Grassroots Marketing Cannabis Radio

Daron Babin speaks with Dustin Hughes, Senior Account Executive at Rad Source Technologies. Since 1997 Rad Source Technologies has been the expert in providing renewable, non-isotope, ionizing radiation replacements for self-shielded gamma irradiators. 
Pass state mandated testing levels with 99.9% confidence. Their patented photonic decontamination™ technology is the only remediation solution that penetrates the entire flower for cannabis decontamination without destroying the flower or chemically modifying it.


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Daron Babin catches up with Darren Gleeman, the managing partner of MBO Ventures, the cannabis industry's only investment bank dedicated to Employee Stock Ownership Plans.
MBO Ventures is the cannabis industry’s only investment bank dedicated to Employee Stock Ownership Plans (ESOPs) which make the negative tax implications of 280E irrelevant. They hold a patent pending for its groundbreaking ESOP methodology. This methodology played a pivotal role in executing the cannabis industry’s first three inaugural ESOPs.


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Grassroots Marketing welcomes Christy Fuicelli, the founder of MJ Attache. She shared insights into the creation of high-end luxury cannabis accessories, highlighting the discreet yet luxurious Anthony bag priced at $2150. Drawing from personal experiences, Fuicelli identified a market gap and emphasized innovative designs using Italian leather. Fuicelli's dedication to meeting diverse consumer needs within the cannabis community while maintaining elegance and functionality was evident. 


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Sandra Bergman, the founder and CEO of ESBE Marketing, emphasized the significance of effective loyalty programs in retail cannabis operations.
She stressed the need for businesses to analyze loyalty program performance through metrics, engage customers beyond discounts, and promote loyalty programs through in-store execution.
Strategies for incentivizing bud tenders were explored, including tying incentives to loyalty sign-ups and utilizing various touchpoints within dispensaries. Sandra underscored the importance of offering tailored rewards based on customer preferences and creating a personalized customer experience.
She advised on loyalty program management, suggesting a balance between incentives and financial considerations, efficient point redemption, and clear communication about points balance, expiration dates, and reward qualifications.
Sandra also highlighted the importance of iterating on loyalty programs to enhance customer experience and drive consistent foot traffic through transparent communication and measures like point expiration policies


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Legal cannabis businesses in California are hindered by limited city approvals, leading to the growth of the illicit market. Michael Moussalli's High Seas dispensary stands out through its ocean conservation theme, commitment to sustainability, and personalized shopping experience. Exotic aquarium attractions along with a focus on quality products and community engagement, High Seas aims to innovate and lead in sustainable cannabis retail practices.


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Grassroots Marketing welcomes back Harrison Bard with Custom Cones USA about a new campaign where they are seeking skilled content creators in the cannabis industry for a unique job opportunity.
The focus is on finding candidates with social media expertise, content creation skills, and a deep understanding of the cannabis market. iPhone stresses the importance of professionalism, personal branding, and debunking marketing myths. Harrison emphasizes Day Savers' quest for individuals to promote the brand effectively across platforms.
DaySavers is offering the Ultimate Stoner Dream Job - an opportunity to smoke test the latest cannabis products, be part of the best cannabis industry events, and share your experience with the world - all while getting paid. They are looking for passionate and hard-working content creators to join their team. One lucky full-time creator and event marketer will be chosen to earn $70,420 annually with bonuses, travel expenses, and other perks included as well. Applicants will also have the chance to be selected for one of many part-time dream jobs. 


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