738 episodes

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Grassroots Marketing Cannabis Radio

    • Business
    • 4.6 • 10 Ratings

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

    The Herbal Care on New York City's Upper West Side

    The Herbal Care on New York City's Upper West Side

    Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care. He talk about his transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landscape, promoting legal options and advocating for cooperation to combat illicit markets.


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    • 18 min
    New Study on THCV's impact on Energy, Activity, and Motivation

    New Study on THCV's impact on Energy, Activity, and Motivation

    Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting the Natural Natural TM variant's ability to significantly elevate energy, activity, motivation, and well-being without the typical fatigue and hunger associated with THC.
    Alisha shares her involvement with a group advocating science-backed legalization materials, noting DEA pushback on rescheduling due to high THC levels. Varying strengths of antibiotics are compared, discussing purposes. We also discuss the recent headlines stemming from a New York Times article mentioning federal scientists' findings on cannabis safety and non-addictiveness, highlighting legalization's pivot on lobbying and Congress supermajorities for policy changes.


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    • 25 min
    MOST Consulting Group and Scarlet Express

    MOST Consulting Group and Scarlet Express

    Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express. Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities.
    They delve into Scarlett Express's services, showcasing expertise in trucking, logistics, and supply chain management, catering to a range of clients from large MSOs to small craft companies. Claudia underscores her work with social equity applicants, advocating for opportunities for all in the cannabis industry. We learn about Most Consulting Group, highlighting their marketing and compliance services for cannabis companies, stressing the importance of specialized help in regulated industries.



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    • 13 min
    Importance of Compliance and Regulatory Solutions for CannaBusinesses

    Importance of Compliance and Regulatory Solutions for CannaBusinesses

    Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying regulations and the potential of repurposing existing infrastructure for cannabis dispensaries. Finally, they touched on the impact of gentrification on these areas.


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    • 19 min
    Necessity of SEO in Your Cannabis Marketing Strategy

    Necessity of SEO in Your Cannabis Marketing Strategy

    Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched, the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visionary leadership.
    Cameron's expertise in grassroots marketing has been instrumental in propelling Latched to the forefront of the cannabis market. His commitment to cultivating organic growth strategies and leveraging digital platforms has not only positioned Latched as a go-to agency but has also empowered countless cannabis businesses to thrive in a competitive landscape. Throughout the interview, Cameron shares insights into the necessity of SEO within the cannabis sector, shedding light on the unique challenges and opportunities that come from a sound SEO strategy.


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    • 24 min
    Hi Seltzer Partners With Professional Pickleball

    Hi Seltzer Partners With Professional Pickleball

    Grassroots Marketing delves into the exciting partnership between Hi Seltzer, a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing a cutting-edge nano-emulsified base ingredient, promises a clean and clear pour every time.
    Discover how Hi Seltzer, with 5mg of Delta 8 per drink, provides a milder and gentler THC experience compared to other products on the market. Positioned as a fun and approachable alternative to alcohol, Hi Seltzer allows consumers to enjoy the excitement without the hangover. The conversation also explores the brand's five enticing flavors – Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime – and its availability in over 3,000 stores across 23 states, with distribution expanding nationwide.


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    • 17 min

Customer Reviews

4.6 out of 5
10 Ratings

10 Ratings

TKC303 ,

It’s lit!

Great range of cannabis topics

IowaDavid ,

Love this show!

Definitely recommend. My go to for staying up to date on the cannabis world

The Machine Pun ,

Seriously this show rocks!

Love this show! Had no idea how interesting this stuff could be!

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