Got Marketing?

Mia Fileman
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  • MARKETING
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Got Marketing?

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.

  1. 2 DAYS AGO

    2025 marketing trends: 13 best guesses to inspire you

    What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here’s what’s inside: ✨ Surprising brand collaborations and why they work ✨ The power of nostalgia marketing in connecting with your audience ✨ Lo-fi content: why “relatable” beats “perfect” ✨ How to strike the right balance between performance marketing and long-term brand building ✨ Ways to avoid trend-jacking disasters (bye, Corporate Cringe!) Whether you’re a seasoned marketer or just starting out, Mia’s predictions will spark ideas and give you a competitive edge in the year ahead. Press play and step confidently into 2025!––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: FTC’s “Click to Cancel” rule Puresport Report: https://www.gotracksuit.com/au/report/the-awareness-advantage. Temu Shein Mc Donald's Grimace Milkshake TikTok: Nutter Butter TikTok: Ryan Air TikTok: Duolingo Volvo’s tear-jerking cinematic ad for the EX90 Forty Winks’ “The Unslept” campaign Google’s Search Generative Experience (SGE)  ChatGPT Preply’s "UK Polite Cities Index" TripAdvisor Georgie Stevenson (Naked Harvest Supplements) Alix Higgins (Alix Higgins) Brittany Saunders (Fayt the Label) Zoe Kalar (Weare8) Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    12 min

  2. DEC 11

    How to build an engaged community with Tori Kopke

    Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth. Here’s what you’ll learn:✨ How to foster a value-driven, inclusive community✨ The role of word-of-mouth marketing in building trust and loyalty✨ Why an active community is the secret weapon for small business success✨ Practical tips to make community a pillar of your marketing strategy, e.g. running a challenge Tori’s down-to-earth approach and unique perspective make this a must-listen for any entrepreneur building a coveted brand. Hit play and start building a community that strengthens your business and amplifies your impact. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: Kevin Kelly: 1000 True Fans Facebook group: Motherland (Stephanie Trethewey) Facebook group: One Roof (Cherie Rubinstein) Facebook group: Mecca Chit Chat Mamamia Out Loud Business Chicks The Power Project –Mastermind (Tori Kopke) Your Social Team (Manu Muraro) Facebook group: The HUB for Regional and Rural Business Women  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tori Kopke: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    42 min

  3. NOV 27

    Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield

    What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused, story-driven campaigns. Forget boring, discount-driven tactics—this is about crafting campaigns that double sales, create lasting customer loyalty, and make your brand unforgettable. Here’s what you’ll learn:✨ How to run campaigns that drive sales without discounts✨ Tips to get more mileage out of every campaign you create✨ The hidden role campaigns played in the success of Frank Body (spoiler: it’s not just branding!)✨ How Mia and Fi sold out a business retreat in 2 days with a zero-cost campaign  Plus, Lucy dives into how syncing campaigns with consumer behaviour—and even the lunar cycle—can deliver out-of-this-world results. If you’ve been struggling to balance branding with performance or wondering how to make campaigns work harder for your business, this episode is packed with actionable insights. Hit play and start designing campaigns that drive revenue and build your brand’s legacy. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands mentioned in this episode: Frank Body Willow and Blake Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lucy Bloomfield: Instagram  LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    45 min

  4. NOV 6

    What entrepreneurs can learn from athletes with Kathryn Deiulio

    In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business! ––––––––––––––––––––––––––––––––––––––––––––––––––  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kathryn Deiulio: Instagram       Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

    42 min

  5. OCT 9

    Rebel brands with Michelle Newell

    In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/books/founders discussed in this episode: Who Gives a Crap Blackbird Ventures Turia Pitt Malala Yousafzai July Frank Body Willow and Blake The Significant Object Study The Magical Science about Storytelling TedTalk, David JP Phillips Atomic Habits, James Clear Clockwork, Mike Michalowicz Dissh Verve Super, Christina Hobbs Checklist Legal, Verity Zero Co Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Michelle Newell: Instagram Website     Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

    50 min

  6. SEP 25

    Pay me like an unqualified life coach

    In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences. ––––––––––––––––––––––––––––––––––––––––––––––––––  Social media posts/books/programs discussed in this episode: 'Pay me like an unqualified life coach' Instagram post 'The Anxious Generation' by Jonathan Haidt 'iGen' by Dr. Jean Twenge Design Your Family's Tech-Use Agreement Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Jocelyn Brewer: Instagram Website Connect with Kate McCready: Instagram Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.https://zencastr.com/?via=mia

    1 hr

  7. SEP 11

    Meta ads done differently with Tenai Seymour

    In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns. ––––––––––––––––––––––––––––––––––––––––––––––––––  Campaigns/concepts discussed in this episode: Apothékary Smoothie video vs. Handbag video Zero-risk bias –refers to the psychological tendency for people to prefer options that completely eliminate risk [...]. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tenai Seymour: Instagram Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

    49 min

  8. AUG 21

    Welcome to the Next Episode feat. Snoop

    In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales. However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing.  ––––––––––––––––––––––––––––––––––––––––––––––––––  Campaigns discussed in this episode: Snoop Dogg x Martha Stewart BIC campaign Snoop Dogg x Solo Stove Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lillie Brown: Instagram LinkedIn Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

    1h 2m
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About

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2024
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © 2024 Mia Fileman
  • Show Website
    Got Marketing?

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