that I could stay here." The episode concludes by examining challenges following California's legalization, including its failed cooperative venture involving consultants and outside investors. Tune in for part two to hear about developments since 2016, including Measure S and the tax burdens threatening legacy farmers.

    43 min

  3. MAR 19

    Seed Swaps & Sisterhood: Inside the Northern California Women in Cannabis Movement

    In this episode of the Goldenhour podcast, we explore women's experiences in the cannabis industry, particularly in Northern California. Guests include Goldenhour Collective co-owner Haylee Parker, and Leah Cerri, a cannabis brand marketer, event producer, writer, Ganjier, and founder of Northern California Women in Cannabis. Leah shares her journey from growing up in a cannabis-friendly household in Mendocino County to working in nonprofits and eventually returning to cannabis for its community aspects. She discusses founding Northern California Women in Cannabis, which hosts free events for women across the region. Hayley talks about her decade-long career in cannabis and her commitment to maintaining the compassionate core of the industry at Golden Hour Collective. Both discuss the challenges women face in the industry, including sexism and the difficulties of navigating a market dominated by corporate interests rather than patient-centered approaches. The conversation covers the importance of community-building among women in cannabis, the value of understanding retail and consumer needs, and advice for women entering the industry. They also discuss the upcoming Northern California Women in Cannabis event in Santa Rosa on March 22nd, featuring women-owned brands, a seed swap, and cannabis history exhibits.

    40 min

  4. MAR 6

    Cannabis Retail Revolution: How Goldenhour's Legacy Farm Strategy Beats Corporate Cultivation

    In this episode of the Goldenhour Podcast, CEO David Spradlin reveals how the dispensary defies industry trends by partnering directly with Northern California's legacy cannabis farmers. Unlike competitors chasing scale, Goldenhour Collective has created an "asset-light" business model that cuts out middlemen, delivers superior products, and achieves impressive margins. Spradlin explains how their approach honors cannabis heritage while meeting modern consumer desires for craft quality and variety. The episode offers valuable insights into sustainable cannabis retail strategy and the importance of preserving Northern California's cannabis agricultural legacy in an increasingly corporate market.

    30 min

  5. JAN 21

    Understanding the Difference: Regulated Cannabis vs. Hemp-Derived Products

    In this episode of The Goldenhour Podcast, David Spradlin, CEO of Golden Hour Collective, sheds light on the growing confusion surrounding hemp-derived products like Delta-8 and Delta-9 THC versus outgrown and sungrown cannabis in the North State. David explains how California’s stringent testing regulations ensure safe, high-quality cannabis, while many intoxicating hemp products lack oversight, often containing harmful contaminants. He highlights the importance of consumer education, especially in states where access to regulated cannabis is limited. David also discusses the benefits of full-spectrum, sun-grown cannabis versus synthetic, isolated compounds found in intoxicating hemp products. Listeners will gain insights into sustainable farming practices, how to identify trustworthy dispensaries, and why supporting small, legacy cannabis farmers matters. Whether you're a seasoned consumer or new to cannabis, this episode is a must-listen for staying informed and making safer choices.

    17 min

  6. JAN 15

    Cannabis Industry Outlook: Navigating Challenges and Seeking Solutions in 2025

    In this episode of the Goldenhour Podcast, David Spradlin, CEO of Golden Hour Collective, analyzes the cannabis industry's challenges heading into 2025, discussing everything from price compression and tax burdens to regulatory hurdles and potential solutions. This candid and comprehensive conversation reveals the California cannabis industry's systemic issues and possible paths forward.

    19 min

  7. JAN 15

    The Future of California's Cannabis Legacy & Tourism Opportunities

    In this eisode of the Goldenhour Podcast, David Spradlin, CEO of Golden Hour Collective, discusses the future of legacy cannabis farming and its crucial role in California's cannabis industry. He shares insights on the industry's return to legacy farming, the importance of business acumen for small farmers, and the untapped potential of cannabis tourism in the North State of California.

    31 min

  8. JAN 15

    From Seed to Sensation: How legacy Cannabis Farming and Conscious Consumption Are Reshaping the cannabis industry

    In this episode of the Goldenhour Podcast, Haylee Parker, co-owner of the family-owned Goldenhour Collective in Weed, California, shared her journey from casual cannabis user to industry professional. Haylee described the complexity behind the plant’s characteristics and benefits. She explained why it was time to move beyond Indica and Sativa labels - and high THC content - toward a more holistic understanding of the plant’s full spectrum, including the synergistic qualities of each strain’s terpenes and cannabinoid compounds. From pain management to anxiety relief, Haylee also offered tips for new dispensary visitors and front-of-house staff to ensure everyone walks out the door with the right product for their desired experience. The conversation then shifted to Goldenhour Collective's mission of supporting local and family-owned legacy cannabis farms and sustainable practices. Despite producing some of the world's best cannabis, these legacy growers often struggle against larger corporations. Goldenhour's mission is to provide a platform for these farmers, ensuring their survival and promoting their exceptional products. Haylee described the regenerative practices used by their partner farms, including natural pest management and careful cultivation techniques. These methods produce superior cannabis, protect the environment, and ensure product safety.

    28 min

  9. JAN 15

    The Cannabis Extinction Event: How California's Legacy Farmers Are Fighting to Survive

    In this episode of the Goldenhour Podcast, David Spradlin, CEO and co-owner of the family-owned Goldenhour Collective in Weed, California, provides an insider's look at the challenges facing California's legacy cannabis farmers. From burdensome taxation to regulatory hurdles, David reveals how current policies favor large corporations over small family farms – and shares his innovative business model designed to preserve Northern California's rich cannabis heritage.

    39 min

  10. JAN 15

    Cannabis CEO Chronicles: David Spradlin’s Story (Part 1)

    In this conversation with Goldenhour Collective CEO David Spradlin, we explore part one of his unexpected path into cannabis, from construction worker to dispensary pioneer during California's early medical cannabis days. Spradlin shares raw stories about navigating the industry's "grey area" years, fighting federal raids, and building a patient-focused business model that helped legitimize cannabis retail. His journey from reluctant entrepreneur to passionate advocate offers unique insights into California's cannabis history and the evolution of the legal market.

    36 min
  • 10 Episodes

    Ratings & Reviews

    5
    out of 5
    2 Ratings

    About

    The Goldenhour Podcast transports cannabis stories from the beaten path of Northern California to your earbuds around the world. We celebrate the North State’s beauty, rich cannabis history, and the families that have been farming the land for generations. We explore why and how cannabis has been used as plant medicine to support our well-being for millennia. We discuss the importance of exploring the full spectrum of the plant (including terpene profile and cannabinoid compounds) with conscious intention to achieve your desired experience. Whether you’re an industry insider or brand new to the plant, we aim to connect you with the heart and soul of our region’s cannabis culture. The Goldenhour Podcast is a project of Goldenhour Collective, a family-run cannabis dispensary in Weed, California, that partners exclusively with local, family-owned farms to bring their highest quality cannabis to conscious consumers. Learn more at goldenhourcollective.org, and connect with us on Instagram (@goldenhour_weed).

    Information

    • Creator
      Goldenhour Collective
    • Years Active
      2K
    • Episodes
      10
    • Rating
      Clean
    • Show Website
      Goldenhour Podcast

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