Google Business Profiles for Lawyers – Fastlane Founders with Marilyn Jenkins

Marilyn Jenkins talks with Jason Barnard about Google Business Profiles for lawyers. Marilyn Jenkins is a seasoned digital growth strategist with a career spanning backto 1998 and the founder of MJ Media Group, LLC, and Law Marketing Zone®. Marilyn Jenkins reveals game-changing strategies for lawyers to boost their digital presence. She underscores the importance of accurately selecting categories, maintaining consistent name, address, and phone number (NAP) details across the web, and leveraging reviews and Q&As to bolster the profile's effectiveness. Learn why consistent updates, strategic reviews, and practitioner listings are crucial for your law firm's success. Get insider tips on leveraging Google's free tools to attract clients, establish credibility, and outrank competitors. Plus, discover how to turn your practice's digital footprint into a powerful client acquisition channel. So if you’re an attorney looking to maximize your online visibility and grow your practice, this is a must-watch episode for you. What you’ll learn from Marilyn Jenkins 00:00 Marilyn Jenkins and Jason Barnard 01:34 What Do ChatGPT and Other Assistive Engines Use to Supplement Their Results? 01:44 What Do Google and Bing Use to Supplement Their Search Results? 02:35 What is the Fundamental Difference Between Google My Business and Google Business Profile? 03:36 How Does Google Business Profile Help Google Understand Who You Are, What You Do and Who You Serve? 03:53 What is the First Way to Show Google What You Do? 04:56 What is the Feature in Google Business Profile Where You Could Do Keyword-Rich Images? 06:10 What is the Right Term to Use Instead of Keywords as Mentioned by Jason Barnard? 07:04 What Does Google Value Most When Ranking Business Profiles Aside from Keywords? 08:00 What Should You Do with Reviews, Whether They’re 1-Star or 5-Star? 10:03 How Can You Use Those Reviews to Your Advantage to Help Google Understand Your Business Even Better? 11:41 How Can You Ask People to Leave Useful Reviews that Will Be Helpful for Both Users and Google? 12:30 What is Next After the Reviews? 14:42 What Other Things Must You Do to Build More “Know, Like, and Trust” on Your Google Business Profile? 16:01 How Important is It That Your Name, Address and Phone Number Are Correct Everywhere Else on the Web? 19:01 Why is It Important to Only Give Manager Access to Your Google Business Profile? This episode was recorded live on video December 3rd 2024 https://youtube.com/live/E02oD9zntXo Links to pieces of content relevant to this topic:https://youtu.be/FWXLAJVGjIUhttps://podcasts.apple.com/us/podcast/how-automate-linkedin-to-land-executive-professional/id1717325062?i=1000642909126Marilyn Jenkins The event is 100% free: Eventbrite >> Watch on YouTube >> Organised by Kalicube.