Got Marketing?

Mia Fileman
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  • MARKETING
  • UPDATED BIMONTHLY
Got Marketing?

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.

  1. NOV 6

    What entrepreneurs can learn from athletes with Kathryn Deiulio

    In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business! ––––––––––––––––––––––––––––––––––––––––––––––––––  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kathryn Deiulio: Instagram       Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

    42 min

  2. OCT 9

    Rebel brands with Michelle Newell

    In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/books/founders discussed in this episode: Who Gives a Crap Blackbird Ventures Turia Pitt Malala Yousafzai July Frank Body Willow and Blake The Significant Object Study The Magical Science about Storytelling TedTalk, David JP Phillips Atomic Habits, James Clear Clockwork, Mike Michalowicz Dissh Verve Super, Christina Hobbs Checklist Legal, Verity Zero Co Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Michelle Newell: Instagram Website     Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

    50 min

  3. SEP 25

    Pay me like an unqualified life coach

    In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences. ––––––––––––––––––––––––––––––––––––––––––––––––––  Social media posts/books/programs discussed in this episode: 'Pay me like an unqualified life coach' Instagram post 'The Anxious Generation' by Jonathan Haidt 'iGen' by Dr. Jean Twenge Design Your Family's Tech-Use Agreement Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Jocelyn Brewer: Instagram Website Connect with Kate McCready: Instagram Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.https://zencastr.com/?via=mia

    1 hr

  4. SEP 11

    Meta ads done differently with Tenai Seymour

    In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns. ––––––––––––––––––––––––––––––––––––––––––––––––––  Campaigns/concepts discussed in this episode: Apothékary Smoothie video vs. Handbag video Zero-risk bias –refers to the psychological tendency for people to prefer options that completely eliminate risk [...]. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tenai Seymour: Instagram Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

    49 min

  5. AUG 21

    Welcome to the Next Episode feat. Snoop

    In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales. However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing.  ––––––––––––––––––––––––––––––––––––––––––––––––––  Campaigns discussed in this episode: Snoop Dogg x Martha Stewart BIC campaign Snoop Dogg x Solo Stove Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lillie Brown: Instagram LinkedIn Website   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

    1h 2m

  6. AUG 7

    Marketing Moment #2: Burnt by Incy Interiors

    In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors. Join us to hear the whole story.  ––– Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Do you have a brand or campaign you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Nell Casey: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

    12 min
  7. Gen Z doesn't want to be your friend with Lauren Meisner

    JUL 24

    Gen Z doesn't want to be your friend with Lauren Meisner

    How the f*ck are you supposed market to a generation who tune out from most advertising? Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.  They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up. To have this conversation with me, today's guest is Lauren Meisner. Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host’s and produces Centennial World’s weekly internet culture podcast.   Brands discussed in this episode: Marc Jacobs Oatly RyanAir Duolingo Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lauren Meisner: Instagram: Lauren Meisner TikTok: Centennial World   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

    45 min
  8. Is the traditional agency model broken? With Pat Langton

    JUL 10

    Is the traditional agency model broken? With Pat Langton

    Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So the big question is, is the traditional agency model broken? To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency. Campaigns and brands discussed in this episode: NRMA: Until Then Liquid Death Quaker Oats: You've got this   Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Have a brand or campaign that you'd like to unpack on the show? Let us know.   Connect with Mia Fileman: Instagram LinkedIn   Connect with Pat Langton + Hook Creative Agency: Instagram LinkedIn   Hook Creative   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

    45 min
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About

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2024
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © 2024 Mia Fileman
  • Show Website
    Got Marketing?

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