The Foodscaper Podcast

The Foodscaper
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The Foodscaper Podcast

I'm on a mission to grow more edible landscaping professionals. Join me, Matt Lebon, as I talk with some of my professional foodscaping heroes and explore the growing professional field of foodscaping. Explore the dream job of designing, installing and maintaining ecological edible landscapes for clients. I started this work with my company Custom Foodscaping and I mentor and educate others at thefoodsaper.com. Join us for practical and uplifting conversations about how to embark on a career in foodscaping, sharpen your skills as practitioner, and create gorgeous edible gardens for clients.

  1. From Stay-at-Home Mom to Pro Foodscaper: Melissa Wilsford's Journey to Success

    -7 H

    From Stay-at-Home Mom to Pro Foodscaper: Melissa Wilsford's Journey to Success

    In this episode of The Foodscaper Podcast, host Matt Lebon sits down with Melissa Wilsford from Rustic Hills Garden Company to explore her inspiring journey from stay-at-home mom to thriving foodscaping business owner. Melissa opens up about the evolution of her business, sharing candid insights into the challenges of juggling family responsibilities and entrepreneurship. She also emphasizes the importance of continuous learning and professional development. Key moments include Melissa's reflections on reshaping her relationship with money, practical tips for delegating tasks, and strategies for maintaining profitability. Her story showcases the power of starting small, making the most of available resources, and pursuing a passion for foodscaping. This episode, sponsored by Epic Gardening and Stark Brothers Nursery, is packed with valuable advice for anyone looking to turn their love for gardening into a successful career. Episode Breakdown: 00:00 Welcome to the Foodscaper Podcast 01:15 Introduction to Rustic Hills Garden Company 02:02 The Evolution of a Foodscaping Business 04:44 Balancing Work and Family Life 06:11 From Passion to Profession 10:15 The Importance of Edible Landscaping 16:42 Learning and Growing in the Industry 26:22 Starting with What You Have 27:47 Overcoming Self-Doubt in Business 28:11 Finding Your Niche Market 29:26 Starting Small and Staying Profitable 32:39 Balancing Family and Business 35:22 Money Mindset and Financial Growth 40:54 Practical Tips for Profit Margins 44:03 Hiring and Team Management 48:11 Embracing Challenges and Growth 57:03 Future Aspirations and Work-Life Balance 59:01 Closing Thoughts and Gratitude Rustic Hills Garden Co

    1 h 1 min
  2. Farming Meets Landscaping: Colin McCrate on Building and Redefining Seattle Urban Farm Co.

    9 NOV.

    Farming Meets Landscaping: Colin McCrate on Building and Redefining Seattle Urban Farm Co.

    Special thanks to Epic Gardening for sponsoring this episode! In this episode of the Foodscaper Podcast, host Matt Lebon engages in a captivating conversation with Colin McCrate, founder and lead farmer of Seattle Urban Farm Company. Colin shares the inspiring story behind the company's origins, starting with a single truck and low-budget gardening methods, and scaling up to become a leading name in the urban farming landscape. Throughout the discussion, Colin reflects on the evolution of Seattle Urban Farm Co., from gaining media attention and managing large projects to refining their services and focusing on maintenance. Listeners will gain valuable insights into the significance of local food, sustainable gardening practices, and developing pricing strategies that work for diverse client needs. Colin also opens up about balancing the demands of running a business with personal well-being, leveraging educational resources for growth, and marketing strategies that have helped build a trusted brand. The episode dives into topics like learning from mistakes, setting boundaries, and the potential for partnerships between foodscapers and seed companies. As a special highlight, Colin shares details on innovative tools and products, including a unique garden trellis that’s making waves. Tune in for an engaging look at the continuous evolution of urban farming, the lifestyle benefits of foodscaping, and the exciting opportunities ahead. Episode Breakdown: 00:00 – Welcome to the Foodscaper Podcast 00:49 – Introducing Colin McCrate and Seattle Urban Farm Company 02:56 – The Origin Story of Seattle Urban Farm Company 04:00 – Early Challenges and Initial Success 06:31 – Scaling Up: From Simple Gardens to Full Landscapes 12:13 – The Importance of Design and Consultation 16:41 – Educational Background and Inspirations 22:03 – The Evolution of Services and Scaling Back 32:37 – Balancing Urban Farming and Lifestyle 33:30 – Opportunities in Foodscaping 34:38 – Pricing Models for Maintenance and Coaching 35:07 – Data-Driven Maintenance Strategies 37:47 – Learning from Mistakes and Setting Boundaries 40:50 – Marketing and Building Credibility 47:06 – Developing Garden Tools and Products 50:53 – Self-Care and Work-Life Balance 53:14 – Favorite Plants and Seed Companies 56:15 – Conclusion and Final Thoughts Join us for this insightful episode as Colin McCrate shares the journey of building and redefining Seattle Urban Farm Company, offering practical tips and inspiring stories for aspiring foodscapers and seasoned professionals alike. Seattle Urban Farm Company, Garden Trellises, Services Near Me Thanks to Epic Gardening for sponsoring this episode! https://www.epicgardening.com/

    58 min
  3. Cedar, Cement, and Apples; Hatchet and Seed pt. 2

    07/09/2023

    Cedar, Cement, and Apples; Hatchet and Seed pt. 2

    The second half of our interview with Solara of Hatchet and Seed.

    41 min
  4. Hatchet & Seed: A Love Story ep. 1

    24/08/2023

    Hatchet & Seed: A Love Story ep. 1

    Matt and Solara from Hatchet & Seed get back to basics and discuss the origin story of the now-veteran foodscaping company from Victoria, BC.

    45 min
  5. Greening Jobs and Greening Cities with Chris Grallert of Green City Growers

    26/05/2023

    Greening Jobs and Greening Cities with Chris Grallert of Green City Growers

    Part 2 of our conversation with Chris Grallert; creating foodscaping jobs, ESOPS, and building good gardens.

    29 min
  6. Moving Towards a More Inclusive Food System with Chris Grallert of Green City Growers

    12/05/2023

    Moving Towards a More Inclusive Food System with Chris Grallert of Green City Growers

    Matt and Chris look under the hood of Green City Growers' large operation in the Boston area.

    47 min
  7. Building Trust, Building a Business, Building a Culture; Brandy Hall Part 2.

    27/04/2023

    Building Trust, Building a Business, Building a Culture; Brandy Hall Part 2.

    Matt and Brandy talk about some big projects, the small steps to get there, and working with great people at the end of the day.

    31 min
  8. The many Shades of Foodscaping; with Brandy Hall of Shades of Green Permaculture

    13/04/2023

    The many Shades of Foodscaping; with Brandy Hall of Shades of Green Permaculture

    Matt and Brandy chat about origin stories, permaculture, and resilience in the face of a warming climate.

    47 min
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À propos

I'm on a mission to grow more edible landscaping professionals. Join me, Matt Lebon, as I talk with some of my professional foodscaping heroes and explore the growing professional field of foodscaping. Explore the dream job of designing, installing and maintaining ecological edible landscapes for clients. I started this work with my company Custom Foodscaping and I mentor and educate others at thefoodsaper.com. Join us for practical and uplifting conversations about how to embark on a career in foodscaping, sharpen your skills as practitioner, and create gorgeous edible gardens for clients.

Informations

  • Création
    The Foodscaper
  • Années d’activité
    2022 - 2024
  • Épisodes
    17
  • Classification
    Tous publics
  • Copyright
    © The Foodscaper
  • Site web de l’émission
    The Foodscaper Podcast

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