Google Ads Success Secrets: What’s Working Now in ads for eCommerce

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. 

Here's what we cover: 

• Why Performance Max is king - but only with guardrails. 
• How Standard shopping still has a place. 
• What Google Demand Gen Campaigns are, and why they are the new frontier.

Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.