Greenwashing 3 - Emma Schuster Building Resilience: A FinBiz2030 Podcast

Greenwashing is the practice by companies of making misleading or unsubstantiated claims about products or activities in order to appear more environmentally friendly than they really are. Greenwashing is reputationally dangerous and is unethical. It also presents multiple long-term risks to businesses and society. It weakens the efforts of those businesses actually working to improve their impact and create a better world. It misleads consumers looking to buy genuinely environmentally f...