Grey’s 2024 Super Bowl Trends Report

This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! 

The 5 Things: 

1. Brands tapping into scarcity. 
2. Two celebrities are better than one! 
3. Brands and Fever Dreams.
4. Mascots Never Die! 
5. The Taylor Swift of it all!

Hosts: Joey Scarillo, Mijal Buchsbaum

Sources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator

Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana

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