Rad Season Action Sports Podcast

Oli Russell-Cowan
  • 5.0 (8)
  • MARKETING
  • UPDATED BIWEEKLY
Rad Season Action Sports Podcast

Hosted by Oli Russell-Cowan, the Rad Season Action Sports Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where “it’s always the season somewhere.”

  1. Group Y Live: Mike Ciprari Founder of SJC Custom Drums & Loyal to the Craft on Drums, Hustle & Community

    JUN 12

    Group Y Live: Mike Ciprari Founder of SJC Custom Drums & Loyal to the Craft on Drums, Hustle & Community

    Mike Ciprari is the Co-Founder of SJC Custom Drums and Founder of Loyal to the Craft: Helping Creatives Fuse Passion with Purpose.  Mike Ciprari shares his journey from from a passionate young drummer to a successful entrepreneur. He discusses the evolution of his business, the challenges of balancing touring and entrepreneurship, and his commitment to giving back to the music community. Mike reflects on the importance of relationships in the music industry and how they have shaped his career and the growth of SJC Drums. We go into why he started Loyal to the Craft and what he has coming up.  Topics Covered:  Drumming at a young age.SJC Custom Drums started as a hobby and evolved into a businessBuilding relationships in the music industry was crucial for SJC's growth.From a small operation to a larger business involved hiring employees.Being a drum tech for major bands shaped his understanding of the industry.Shifting priorities towards family and business led Mike to focus on SJC.The importance of community engagement.Loyal to the Craft aims to empower youth through music and drumming.Brand collaborations enhance the reach and impact of Loyal to the Craft.You can follow what Mike Ciprari is up to on LinkedIn Connect with Mike: Website: loyaltothecraft.com Email: info@loyaltothecraft.com Social Media: loyaltothecraft Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Kevin Lyman, Adam Wilson, Nick Tran, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    39 min
  2. Group Y Live: Adam Wilson Founder of D/CAL on Subcultures, Creativity and Building an Agency

    MAY 29

    Group Y Live: Adam Wilson Founder of D/CAL on Subcultures, Creativity and Building an Agency

    Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders. Topics Covered:  Understanding subcultures is crucial for effective marketingThe digital landscape transformationDiversity in agency teams fosters innovation and creativityReal-time audience insights vs traditional demographicsThe agency's success relies on understanding client needs and challenges.Working with Co-Founder Tony HawkAuthenticity in marketing leads to more resonant brand narrativesYou can follow what Adam Wilson is up to on LinkedIn Connect with Adam: Website: dcalagency.com Email: info@dcalagency.com Social Media: @dcalagency Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    51 min
  3. Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture

    MAY 16

    Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture

    Amy Stanton is the Founder & CEO of Stanton & Company Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients. Topics Covered:  Amy's journey from engineering to marketingThe  New York Olympic bid experienceWorking  with Martha StewartEmpowering female athletes and building a business in women's sportsThe importance of brand building and representation in sportsChallenges of running a business and fostering open communicationYou can follow what Amy Stanton is up to on LinkedIn Connect with Amy: Website: stanton-company.com Email: info@stanton-company.com Social Media: @StantonCompany Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    44 min
  4. Group Y Live: Courtney Carter Seattle Sounders FC & Reign FC Chief Revenue Officer on The Evolution of Soccer Marketing in America

    MAY 1

    Group Y Live: Courtney Carter Seattle Sounders FC & Reign FC Chief Revenue Officer on The Evolution of Soccer Marketing in America

    Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO) In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain. Key topics covered in this episode: Courtney's transition from playing soccer to sports marketing.Starting at Major League Soccer before moving to ESPN.Evolution of commercialisation of soccer in the U.S.Social media transforming the way talent is represented.Being an early adopter of the creator economy.Launching Carter Media Group, to represent innovative talent.Reclaiming identity is crucial in the entertainment industry.Seattle Sounders and Rain focusing on community-driven storytelling.The importance of authentic partnerships in sports marketing.You can follow what Courtney Carter is up to on LinkedIn Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    52 min
  5. Group Y Live: Brian Garofalow CEO at Skullcandy on Reviving a Legend

    APR 16

    Group Y Live: Brian Garofalow CEO at Skullcandy on Reviving a Legend

    Brian Garofalow Chief Executive Officer at Skullcandy On this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry. In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rapidly changing market. Discover how Skullcandy is engaging with communities through sponsorships, events, and collaborations, and learn about their innovative internal processes and strategic focus. Brian also reveals an exciting new product launch and partnership with Bose that aims to bring premium audio to the masses at an accessible price point. Key topics covered in this episode: Brian's background in the action sports industryThe evolution of Skullcandy and its brand strategyEngaging with core audiences: active consumers, content creators, gamersThe significance of community engagement and eventsInsights into product innovation and market adaptationSneak peek at the Method 360 ANC headphones & the partnership with BoseYou can follow what Brian Garofalow is up to on LinkedIn Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    40 min
  6. Group Y Live: Monica Medellin Filmmaker on Women in Sports, Media & Impact

    APR 10

    Group Y Live: Monica Medellin Filmmaker on Women in Sports, Media & Impact

    Monica Medellin is a Film Director, Executive Producer & Unscripted TV Creator Monica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership with Reese Witherspoon's Hello Sunshine. Her work has been featured by the Emmys, Forbes, and Elle Magazine, among others.  In this episode, she shares journey from growing up in Los Angeles, where she developed a passion for surfing and filmmaking, to her career in the action sports industry. She discusses her early experiences with video editing, her education in journalism, and how she transitioned into documentary filmmaking. Monica highlights the importance of representation in sports, particularly for women and reflects on her time at the World Surf League, where she advocated for equal visibility of female surfers. The conversation also touches on the challenges faced during the pandemic and the significance of building networks in the industry.  Monica shares her creative process on the documentary series 'Surf Girls,' which highlights young female surfers in Hawaii. She discusses the challenges of transitioning from small-scale productions to larger teams, the pressures of being a young executive producer and her experiences working with major companies like Red Bull and Reese Witherspoon's Hello Sunshine.  Monica discusses:  Her journey beginning with a passion for surfing and filmmaking.The importance of representation in sports.Navigating the film industry, challenges & imposter syndrome.Building a career in action sports requires dedication and creativity.Working with brands like Red Bull and Nike opened new opportunities.Role at the World Surf League changed narratives around women in surfing.The pandemic forced her to adapt and find new ways to create content.The 'Surf Girls' documentary series highlights young female surfers.Goal to continue telling impactful stories about women in sports.You can follow what Monica Medellin is up to on LinkedIn and Instagram Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    49 min
  7. Group Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & Communities

    MAR 27

    Group Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & Communities

    Jonathan Weaver is the Chief Marketing Officer at Db Journey  Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market. Jonathan discusses:  Growing up snowboarding on the dry slopes in the UK.Transitioning into the action sports industry through resourcefulness.Burton provided valuable insights into marketing and brand management.Nike's level of resources and opportunities in sports marketing.Cultural shifts in corporate environments can be challenging but rewarding.CrossFit's similarities with action sports in terms of community and lifestyle.Navigating women's sportswear requires understanding market dynamics. COVID-19 prompted significant career decisions and relocations.DB's growth strategy focuses on leveraging its action sports roots.Planning for the future is essential for career development.You can follow what Jonathan Weaver is up to on LinkedIn Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    45 min
  8. Group Y Live: Dustin Hinz | CMO at Firestone Walker Brewing on Brand Building, Curiosity & 805 Beer

    MAR 13

    Group Y Live: Dustin Hinz | CMO at Firestone Walker Brewing on Brand Building, Curiosity & 805 Beer

    Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing Co Dustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world’s most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man,  and now leading marketing at Firestone Walker Brewing Co., he’s navigated the evolving landscape of music, culture, and beer. In this episode, he shares lessons learned along the way—how creativity, curiosity, and a few unexpected turns shaped his approach to marketing and brand building. Dustin discusses:  Dustin's journey from musician to marketer.Evolution of content creation transforming marketing strategies.Building a lifestyle brand requires connecting to your target audience. Sponsorships focus on long-term partnerships rather than one-off deals.Effective storytelling is crucial for creating memorable brand experiences.Internal teams play a vital role in maintaining brand integrity and vision.Beer industry presents unique challenges compared to the music industry.Investing in brand legacy is essential for long-term success.Authenticity in marketing fosters stronger consumer connections.You can follow what Dustin Hinz is up to on LinkedIn. Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference. The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.  Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

    56 min
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About

Hosted by Oli Russell-Cowan, the Rad Season Action Sports Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where “it’s always the season somewhere.”

Information

  • Creator
    Oli Russell-Cowan
  • Years Active
    2020 - 2025
  • Episodes
    143
  • Rating
    Explicit
  • Copyright
    © 2025 Rad Season Action Sports Podcast
  • Show Website
    Rad Season Action Sports Podcast

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