Gray Construction with Melissa Geertz

Melissa Geertz, Senior VP of Marketing at Gray, joins us in this episode of The Brand Herald podcast. Melissa shares her journey in marketing, her insights into Gray's evolution as a family-owned business, and how relationships and core values have shaped the company's success.

Melissa and Landon discuss the importance of branding beyond logos, touching on the challenges of managing marketing for a large organization. She highlights how internal collaboration and external expertise play a huge part in the brand’s development and event management. Melissa also emphasizes the role of high-quality merch in building brand identity, enhancing employee connections, and creating impactful trade show experiences.

Lastly, Melissa explains Gray’s commitment to authenticity in branding, the role of company culture in brand perception, and the value of staying flexible in today’s market. Melissa shares actionable advice for creating meaningful brand experiences, rebranding to better reflect core values, and how to leverage competitive research.

Whether you’re exploring rebranding, navigating marketing challenges, or looking to elevate your brand experience through promotional items, this episode is a must-listen. Enjoy!

Chapters

00:00 Introduction to Branding and Relationships
02:21 Melissa Geertz: A Journey in Marketing
07:19 Understanding Gray: A Family-Owned Business
10:34 The Value Gray Adds to Customers
12:24 Core Values and Company Culture
16:30 The Gray Brand: More Than Just a Logo
23:30 Managing Marketing in a Large Organization
25:41 Leveraging External Expertise for Brand Development
30:02 The Importance of Internal Collaboration in Event Management
30:29 The Role of Merchandise in Brand Identity
40:56 Creating Impactful Merchandise for Trade Shows
45:30 Authenticity in Branding and Rebranding Strategies

Links:
Goodson Clothing & Supply Co
Gray Construction
Melissa Geertz