51 episodes

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.

My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically.

That's what I mean by grounded content.

I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks.

In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet.

Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

Grounded Content - content strategy, marketing, and content creation Marion Abrams

    • Business
    • 5.0 • 20 Ratings

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.

My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically.

That's what I mean by grounded content.

I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks.

In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet.

Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

    How to Land Compelling Guests for Your Show with Reena Friedman Watts

    How to Land Compelling Guests for Your Show with Reena Friedman Watts

    How to Land Compelling Guests for Your Show with Reena Friedman Watts
    How do you find hard to find guests and book them? When should you think twice about sharing a great story? How did they get those Jerry Springer guests?
     Reena Friedman Watts worked on controversial and exciting TV shows, including Jerry Springer and Court TV.  She has great insights into booking guests. She is the host of the Better Call Daddy podcast, and her company is Megawatt Productions.
    When looking for guests, Reena advises starting conversations around what you're interested in. This way, the right people will gravitate towards you. 
    How to find and land celebrity and non-celebrity guests for your show. How to effectively use social media platforms to connect with guests. How to make decisions about what stories to pursue and how to handle sensitive information. LINKS:
    Reena's Podcast BetterCallDaddy.com
    Find Reena on Linkedin Linkedin.com/in/reenafriedmanwatts
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Hosted and produced by Marion Abrams
    Thank you to Stephanie Fuccio for editing on this episode
     

    • 33 min
    Big Ideas from Podcast Movement 2022

    Big Ideas from Podcast Movement 2022

    How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those.  In this episode advice from 8 content pros for you:
    Guests on this episode:
    Jared Easley co-founder Podcast Movement shares advice for effective networking and growth https://podcastmovement.com/  
    Jay Wujun Yow "The Engineer” Producer for The James Altucher Show with remote recording tips https://notepd.com/profile/jay_yow07  
    Spencer Carpenter Podcast Booking Agent on how to get more guest appearances https://www.outlieraudio.com  
    Nate Hambrick from Self Publishing School on writing your first book (his book https://www.crushyourkryptonite.com )  
    Mark Deal co-creator of Podcast Editor Academy tells podcasters what their editor wishes they knew   
    Kelsey Johnson from AWeber on email list building (her Twitter https://twitter.com/kelseycolorado)  
    Pat Cheung CEO (Chief Engagement Officer) of PodInbox with tips for audience engagement https://podinbox.com  
    Christina and Frank Sasso Founders of New Pod City on growing your podcast  NewPodCity.com  
    And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. 
    Here's the podinbox link I mentioned https://podinbox.com/grounded
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
     
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Hosted and produced by Marion Abrams
    Edited by Linah Macharia
     

    • 32 min
    Should Interviews Use Video? / and excerpt from podcastingcontent.com

    Should Interviews Use Video? / and excerpt from podcastingcontent.com

    What makes me crazy about podcast coaches?
    Should you use video when you record interviews?
    Should you publish the video?
     
    Today I share an excerpt from the weekly experiment in live content www.podcastingcontent.com I'm cohosting with Puala Jenkins.
     
     

    • 18 min
    The Value of Live Video with Chris Stone

    The Value of Live Video with Chris Stone

    How do you think about your content? 
    What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other.
    You may know Chris Stone through his show with Jim Fuhs called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that, how he and Jim are using Amazon live as a platform for Dealcasters and how they became profitable in about a year. 
    But we talk even more about the human side. What does it mean to be a content creator? What does it mean to be on a journey of continuous improvement? 
    One of the things we realized is that creating your own content is like the best sports video analysis. It's a fast track to self development, if you let it be. 
    "if you want to get better, you got you've got to do it. You've just got to do it. You've got to watch yourself. You've got to listen to yourself.  And don't beat yourself up for it."
    More about Chris
    http://ChrisStone.Contact
     
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
     
    Hosted and produced by Marion Abrams
    Edited By Kris Zarnoch

    • 35 min
    Big Ideas from Podfest 2022

    Big Ideas from Podfest 2022

    I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts,  live streaming experts, Podcast Network experts, and storytelling experts. 
    Guests on this episode:
    Roberto Blake - Creator, YouTube educator, Founder "Awesome Creator Academy" author "Create Something Awesome" Glenn Hebert  (Glenn the Geek) - host of one of the longest running daily podcasts in the world and owner of Horse Radio Network Tom Schwab - Interview Valet Founder and author of "PODCAST GUEST PROFITS" David Allen Moss -Chief Creative Officer at Evergreen Podcasts Darien Southerland - CEO BG Ad Group Edward Panas - Co-host / Producer Selling Sarasota  
    And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. The format of this episode is kind of a creative experiment for me. I was having fun with it. And I want to know if it works for you. 
     
    LINKS
    Roberto’s Book https://amzn.to/3xd0XvM
    Roberto’s  podcast “Create SOmething Awesome Today” https://podfollow.com/1006743050
    Horse Radio Network https://podfollow.com/384081509
    Interview Vallet https://interviewvalet.com/
    Evergreen Podcasts https://evergreenpodcasts.com/
    BG Adgroup http://bgadgroup.com/
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
     
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Hosted and produced by Marion Abrams

    • 26 min
    Viral posts, Elon Musk, and Fake Tweets with guest Jon Oustaev

    Viral posts, Elon Musk, and Fake Tweets with guest Jon Oustaev

    Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand.    Jon Oustaev shares his insights about 
    Finding success on Instagram Reels Growing on tick tock  Why the first three seconds matter and what to do with them The four E's, what they are, and why they matter.  We also talk about a post that went viral. It was based on a fake Elon Musk tweet meme. A post I made about that viral tweet on LinkedIn the other day spurred some really interesting conversation that got me thinking about where the lines are between fake tweets, jokes, memes, misinformation, and fake news. It's something important to think about and to be talking about. Here are the links if you want to chime in or just read along:
    My ORIGINAL POST: https://www.linkedin.com/posts/madmotion_elonmusktwitter-viralpost-groundedcontent-activity-6927669471675338753-KnSF?
     
    THE RESPONSE: 
    https://www.linkedin.com/posts/madmotion_yesterday-i-shared-about-a-successful-viral-activity-6928003003798982656-RlD4?
     
    More about Jon
    Augmen Media https://augmenmedia.com/
    Augmen Media on Instagram https://www.instagram.com/augmenmedia/
    Augmen Media TikTok guide https://augmenmedia.com/2022-tiktok-guide
     
    Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
     
    Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. 
    Instagram https://www.instagram.com/madmotion/
    Linkedin https://www.linkedin.com/in/madmotion/
     
    Hosted and produced by Marion Abrams
    Edited by Kris Zarnoch

    • 33 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

MikeVacca95 ,

Incredibly Valuable Show!

Marion is a fantastic host that is an expert in her field and really knows how to get valuable information from her guests so that the listener walks away with plan of action!

CMW71 ,

The Show For EVERY Content Creator

From the person dipping their toe into the rapids of content creation, to the seasoned professional, this show has something for everyone. It’s not only worth your time, you actually can’t afford not to listen.

MajorFury99 ,

Marion knows her stuff

I really enjoy how Marion shares her stories. The episode on PodFest was great and I felt like I was traveling with her and could sense the excitement in her and the passion of her guests.

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