Grassroots Marketing Cannabis Radio

The cannabis industry has seen tremendous growth and innovation over the past decade, with a plethora of products hitting the market to cater to consumers' diverse needs. However, one area that hasn't seen as much innovation as others is the edibles sector—that is, until now. A recent episode of Grassroots Marketing on CannabisRadio.com has given us insights into a new player in the space: cannabis-infused baking kits from Clebby's. In a conversation at the sunny Benzinga cannabis capital conference in Hollywood, Florida, Sabrina Clebnik, CEO and founder of Clebby's, discussed her company's unique offering that stands to change the game.


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In a revealing discussion between Grassroots Marketing and Marc Rodriguez from Greenleaf Payroll and Business Solutions, we unearth key insights into how businesses within the sector can optimize their operations. The cannabis industry is rapidly transforming, and with that transformation comes a need for specialized business services that cater to its distinctive challenges. Greenleaf Payroll and Business Solutions recognizes that mainstream service bureaus often fall short in addressing industry-specific needs. As Marc Rodriguez states, "...dedicated to the cannabis industry... the nuances matter." Traditional payroll systems like Paychex and ADP may not suffice for an industry that, until recently, grappled with fundamental issues like basic banking access.


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Kevin Hart, founder and CEO of Green Check Verified, discusses the challenges and solutions in providing financial services to the cannabis industry. He highlights the exclusive partnership with Brinks for cash logistics and the importance of legitimizing the industry. Access to capital remains a key concern for the cannabis industry, but Hart sees a rationalization and better visibility into operations. With Green Check Verified, cannabis businesses can access a wide range of financial services at fair rates. This episode provides valuable insights into the evolving landscape of cannabis finance.


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The cannabis industry is witnessing a remarkable era of innovation, particularly in the realm of post-harvest technology. Daron Babin of CannabisRadio.com sat down with Lance Lambert from Grove Bags at the Benzinga Cannabis Conference in South Florida, unraveling how the latest advancements are revolutionizing cannabis storage and curing. Tapping into the wealth of knowledge shared during this insightful dialogue, this episode delves deep into the groundbreaking solutions that promise to elevate the industry’s standards for preserving the integrity of cannabis products. The conventional process of cannabis curing is painstaking, often filled with anxieties for growers eager to see the fruits of their labor. Lance Lambert from Grove Bags introduces us to TerpLoc technology, a paradigm shift in cannabis storage that extends beyond traditional methods such as jar burping. As Lance puts it, this is about letting "the innovation take the wheel," freeing growers from the old burdens and uncertainties.


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Aaron Nosbisch, co-founder of BREZ, discusses the success of his company's microdose cannabis and mushroom beverage. In just eleven months, BREZ has generated $5 million in revenue and is on track to reach $20 million by 2024. The beverage, which contains THC and nano-emulsified lion's mane mushrooms, provides a fast-acting and enjoyable experience. BREZ primarily sells directly to consumers online, offering a dose-controlled and stackable product. With the changing conversation around hemp, BREZ is poised to make a significant impact in the cannabis industry.


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The Benzinga Cannabis Capital Conference, renowned for its networking-centered approach, provided a hotbed for industry leaders to converge, with an intent focus on striking deals and fostering relationships. This conference stands as a testament to the evolved professionalism within the cannabis industry. The spirited engagement at this event shows an ecosystem brimming with entrepreneurs and businesses eager to make impactful moves. Mike Mejer of Green Lane Communications shed some light on the atmosphere of the cannabis business landscape at the Benzinga Cannabis Capital Conference in sunny South Florida. Their conversation gives us an outline of the vitality and the focused intent that industry players have on networking, branding, and shaping the future of cannabis commerce.


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