Green-ish

Kate Yarbrough & Ari Luterman

Hosted by college best friends Kate & Ariana, Green-ish explores the intersection of wellness, business, and modern ambition through thoughtful conversations with founders, investors, creatives, and industry leaders. Together, they go beyond the résumé and the highlight reel to uncover the stories, pivots, rituals, and mindsets behind meaningful lives and careers. Drawing on backgrounds spanning integrative nutrition, venture capital, startups, private equity, and entrepreneurship, Ariana and Kate bring curiosity to every conversation—asking the questions they wish someone had asked before th

  1. 2d ago

    Democratizing Angel Investing: Building PlayMoney with Cheryl Kellond

    #29. Angel investing has long felt like an exclusive club—reserved for venture capitalists, founders, or people writing six-figure checks. But what if backing the next generation of startups was far more accessible than most people realize? This week, Kate sits down with Cheryl Kellond, founder and CEO of PlayMoney, the platform making startup investing more approachable through curated deal flow, education, and technology. Before launching PlayMoney, Cheryl built and exited companies of her own, worked at Kickstarter and AngelList, and spent years on both sides of the fundraising table. As an angel investor in PlayMoney, Kate was especially excited to explore Cheryl's perspective on the future of startup investing, venture capital, and entrepreneurship. In this conversation, Cheryl shares why angel investing shouldn't be intimidating, how founders should think differently about fundraising, why not every company should raise venture capital, and how AI is changing both company building and investment decision-making. She also shares what she's learned from founding multiple companies, navigating failure, and helping thousands of first-time investors write their first startup checks. In this episode, we discuss: Cheryl's journey from founder to angel investor to CEO of PlayMoneyThe biggest misconceptions about angel investing and accredited investorsWhy writing your first startup check is more accessible than most people thinkHow PlayMoney is making startup investing easier through curated deal flow and educationWhy founders should think beyond traditional venture capitalThe concept of "founder-funding fit" and choosing the right capital for your businessLessons from building and exiting multiple startups across hardware, healthcare, and fintechWhat Cheryl looks for when evaluating early-stage founders and companiesHow AI is reshaping entrepreneurship, investing, and startup diligenceWhy building local startup ecosystems and local capital matters for innovationCheryl's perspective on wellness, balance, and designing a life alongside entrepreneurshipCheryl's Green-ish Goal for anyone looking to begin investing earlier in life

    Democratizing Angel Investing: Building PlayMoney with Cheryl Kellond

  2. Jul 7

    The Business of Beauty: From Luxury to Longevity with Lindy Firstenberg

    #28. Beauty and wellness are evolving faster than ever before—but what's actually driving the industry's next chapter? Is it innovation, community, science... or the consumer? This week, Kate sits down with Lindy Firstenberg, Co-Lead of the Beauty, Health & Wellness Practice at AlixPartners. From helping launch Louis Vuitton Fragrance to advising founders, retailers, investors, and global brands, Lindy has spent her career at the forefront of the industry's biggest shifts. Now, she's stepping into entrepreneurship herself, co-founding a science-backed scar repair company built around breakthrough biotechnology. In this conversation, Lindy shares her perspective on where beauty, health, and wellness are headed, why today's consumers are more informed than ever, and the lessons she's learned through building businesses, navigating serious illness, and redefining what it means to live well. In this episode, we discuss: Lindy's unconventional path from NASA to Louis Vuitton to AlixPartners The biggest shifts shaping the future of beauty, health, and wellness Why today's "Consumer PhD" is changing how brands must build trust The most common mistakes founders make when scaling consumer brands How retailers and brands should think differently about marketing, distribution, and community Why content, peer recommendations, and clienteling matter more than traditional influencer marketing The inspiration behind Lindy's new science-backed scar repair company What building a company alongside her husband has taught her about entrepreneurship and partnership How surviving a life-threatening illness reshaped her perspective on ambition, purpose, and risk The future of wellness, longevity, personalized health, and clinical validation in consumer products

    The Business of Beauty: From Luxury to Longevity with Lindy Firstenberg

  3. Jun 30

    Building a Career in the Art World with Caroline Yarbrough of Sotheby's

    #27. The art world can often feel intimidating and inaccessible, but what if collecting art was less about exclusivity and more about curiosity, storytelling, and developing your own eye? This week, Kate sits down with Caroline Yarbrough, a Contemporary Cataloguer at Sotheby's and former Division I athlete at Davidson College, to demystify the world of fine art. From building a career at one of the world's most iconic auction houses to helping collectors navigate an ever-evolving market, Caroline shares what it really takes to succeed in the art world, and how anyone can become a collector. In this episode, we discuss: How Caroline broke into the art world and built a career at Sotheby'sWhat really happens behind the scenes at a global auction houseWhether art should be viewed as an investment—and how collectors think about valueThe biggest misconceptions people have about buying and collecting artHow to develop your eye and personal taste, even if you're just starting outThe parallels between being a Division I athlete and succeeding in a high-performance careerThe differences between wellness culture in New York City and Los Angeles—and what each city gets rightEmerging trends among the next generation of collectorsCaroline's favorite museums, artists, and where she'd recommend aspiring collectors begin STAY UP-TO-DATE Tune in every week for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    Building a Career in the Art World with Caroline Yarbrough of Sotheby's

  4. 07/24/2023

    Stop Saying Sorry: A conversation every girl needs to hear on how to stop over-apologizing and start living

    #26. A sincere apology is necessary, but girls tend to overuse this phrase as a knee-jerk reaction. Ari & Kate talk about why we need to shift to a narrative of abundance—and release the need for validation, people-pleasing and FOMO. In this episode, we discuss: Ari and Kate’s experiences with the “sorry” dialogue The science behind our overuse of the phrase—and how to train your brain to stop taking on blame The language you can use to replace “sorry,” which also builds confidence “The confidence gap” and how this concept manifests in low performance in work and insecurity in relationships Our tangible tips for “mind priming” to move forward without self-minimization In our last episode of Season 2, we also recap our favorite + most surprising moments from the season! Follow @greenisshh to stay up to date on Season 3 launches and more special surprises…. RESOURCES Study on the Confidence Gap Study on Why Women Apologize More Than Men: gender differences in thresholds for perceiving offensive behavior How Women Can Stop Apologizing And Take Their Power Back STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    Stop Saying Sorry: A conversation every girl needs to hear on how to stop over-apologizing and start living

  5. 07/12/2023

    How to Cycle Sync & Balance Hormones for the Best Version of YOU with Alisa Vitti, Founder of FLOLiving

    #25. Do you know anyone that’s struggled with PCOS, PMS, infertility, endometriosis, missing/irregular periods? Ever feel like your vitality, personality, and productivity shift throughout the month? Ever wondered how to work WITH your hormones to unlock the best version of yourself? Alisa Vitti, known as “the hormone queen,” gives us the answers to tap into your best self. Alisa is a functional nutritionist, women's hormone expert, and best-selling author of WomanCode. She is a pioneer in the fem tech industry and founded FLOliving, the first virtual health center that supports women's hormonal and reproductive health. In this episode, we discuss: Her experience creating and trademarking the method “Cycle Syncing,” which revolutionized millions of women’s lives The societal toxic & medical industry misconceptions around periods & why we need to clean up the narrative The harsh truth about birth control and a solution for a better alternative The different stages of each cycle and how to optimize each cycle to thrive Why women have been ignored in the health history book (you’ll never expect the true reason) Hormones 101 & how to know if they’re out of balance Why getting your period is crucial for your heart, brain, and bones—and how taking synthetic birth control stops this ovulation. What the American College of Obstetricians and Gynecologists (ACOG) declared as your “fifth vital sign.” Trust us, this one will change everything for you! STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    How to Cycle Sync & Balance Hormones for the Best Version of YOU with Alisa Vitti, Founder of FLOLiving

  6. 06/28/2023

    Finding Balance: Meditation for Presence and Progress

    #24. We’re back with Chris Jackson, a certified yoga instructor, to bring you 15 minutes of mindfulness for your brightest you. Sit back, find stillness, and breathe deeply. Whether you’re a seasoned meditator in need of an energy boost or a first-timer that just can’t seem to focus — this is your guide to reset & renew! STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    Finding Balance: Meditation for Presence and Progress

  7. 06/14/2023

    How to Heal Holistically and Understanding Eastern vs. Western Medicine with Michelle Larivee, Founder of WTHN

    #23. Have you ever wondered what it’s like to be the entrepreneur creating the most Instagrammable NYC acupuncture studio with products popping up everywhere— from a viral post to the glossy pages of VOGUE? Blend an ancient solution with a modern appeal? Create radical transformation using the body’s natural healing capabilities— that stem from WTHN? Michelle Larivee is the Co-Founder and CEO of WTHN, the first omni-channel brand for holistic healing rooted in Traditional Chinese Medicine. Michelle’s experience with chronic pain coupled with her personal health transformation through Chinese Medicine, along with her life-long passion to help others lead healthier lives, inspired her to create WTHN. In this episode we discuss: How to understand acupuncture, how meridians become unbalanced, and the difference between eastern versus western medicine Why she believes U.S. medicinal culture to be “sick care,” where we profit off of being unwell. Why other cultures pay their wellness practitioner to keep them healthy— the minute that they get sick, they stop paying. The story of her ski accident that led to a life-changing acupuncture experience Her past experience in investment banking, consulting and getting her MBA— & the transition to entrepreneurship Ari & Kate’s first experience with acupuncture & the story of our WTHN experience The difference between acupuncture needles and those for drawing blood (& why you shouldn’t be scared!) How to hack your brain to take positive action through positive feedback loops (and it’s not what you’d expect) The key to not JUST have an idea— but how to take the steps to bring it to life How to prepare for your first acupuncture appointment The career path she believes is the best to prepare you for entrepreneurship The wellness neighborhood epicenter of NYC — & our favorites spots you can’t miss! How she sees empathy as the key to brand success, particularly in the wellness hospitality business Why she believes you should NOT set a daily intention— & what you should do instead STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    How to Heal Holistically and Understanding Eastern vs. Western Medicine with Michelle Larivee, Founder of WTHN

  8. 05/30/2023

    The Secret to Your Dream Career(s) and The Power of Adaptability with Jaclyn Johnson, Founder of Create & Cultivate and New Money Ventures

    #22. Have you ever wondered what it’s like to start the ultimate girl boss conference—with inspiring speakers including Jessica Alba and Lauren Conrad? Successfully exit two companies? Start a venture fund that invests solely in female and underrepresented founders? Jaclyn Johnson launched and sold her first business, No Subject, before the age of 28. She was an investor in female-owned startup, Away, before launching her second multi million-dollar company, Create & Cultivate. In 2018, she published her book WorkParty, filled with advice for female entrepreneurs looking to ‘Create & Cultivate’ thriving companies and careers. She recently launched MAIE Wines, the first single-serve wine bottle, as well as her venture fund, New Money Ventures. In this episode, we discuss: The job she found on Craig’s List, which changed her life forever Her experience breaking up with her business partner & advice for women going through the same difficulty The reason she thought she’d never be an entrepreneur & how being laid-off from her job represented a positive turning point, in retrospect The power of embodying a multi-hyphenate The keys to raising money for your business What she looks for when investing in female founders through her venture capital fund, New Money Ventures What you need to know about investing & how to know which type of capital is best for you Why your network is your net worth & how to maximize your connections Why you should “be in the business of over-delivering” and why ‘balance’ is actually a process of figuring out your personal bandwidth Her success as a best-selling author and podcast host Why pivoting in your 20s is actually the key to finding your mission STAY UP-TO-DATE Follow us on ⁠Instagram⁠. Sign up for our ⁠newsletter⁠. Check out our ⁠Green-ish Edit⁠ for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at ⁠contact@agreenishlife.com⁠.

    The Secret to Your Dream Career(s) and The Power of Adaptability with Jaclyn Johnson, Founder of Create & Cultivate and New Money Ventures
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Ratings & Reviews

4.8
out of 5
12 Ratings

About

Hosted by college best friends Kate & Ariana, Green-ish explores the intersection of wellness, business, and modern ambition through thoughtful conversations with founders, investors, creatives, and industry leaders. Together, they go beyond the résumé and the highlight reel to uncover the stories, pivots, rituals, and mindsets behind meaningful lives and careers. Drawing on backgrounds spanning integrative nutrition, venture capital, startups, private equity, and entrepreneurship, Ariana and Kate bring curiosity to every conversation—asking the questions they wish someone had asked before th

Information

  • Creator
    Kate Yarbrough & Ari Luterman
  • Years Active
    2022 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Kate Yarbrough & Ari Luterman
  • Show Website
    Green-ish