235 episodes

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

Grow Your Practice Podcast Grow Your Practice Podcast

    • Business
    • 5.0 • 61 Ratings

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

    Juggling the Many Hats of a Private Practice Owner: Grow Your Practice LIVE Ep 7

    Juggling the Many Hats of a Private Practice Owner: Grow Your Practice LIVE Ep 7

    In this episode of the Grow Your Practice podcast, host Chad Madden discusses common challenges faced by private practice owners, particularly the feeling of wearing too many hats and juggling numerous responsibilities. Chad shares effective systems and strategies for prioritizing tasks and delegating less valuable activities to free up time for more critical functions, such as team building and process improvement. The episode includes practical exercises on listing out weekly activities and assigning dollar values to them, helping owners focus on high-leverage tasks to enhance the overall growth and profitability of their practice. The discussion touches on various operational aspects like marketing, billing, and team management, providing actionable insights to help owners streamline their practice management and regain control of their time.
    If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

    To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

    00:00 Introduction to the Podcast
    00:19 The Challenge of Wearing Too Many Hats
    00:42 Prioritization Systems for Practice Owners
    02:38 The Importance of Processes and Systems
    02:57 Detailed Example: Clinician's Workflow
    04:46 Applying Systems to Business Operations
    05:58 Exercise: Identifying and Valuing Tasks
    13:26 Profitability Under Pressure Course Introduction
    15:21 Valuing Your Time and Delegating Tasks
    24:18 Final Thoughts and Next Steps

    • 27 min
    Enhancing Facility Utilization: From Tech to Practice Owner with Mike Hyde

    Enhancing Facility Utilization: From Tech to Practice Owner with Mike Hyde

    In this episode of the Grow Your Practice Podcast, Chad Madden chats with Mike Hyde, the owner of Hayden Physical Therapy in Greenwood, Indiana. Mike shares his journey from being a high school sports player inspired by an injury, to becoming a private practice owner. He delves into the steps he took to become a physical therapist, his decision to take ownership of the clinic, and the strategies implemented to ensure its success. Mike discusses the impact of workshops on patient flow, the importance of consistent marketing, and working with a tax professional to optimize financials. The episode also highlights key challenges faced by private practice owners and offers insights for sustainable growth and operational management.
    Mike is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl0

    00:00 Introduction to the Grow Your Practice Podcast
    00:23 Meet Mike Hyde: From Injury to Physical Therapy
    00:38 Journey to Becoming a Physical Therapist
    03:01 Starting at Hayden Physical Therapy
    05:43 Challenges and Growth as a Practice Owner
    06:32 Marketing Strategies for Consistent Patient Flow
    08:43 Tax Strategies and Financial Management
    13:17 Real Estate and Business Ownership Insights
    17:53 Implementing Workshops and Marketing Tactics
    20:28 Leadership and Personal Development
    21:35 Conclusion and Contact Information

    • 23 min
    Strategies to Attract Higher Paying Patients: Grow Your Practice LIVE Ep 6

    Strategies to Attract Higher Paying Patients: Grow Your Practice LIVE Ep 6

    Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he gives actionable tips and strategies to attract higher paying patients for your private practice. This episode covers essential topics such as the importance of consistent messaging, gaining physician and community referrals, leveraging reactivations, cultivating valuable partnerships, and effective cold traffic marketing. Special focus is given to practical solutions in growing client base and improving payer mix, including insights into the benefits of targeted educational workshops and personalized outreach.
    00:00 Introduction to the Podcast
    00:25 Guest Introduction and Clinic Locations
    00:55 Strategies to Attract Better Paying Patients
    03:40 Reactivating Past Patients
    07:23 Building Partnerships for Better Payer Mix
    09:37 Cold Traffic Marketing Insights
    18:11 Q&A and Final Thoughts
    21:28 Effective Advertising and Marketing Strategies
    31:29 Closing Remarks and Resources

    • 31 min
    Building a Physical Therapy Practice from Scratch with Trina Sanders

    Building a Physical Therapy Practice from Scratch with Trina Sanders

    Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden talks with Trina Sanders, a seasoned physical therapist and co-owner of Motus Wellness and Physical Therapy in Houston, Texas. Trina shares her unique journey into physical therapy, her experiences in private practice, and valuable insights into time management, marketing strategies, and the importance of hiring the right team. Tune in to hear about the challenges of starting a new practice, effective productivity tips, and how Trina utilizes a virtual assistant to streamline operations. Don't miss this episode filled with practical advice for all private practice owners looking to scale and grow.
    We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn

    00:00 Introduction to the Podcast
    00:25 Meet Trina Sanders: Physical Therapist and Entrepreneur
    00:51 Trina's Journey into Physical Therapy
    01:34 Starting a Private Practice
    03:37 Challenges and Lessons Learned
    05:01 The Importance of Time Management
    10:51 Marketing and Growth Strategies
    14:16 Future Plans and Expansion
    15:55 Conclusion and Final Thoughts

    • 17 min
    Aligning Incentives with Declining Reimbursements: Grow Your Practice LIVE Ep 5

    Aligning Incentives with Declining Reimbursements: Grow Your Practice LIVE Ep 5

    In this episode of the Grow Your Practice Podcast, host Chad Madden tackles the challenge of aligning incentives amidst declining reimbursements. Chad discusses effective strategies to motivate team members while addressing the financial pressures faced by private practices. Key highlights include the importance of transparent financials, implementing incentive plans, and the necessity of involving team members in decision-making. Chad also shares valuable insights from his own practice and interactions with other practice owners. Tune in to learn how to navigate financial challenges and foster a collaborative environment in your practice.
    We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn

    00:00 Introduction to the Podcast
    00:21 Aligning Incentives with Declining Reimbursement
    01:06 Understanding the Financial Context
    02:22 Implementing Incentive Plans
    03:07 The Importance of Transparent Financials
    04:54 Team Member Engagement and Financial Education
    19:37 Weekly and Monthly Meetings for Accountability
    22:52 Q&A Session: Incentive Structures and Best Practices
    34:56 Conclusion and Upcoming Events

    • 36 min
    5 Reactivation Strategies for 80% Patient Response Rate: Grow Your Practice LIVE Ep 4

    5 Reactivation Strategies for 80% Patient Response Rate: Grow Your Practice LIVE Ep 4

    Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he unpacks reactivation strategies for private practices in this episode of the Grow Your Practice Podcast. Learn the importance of reactivating past patients, common pitfalls to avoid, and actionable methods to ensure consistent patient flow. Discover how to optimize your patient list for better schedule control, fill clinic space effectively, and drive reactivations using proven tactics. Plus, explore the benefits of reactivation strategies and the upcoming Revenue Per Visit Virtual Summit for exclusive insights on boosting your practice's profitability.
    We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
    00:00 Introduction to the Podcast
    00:24 Understanding Reactivation Strategies
    00:50 Defining Reactivations in Practice
    02:25 Importance of Reactivation Strategies
    05:09 Common Pitfalls in Reactivation
    08:45 Effective Communication for Reactivation
    15:53 Market Message Media Match
    22:09 Benefits of Reactivation Strategies
    28:15 Upcoming Virtual Summit

    • 31 min

Customer Reviews

5.0 out of 5
61 Ratings

61 Ratings

**LOVER** ,

THE BEST PODCAST

Love the podcast!!!

Westcoast PT ,

Strategic Nuggets helping my Practice!

Love listening to this podcast. The unique approaches to each individual practice gives me confidence to roll out portions in my practice. I’m currently focusing on scaling my practice so this will help me along the way.

Mark PT ,

Value in so many ways!

I’ve been listening to Chad and working with his team at Breakthrough for over 4 years now, and I continue to learn and grow as a business owner as a result. The podcasts give insight and valuable information that is relevant to the practice owner in the current times and for future planning. You can’t go wrong listening as there are so many gems to take from his discussions. Keep the info coming!

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