Green-ish

Kate Yarbrough & Ari Luterman

Hosted by college best friends Kate & Ariana, Green-ish explores the intersection of wellness, business, and modern ambition through thoughtful conversations with founders, investors, creatives, and industry leaders. Together, they go beyond the résumé and the highlight reel to uncover the stories, pivots, rituals, and mindsets behind meaningful lives and careers. Drawing on backgrounds spanning integrative nutrition, venture capital, startups, private equity, and entrepreneurship, Ariana and Kate bring curiosity to every conversation—asking the questions they wish someone had asked before th

  1. 5d ago

    Reimagining Fertility: Building Cofertility with Lauren Makler

    #31. Fertility is one of the most consequential parts of women’s health, yet for many women, it remains confusing, expensive, and difficult to plan around. What would it look like to give women greater clarity, choice, and freedom before they are ready to start a family? This week, Kate Yarbrough sits down with Lauren Makler, co-founder and CEO of Cofertility, the platform helping women freeze and store their eggs for free when they donate half to intended parents who need an egg donor. Before launching Cofertility, Lauren spent nearly a decade at Uber, where she founded Uber Health and helped build the business to serve more than 10 million patients. Her own experience facing a rare abdominal disease, and the possibility of losing her ovaries, ultimately shaped Cofertility’s mission. In this conversation, Lauren shares why the traditional egg donation model needed to be reimagined, how egg freezing can give women greater agency over their relationships and careers, and why fertility education should begin long before someone is ready to have a baby. She also reflects on building Uber Health from within a larger organization, staying relentless in the face of rejection, finding the right co-founder, and how motherhood has changed her approach to ambition, wellness, and risk. In this episode, we discuss: Lauren’s personal fertility journey and the experience that inspired CofertilityHow Cofertility is making egg freezing more accessible through egg sharingWhy the traditional egg donation model needed to be reimaginedThe biggest misconceptions surrounding fertility and egg freezingThe concept of “fertility longevity” and planning from a place of abundanceBuilding Uber Health from an internal pitch into a $100 million business in 18 monthsHow to introduce a new idea within a larger organizationNavigating naysayers, rejection, and the mindset of “just you wait”Finding the right co-founder and evolving responsibilities over timeHow Los Angeles has shaped Cofertility’s growth and communityThe ways motherhood changed Lauren’s relationship with ambition and riskIn this episode, we discuss:

    Reimagining Fertility: Building Cofertility with Lauren Makler

  2. Aug 3

    Science, Skepticism, and the Future of Supplements with Katerina Schneider, Ritual

    #30. When Katerina Schneider became pregnant with her first daughter, she began questioning something millions of people take for granted: How do we know what is actually inside the supplements we take every day—and whether they are safe and effective? This week, Kate sits down with Katerina, founder and CEO of Ritual, the science-backed wellness brand known for its traceable ingredients, clinical research, and commitment to transparency. She shares how she built Ritual despite investors dismissing women’s health as niche. In this conversation, Katerina discusses building Ritual for the “healthy skeptic,” expanding from direct-to-consumer into retail, investing in women-centered clinical research, and advocating for stronger supplement regulations. She also reflects on leading the company through different stages of growth, learning to make herself irrelevant as a CEO, and what is next for Ritual and the future of women’s health. In this episode, we discuss: How Katerina’s first pregnancy inspired Ritual Building Ritual despite women’s health being dismissed as “niche” Creating a supplement brand for the “healthy skeptic” Expanding Ritual from direct-to-consumer into major retailers Why Ritual’s first hire was a scientist The lack of women-centered clinical research Advocating for greater transparency and supplement regulation Leading Ritual through growth, profitability, and scale Why changing your routines can change your results Katerina’s advice to “make yourself irrelevant”

    Science, Skepticism, and the Future of Supplements with Katerina Schneider, Ritual

  3. Jul 18

    Democratizing Angel Investing: Building PlayMoney with Cheryl Kellond

    #29. Angel investing has long felt like an exclusive club—reserved for venture capitalists, founders, or people writing six-figure checks. But what if backing the next generation of startups was far more accessible than most people realize? This week, Kate sits down with Cheryl Kellond, founder and CEO of PlayMoney, the platform making startup investing more approachable through curated deal flow, education, and technology. Before launching PlayMoney, Cheryl built and exited companies of her own, worked at Kickstarter and AngelList, and spent years on both sides of the fundraising table. As an angel investor in PlayMoney, Kate was especially excited to explore Cheryl's perspective on the future of startup investing, venture capital, and entrepreneurship. In this conversation, Cheryl shares why angel investing shouldn't be intimidating, how founders should think differently about fundraising, why not every company should raise venture capital, and how AI is changing both company building and investment decision-making. She also shares what she's learned from founding multiple companies, navigating failure, and helping thousands of first-time investors write their first startup checks. In this episode, we discuss: Cheryl's journey from founder to angel investor to CEO of PlayMoneyThe biggest misconceptions about angel investing and accredited investorsWhy writing your first startup check is more accessible than most people thinkHow PlayMoney is making startup investing easier through curated deal flow and educationWhy founders should think beyond traditional venture capitalThe concept of "founder-funding fit" and choosing the right capital for your businessLessons from building and exiting multiple startups across hardware, healthcare, and fintechWhat Cheryl looks for when evaluating early-stage founders and companiesHow AI is reshaping entrepreneurship, investing, and startup diligenceWhy building local startup ecosystems and local capital matters for innovationCheryl's perspective on wellness, balance, and designing a life alongside entrepreneurshipCheryl's Green-ish Goal for anyone looking to begin investing earlier in life

    Democratizing Angel Investing: Building PlayMoney with Cheryl Kellond

  4. Jul 7

    The Business of Beauty: From Luxury to Longevity with Lindy Firstenberg

    #28. Beauty and wellness are evolving faster than ever before—but what's actually driving the industry's next chapter? Is it innovation, community, science... or the consumer? This week, Kate sits down with Lindy Firstenberg, Co-Lead of the Beauty, Health & Wellness Practice at AlixPartners. From helping launch Louis Vuitton Fragrance to advising founders, retailers, investors, and global brands, Lindy has spent her career at the forefront of the industry's biggest shifts. Now, she's stepping into entrepreneurship herself, co-founding a science-backed scar repair company built around breakthrough biotechnology. In this conversation, Lindy shares her perspective on where beauty, health, and wellness are headed, why today's consumers are more informed than ever, and the lessons she's learned through building businesses, navigating serious illness, and redefining what it means to live well. In this episode, we discuss: Lindy's unconventional path from NASA to Louis Vuitton to AlixPartners The biggest shifts shaping the future of beauty, health, and wellness Why today's "Consumer PhD" is changing how brands must build trust The most common mistakes founders make when scaling consumer brands How retailers and brands should think differently about marketing, distribution, and community Why content, peer recommendations, and clienteling matter more than traditional influencer marketing The inspiration behind Lindy's new science-backed scar repair company What building a company alongside her husband has taught her about entrepreneurship and partnership How surviving a life-threatening illness reshaped her perspective on ambition, purpose, and risk The future of wellness, longevity, personalized health, and clinical validation in consumer products

    The Business of Beauty: From Luxury to Longevity with Lindy Firstenberg

  5. Jun 30

    Building a Career in the Art World with Caroline Yarbrough of Sotheby's

    #27. The art world can often feel intimidating and inaccessible, but what if collecting art was less about exclusivity and more about curiosity, storytelling, and developing your own eye? This week, Kate sits down with Caroline Yarbrough, a Contemporary Cataloguer at Sotheby's and former Division I athlete at Davidson College, to demystify the world of fine art. From building a career at one of the world's most iconic auction houses to helping collectors navigate an ever-evolving market, Caroline shares what it really takes to succeed in the art world, and how anyone can become a collector. In this episode, we discuss: How Caroline broke into the art world and built a career at Sotheby'sWhat really happens behind the scenes at a global auction houseWhether art should be viewed as an investment—and how collectors think about valueThe biggest misconceptions people have about buying and collecting artHow to develop your eye and personal taste, even if you're just starting outThe parallels between being a Division I athlete and succeeding in a high-performance careerThe differences between wellness culture in New York City and Los Angeles—and what each city gets rightEmerging trends among the next generation of collectorsCaroline's favorite museums, artists, and where she'd recommend aspiring collectors begin STAY UP-TO-DATE Tune in every week for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    Building a Career in the Art World with Caroline Yarbrough of Sotheby's

  6. 07/24/2023

    Stop Saying Sorry: A conversation every girl needs to hear on how to stop over-apologizing and start living

    #26. A sincere apology is necessary, but girls tend to overuse this phrase as a knee-jerk reaction. Ari & Kate talk about why we need to shift to a narrative of abundance—and release the need for validation, people-pleasing and FOMO. In this episode, we discuss: Ari and Kate’s experiences with the “sorry” dialogue The science behind our overuse of the phrase—and how to train your brain to stop taking on blame The language you can use to replace “sorry,” which also builds confidence “The confidence gap” and how this concept manifests in low performance in work and insecurity in relationships Our tangible tips for “mind priming” to move forward without self-minimization In our last episode of Season 2, we also recap our favorite + most surprising moments from the season! Follow @greenisshh to stay up to date on Season 3 launches and more special surprises…. RESOURCES Study on the Confidence Gap Study on Why Women Apologize More Than Men: gender differences in thresholds for perceiving offensive behavior How Women Can Stop Apologizing And Take Their Power Back STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    Stop Saying Sorry: A conversation every girl needs to hear on how to stop over-apologizing and start living

  7. 07/12/2023

    How to Cycle Sync & Balance Hormones for the Best Version of YOU with Alisa Vitti, Founder of FLOLiving

    #25. Do you know anyone that’s struggled with PCOS, PMS, infertility, endometriosis, missing/irregular periods? Ever feel like your vitality, personality, and productivity shift throughout the month? Ever wondered how to work WITH your hormones to unlock the best version of yourself? Alisa Vitti, known as “the hormone queen,” gives us the answers to tap into your best self. Alisa is a functional nutritionist, women's hormone expert, and best-selling author of WomanCode. She is a pioneer in the fem tech industry and founded FLOliving, the first virtual health center that supports women's hormonal and reproductive health. In this episode, we discuss: Her experience creating and trademarking the method “Cycle Syncing,” which revolutionized millions of women’s lives The societal toxic & medical industry misconceptions around periods & why we need to clean up the narrative The harsh truth about birth control and a solution for a better alternative The different stages of each cycle and how to optimize each cycle to thrive Why women have been ignored in the health history book (you’ll never expect the true reason) Hormones 101 & how to know if they’re out of balance Why getting your period is crucial for your heart, brain, and bones—and how taking synthetic birth control stops this ovulation. What the American College of Obstetricians and Gynecologists (ACOG) declared as your “fifth vital sign.” Trust us, this one will change everything for you! STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    How to Cycle Sync & Balance Hormones for the Best Version of YOU with Alisa Vitti, Founder of FLOLiving

  8. 06/28/2023

    Finding Balance: Meditation for Presence and Progress

    #24. We’re back with Chris Jackson, a certified yoga instructor, to bring you 15 minutes of mindfulness for your brightest you. Sit back, find stillness, and breathe deeply. Whether you’re a seasoned meditator in need of an energy boost or a first-timer that just can’t seem to focus — this is your guide to reset & renew! STAY UP-TO-DATE Follow us on Instagram. Sign up for our newsletter. Check out our Green-ish Edit for a curation of the products we love most! Tune in every other Wednesday at 7am PT / 10am ET for your dose of greens. Let's chat! Email us at contact@agreenishlife.com.

    Finding Balance: Meditation for Presence and Progress
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Ratings & Reviews

4.8
out of 5
12 Ratings

About

Hosted by college best friends Kate & Ariana, Green-ish explores the intersection of wellness, business, and modern ambition through thoughtful conversations with founders, investors, creatives, and industry leaders. Together, they go beyond the résumé and the highlight reel to uncover the stories, pivots, rituals, and mindsets behind meaningful lives and careers. Drawing on backgrounds spanning integrative nutrition, venture capital, startups, private equity, and entrepreneurship, Ariana and Kate bring curiosity to every conversation—asking the questions they wish someone had asked before th

Information

  • Creator
    Kate Yarbrough & Ari Luterman
  • Years Active
    2022 - 2026
  • Episodes
    31
  • Rating
    Explicit
  • Copyright
    © Kate Yarbrough & Ari Luterman
  • Show Website
    Green-ish