Grassroots Marketing Cannabis Radio

Dan Davis discusses the forthcoming 4/20 Expo in Edison, New Jersey, emphasizing its festival atmosphere with varied exhibits, seminars, and entertainment. They stressed the importance of social equity and the positive impact of cannabis on the local community.
The 3rd Annual 420 Expo is September 13th to 15th in Edison, New Jersey, boasts a massive outdoor smoking area, food trucks, live music, and over a hundred cannabis vendors. Dan, one of the executive producers, highlighted the event's accessibility, being conveniently located near major airports and within an hour's drive from Newark, Philadelphia, and New York City.
For the past three years, Dan and his business partner have been orchestrating a three-day event celebrating cannabis. Held in Edison, New Jersey, this festival features an extensive outdoor consumption area, food trucks, celebrity smoke sessions, and over a hundred exhibitors showcasing cannabis-related products and services. The event's mission is to reduce the stigma around cannabis, appealing to both seasoned users and newcomers. With cannabis legalization spreading in nearby states, Dan expressed optimism about the future of the event and the industry.
We also discussed the growth and demographic diversity of their annual event, which attracts cannabis enthusiasts, food lovers, and music fans. They highlighted the event's inclusivity and success in uniting people from various backgrounds. The announcement of the 420 Expo Cannabis Cup, a groundbreaking event on the East Coast featuring award-winning cannabis products and live entertainment, added to the excitement.
Dan explored the expo's partnership in the New Jersey music scene, organizing events with a wide range of musical acts from hip-hop to rock. They emphasized the unique atmosphere created by the blend of live music and festival vibes. Educational seminars on legal expungement, cannabis recovery, and industry investment were also discussed, with Dan praising the diverse audience these topics attract.
Dan reflected on the success and popularity of the 420 Expo and Cannabis Cup in New Jersey. They announced the upcoming event featuring B-Real from Cypress Hill, a notable figure in both the cannabis industry and mainstream culture. The event is designed to be inclusive and welcoming to all, whether they consume cannabis or not.
Dan shared his personal advocacy for medical marijuana and both highlighted the need for responsible consumption and reducing cannabis stigma.


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Gibran Washington, CEO of Ethos Cannabis, shared his journey from Vice President to CEO, highlighting his success in identifying operational deficiencies and improving brand image and customer satisfaction. His background in food and beverage has brought valuable insights to the legal cannabis industry, emphasizing the importance of a good customer experience.
Leadership, Inclusion, and Social Equity at Ethos CannabisGibran discussed Ethos Cannabis' commitment to a leadership model that prioritizes social equity, diversity, and inclusion. The company evaluates candidates based on skills and experience, striving for a balance between meritocracy and an inclusive work environment. They also discussed the importance of social equity programs to provide opportunities for legacy operators and new companies


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Jack Blaeser, CEO of Mosaic's talks about their innovative approach to combining loyalty programs, payments, and ordering into a single app, distinguishing it from competitors. He highlighted New York's recent decision to allow such apps in cannabis dispensaries, enhancing customer engagement and legal market competitiveness. Mosaic's services and potential app fatigue set the stage for a deeper discussion.
Advancements in New York's Cannabis Industry with Loyalty ProgramsJack highlighted New York's legalization of loyalty programs and discounts in cannabis dispensaries, aiming to draw new users into the legal market and counter the illicit market. He noted the positive impact of this development on dispensaries' ability to engage users and compete effectively, despite previous restrictions.
Combating App Fatigue with Mosaic's User-Friendly PlatformAddressing concerns about app fatigue, Jack emphasized Mosaic's seamless integration of ordering, payment, and loyalty into a single platform. He cited the ease-of-use and success of similar programs, like Starbucks', and explained how Mosaic facilitates app adoption through unique QR codes for easy downloads.
Enhancing Customer Engagement with Personalized Loyalty ProgramsJack detailed the effectiveness of Mosaic's targeted promotions based on customer profiles in boosting engagement and sales. He discussed the potential of automation and AI in personalizing the customer experience further, emphasizing the importance of strategic notifications and communications to maintain customer interest.
Leveraging Data for Effective Dispensary MarketingJack underscored the importance of understanding the target market for effective dispensary marketing. He highlighted the value of data insights from Mosaic's platform in tailoring marketing strategies, offering regular discounts, and maintaining supply-demand balance. Mosaic's comprehensive features—online menu, integrated marketing, CRM, loyalty rewards, and payment system—were recognized as key advantages for dispensaries.


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Jonathan Ballard, Vice President of Market Development at Leafy Pack, shared insights on the company's cutting-edge automated bagging systems, including the high-speed Roto bagger, eco bagger, and multi-head scale. He also introduced the Apollo Pre-Roll machine, a compact system that efficiently weighs and pre-rolls products, impressing attendees with its space-saving design.
Tackling Cannabis Industry Challenges with High Production MachineryJonathan highlighted Leafy Pack's high production machine capabilities, capable of packaging 30 to 50 bags per minute and 10 to 20 bags per minute for eco bags. He emphasized the importance of designing equipment that accommodates the unique constraints of the cannabis industry, such as space limitations and the need for customization to support business expansion.
Lease-to-Own Packaging Equipment ProgramLeafy Pack has partnered with Kind Pack to offer a lease-to-own program for packaging equipment, reducing financial barriers for businesses. Jonathan explained the audit process for transitioning out of the lease, drawing on his background in early lending and equipment financing to address industry challenges like finding equity and navigating strict debtor guidelines.
Sustainable Packaging with the Pack ModelJonathan introduced the 'pack model,' a sustainable solution that integrates packaging manufacture from resin to finished product. This model, developed with a local group, aims to provide fully compatible equipment and packaging through a lease-to-own program tailored to customer budgets. The service model ensures both equipment and packaging meet customer needs efficiently.
Benefits of Machinery Investment for Cannabis CompaniesInvesting in machinery can yield significant cost savings by reducing labor expenses and bundling packaging and equipment costs. Leasing options make it affordable for small and large cannabis companies to upgrade their packaging equipment without upfront investment, offering a potential boost in throughput and a sustainable business model.
Comprehensive Support and Maintenance from Leafy PackLeafy Pack offers various service and maintenance programs, including a 1-year warranty and extended 3-year warranties with different support tiers. With new facilities across the US, including upcoming locations in Las Vegas and Tampa, and a comprehensive video series, the 'Anti Hand Packing Club', Leafy Pack ensures customers receive robust support. Machinery prices range from $25,000 to $125,000, providing scalable options for boosting throughput and creating sustainable business models.


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Jonathan and Rene Shapiro are the visionaries behind Mindset Wellness, have committed to creating plant-based products aimed at boosting emotional well-being. Inspired by Jonathan's personal journey with the mental health benefits of CBD and terpenes, the Shapiros developed a range of products designed to improve mood and overall well-being without intoxicating effects. Their efforts have been met with positive customer feedback, including a study showing enhanced enjoyment of exercise.
The Role of CBD in Restoring BalanceJonathan elaborated on the potential of CBD to support various aspects of health, including its role in restoring balance to the endocannabinoid system, which is crucial for maintaining homeostasis. By achieving this balance, CBD can improve mood and overall well-being, as it did for Jonathan in managing his anxiety and depression. He also discussed the synergistic effects of different plant-based components.
Commitment to Natural Ingredients and WellnessIn a discussion on plant-based ingredients and adaptogens, Jonathan emphasized the health benefits and supply chain transparency of Mindset Wellness products. The company works with vegan co-packers and rigorously tests their products, including bath bombs, to ensure natural and clean ingredients. They maintain strong ties with the fitness and wellness communities.
Expanding Horizons with Torched PatchesJonathan shared the success of Torched patches, a natural energy solution, and how Mindset Wellness collaborates with celebrities like Isaac Boots to promote their products. The company plans to expand its patch range to cover various needs. Samples are available at pop-ups, with updates provided via Instagram and their website.
Go to www.mindsetwellness.com and use discount code, 'grassroots,' for a 25% discount on your next purchase.


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Cynthia Cabrera, Chief Strategy Officer, and Ryan Oquin, VP of Sales at Hometown Hero and Texas Hemp Business Council founding board members, delve into the potential pitfalls and perplexities surrounding cannabis regulation in Texas.
They discuss the economic and employment risks posed by possible bans, the absence of a dedicated regulatory body, and the industry's need to address bad actors. They also highlight the importance of unified industry efforts and outline their strategic approach to engaging policymakers.


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