Got Marketing?

Mia Fileman
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  • MARKETING
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Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

  1. How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton

    2 DAYS AGO

    How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton

    What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show’s highs, lows, and jaw-dropping revelations. What you’ll learn in this episode: 🍎 How Belle Gibson built an empire on deception—and why no one questioned her sooner. 🍎 The intersection of marketing and true crime: why we’re drawn to wellness gurus and the role social media plays in their rise. 🍎 Did Apple Cider Vinegar get it right? Our honest review of the show’s execution, storytelling, and accuracy. 🍎 The system that allows scams like this to flourish—and how to spot red flags in online ‘experts.’ 🍎 Why ‘gurus’ keep getting away with it—and how to protect yourself from social media deception.   Have you watched Apple Cider Vinegar? What were your biggest WTF moments? Do you think Belle believed her own lies? Let’s discuss—DM us on Instagram or tag us in your thoughts.   Enjoy this episode, leave a review, and share it with your true crime-loving friends 🎧   Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.    Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Connect with Nell: Instagram LinkedIn Connect with Janine: Instagram LinkedIn   Mentioned in this episode: Apple Cider Vinegar Series Entrepreneurs and the truth by the Harvard Business Review   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    44 min
  2. Struggling to win customers? This could be why.

    FEB 12

    Struggling to win customers? This could be why.

    Struggling to win customers? This is the episode for you.  Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we’re breaking down why market demand is the real kingmaker—and how even the best branding can’t fix a lack of demand. We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average cafe thriving in Darwin to the oversaturated gift hamper industry, this episode is packed with real-world examples that reveal why some businesses succeed despite poor marketing—and why others fail despite doing everything “right.” Enjoy this episode, leave a review, and share it with your business besties 🎧   What you’ll learn in this episode: ✨ Why some businesses succeed despite objectively 'average' marketing – and why great marketing won’t fix weak demand. ✨ The Darwin cafe with a 2.3-star Google rating that’s still standing (and what it teaches us about supply and demand). ✨ The reality of launching into an oversaturated market (looking at you, gift hampers). ✨ How needs-based segmentation can help small businesses carve out their niche. ✨ The booming business categories and where opportunities lie right now.   Segments in this episode: The Big Swing: Oslo’s self-deprecating campaign embraced its flaws and attracted the right audience by flipping traditional marketing on its head. Low Hanging Fruit: A look at the hottest market segments in 2025, from zero-alcohol drinks to AI-powered productivity tools, and where new opportunities are emerging    Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.  Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: The Lime Cafe The Hamper Emporium Koko Black Maggie Beer Pinterest trend report Visit Oslo campaign film Casuarina Shopping Centre Sodaly and Kombucha Thank you products Who Gives a Crap The North Face   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    17 min
  3. How to win paid speaking gigs, plus a big announcement

    FEB 5

    How to win paid speaking gigs, plus a big announcement

    Want to win more speaking gigs? Listen up.  In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed with actionable tips to help you step onto the stage. Then, Mia shares a massive announcement about a first-of-its-kind event coming to Melbourne that you won’t want to miss.  What you’ll learn in this episode: ✨ Why speakers get booked: the key qualities that make you stand out to event organisers. ✨ How to transition from educator to entertainer: public speaking is a performance. ✨ Paid vs. unpaid gigs: what to negotiate when cash isn’t on the table. ✨ Pitching with purpose: how to craft a compelling pitch that secures gigs. ✨ The power of strong opinions: why they’re the foundation of an irresistible speaker profile.   Segments in this episode: Strong opinions are sexy: why event organisers love speakers who challenge the status quo. Low-hanging fruit: build relationships that make you top of mind for event organisers. Making waves: the UGG trademark battle –a cautionary tale for small businesses about protecting what’s yours.   The big announcement: Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.  Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: West Wing Pete Buttigieg Laura Dern (Marriage Story) Fiona Johnston Ripple Festival   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    15 min
  4. A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

    JAN 29

    A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

    Do you feel like you’re drowning in daily content creation? You’re not alone.  In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.   What you’ll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works)If you’re tired of feeding the endless content machine and not seeing results, this episode is for you. Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.Segments in this episode: Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Mentioned in this episode: Penny Locaso Adam Mosseri Annual Aussie Lamb campaign Jaguar campaign Instagram post: How to sound like every other female business owner B&T and Bastion study about Australia Day   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    19 min
  5. Got Marketing? Trailer 2025

    SEASON 6 TRAILER

    Got Marketing? Trailer 2025

    Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better?  If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame. The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

    2 min
  6. A new odyssey and Mia's no-BS approach to marketing

    JAN 22

    A new odyssey and Mia's no-BS approach to marketing

    It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful. Here’s what's in this episode:   Why formulas in marketing suck What’s new in Season 6: Solo episodes, weekly drops and exciting new segments The seven principles of Mia’s no-BS marketing approach, including why brand building beats shortcuts, how to work smarter (not harder), and why differentiation is everything. Why excitement is your secret weapon in marketing—and how to harness it for your brand.  Plus, Mia breaks down her big-picture goals for the podcast: manageable growth for her business but rapid growth for Got Marketing? She’s unapologetic about chasing podcast success—and if you’re curious about how she’s doing it, you won’t want to miss this episode.  Whether you’re tired of cookie-cutter templates or just looking for fresh ideas, this episode will inspire you to think differently about your marketing and business. Hit play and join Mia on this exciting new journey. It’s time to shake things up and make waves together.  What segments to expect in Season 6:  Gurus in the wild: Calling out unethical marketing moves. Strong opinions are sexy: bold takes on business, marketing, or life that challenge how you think. The big swing: Celebrating audacious marketing moves, whether they succeed or fail. Low-hanging fruit: Quick, actionable tips to level up your marketing today. Source of truth: Busting myths and cutting through the noise. Making waves: Exploring pop culture moments and their lessons for marketers.      Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast      Mentioned in this episode: Doctor Odyssey on Disney + The Digital Buzz, Carol   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

    20 min

  7. JAN 15

    How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert

    Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies.  Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback.  Julia’s expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective. From setting clear agendas to asking the right questions, this episode is packed with practical advice to nail your approach to discovery calls: ✨ The four-step agenda that transforms your client conversations ✨ How to ask great questions that uncover actual client needs (and avoid common pitfalls) ✨ The shopping list framework: addressing all objections upfront ✨ Why preparation and handwritten notes make all the difference Get ready for a masterclass in handling objections, building trust, and structuring purposeful conversations, leading to better client relationships and improved sales outcomes. Whether you’re a seasoned pro or just starting to refine your sales process, this episode is your ultimate guide to more effective, collaborative conversations. Tune in, take notes, discover how to lead confidently, and create impactful discovery calls that turn conversations into customers. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: Adam Grant Adam Grant discussing the challenge vs support network on the Diary of a CEO podcast Objection handling framework From Pitch to Profit by Julia Ewert     Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Connect with Julia: - LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    38 min

  8. JAN 8

    What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris

    The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience’s journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter.   Hit play and start rethinking your content approach today.     ––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Shein Temu Scandal Nara Smith and stolen content brand collab Marc Jacobs DISSH Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kryshla Salaris: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    49 min
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About

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2025
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © 2025 Mia Fileman
  • Show Website
    Got Marketing?

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