Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
How to Practically Guarantee Your Patients Complete Their Full Plan-of-Care
In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs.
Patient no-shows and cancellations is one of the most common profit leaks we see.
At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increase profits and improve patient outcomes.
You’ll be able to develop a clear plan you can implement immediately.
How does your marketing stack up against other practice owners? Take the marketing quiz to find out now: quiz.getbreakthrough.com/marketing
5 Channels for Getting New Patients
Is your marketing working for your practice?
In this episode, you'll discover my 5 best-performing channels for getting new patients.
Gain an understanding of the shifting landscape of physician referrals, and why diversifying your channels for getting new patients is critical to ensure business stability and growth.
Learn how I track and attribute new patients to marketing sources in my practice, and make informed decisions about where to continue to invest marketing spend.
Find out how well your marketing is working compared to other practices. Take the quiz at: quiz.getbreakthrough.com/marketing
Is PT a Threat to GDP?
Why does the healthcare system undervalue PT?
In this episode, I grapple with the reasons why insurance companies, healthcare systems, and politicians may not prioritize conservative care, specifically physically therapy, despite the evidence that it works and it's cost-effective.
Your practice is likely impacted by the realities of our current healthcare system on a daly basis. You've likely experienced the challenge of growing a practice when you're competing with larger healthcare entities.
In this episode, you'll gain a deeper understanding of the influence of politics and economics on healthcare decisions and the conflict between conservative care approaches and established profit-driven treatment pathways.
I'll share my perspective on how we can go from fighting for survival to actually adapting and thriving independently, leveraging insights from successful peers.
Discover ideas for how to come out on top in a challenging environment so you can continue providing quality care to people in your community.
Contact Chad: email@example.com
Take the marketing quiz and find out how your practice ranks against competitors: quiz.getbreakthrough.com/marketing
How Much Should You Spend on Marketing?
How much should you spend on marketing?
This is a question I get asked all the time.
When profits shrink, marketing is often one of the first line items in the budget to go.
This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it.
I talk through the 5 marketing channels that work best in my practice.
Plus, I share my 5 favorite business books that I recommend to practice owners.
Steal my 2024 annual marketing calendar for free. Get it here: https://hubs.la/Q02hkPLB0
Access my free, on-demand marketing course for practice owners: https://getbreathrough.com/marketingcourse
How I Built My 2024 PT Marketing Calendar
In a world of skyrocketing inflation and declining reimbursements, practice owners are faced with two options:
Stick to the status quo and see profits decline orInnovate and see profits grow.
Marketing can no longer be considered optional. To ensure success in this environment, data-backed marketing is a necessity.
That's why I'm giving away my 2024 marketing calendar template.
This is the exact tool I use across my 7 practices.
Tune in to get:
A 12-month marketing calendar template that saves hours of timeThe 4 marketing channels for new patients — that have proven successful for hundreds of ownersClear next steps for generating consistent patient visits year-round
Access the 2024 PT Marketing Calendar Template: https://hubs.la/Q02hkPLB0
Get my Direct-to-Consumer Marketing Course and Marketing Strategy Call (Free!): https://hubs.la/Q02hkTW70
John Twomey, Arizona Practice Owner, on Adapting to Changes in Hiring and Getting New Patients
John Twomey, Owner of PRO Therapy in Lake Havasu City, Arizona shares insights on hiring, business growth, and the evolution of direct access.
Discover the hiring and marketing methods that have helped John adapt to changes in the market, including the labor shortage and declining physician referrals.
Learn about John’s experience transitioning away from physician referrals to marketing directly to patients and people in the community. Hear the key learnings, setbacks, and successes along his journey.
John reveals the one strategy that helps his practice generate consistent patient flow year-round, even during the traditional slow season. Learn why it has become his most crucial and successful tool for community engagement and clinic promotion.
Interested in reaching out to John? Visit 1protherapy.com
Join John and dozens of other owners at the Breakthrough Bootcamp in Orlando, FL this February: https://getbreakthrough.com/orlando2024
How would you like consistent patients year-round? Get Chad’s free course on Direct-to-Consumer Marketing, including 6 modules and a 2024 marketing strategy call.
Reserve your free training at https://getbreakthrough.com/cal-bundle
THE BEST PODCAST
Love the podcast!!!
Strategic Nuggets helping my Practice!
Love listening to this podcast. The unique approaches to each individual practice gives me confidence to roll out portions in my practice. I’m currently focusing on scaling my practice so this will help me along the way.
Value in so many ways!
I’ve been listening to Chad and working with his team at Breakthrough for over 4 years now, and I continue to learn and grow as a business owner as a result. The podcasts give insight and valuable information that is relevant to the practice owner in the current times and for future planning. You can’t go wrong listening as there are so many gems to take from his discussions. Keep the info coming!