Goodwill WNY CEO Shares Secrets for Merging Social Impact with Strategic Business Growth

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too.

Join host Ted Wolf, Co-Founder & CEO of Guidewise, for an inspiring conversation with Thomas Ulbrich, President & CEO of Goodwill of Western New York, in the latest episode of Implementors. In this episode, Tom shares his journey of blending entrepreneurial thinking with social impact to drive organizational growth and community transformation. They dive into how nonprofits can operate with a business mindset, the power of vision in change management, and the role of storytelling in building trust and engaging teams. Discover the benefits of embracing a circular economy and how Goodwill has leveraged innovation to grow during challenging times. Tom also provides valuable insights on succession planning and future goals for Goodwill’s continued success. Tune in for a compelling discussion on how to create lasting change by merging business best practices with social impact.

ABOUT THOMAS ULBRICH: Thomas Ulbrich is a visionary leader and the President & CEO of Goodwill of Western New York, where he drives transformation at the intersection of social impact and business best practices. With a dynamic career spanning entrepreneurship, higher education, and nonprofit leadership, Tom is a passionate advocate for blending entrepreneurial thinking with social innovation. As a member of the Forbes Non-Profit Council and Executive in Residence for Entrepreneurship at the University at Buffalo, he focuses on bridging the gap between for-profit and nonprofit sectors to create lasting societal change. Tom is dedicated to unlocking human potential, building communities, and driving economic mobility through innovative workforce development programs. Learn more about Goodwill's mission here: https://www.goodwillwny.org/. Connect with Thomas on LinkedIn: https://www.linkedin.com/in/thomasulbrich/.

ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/.

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