207 episodes

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

The Cash-Based Practice Podcast Jarod Carter

    • Business
    • 4.8 • 120 Ratings

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

    CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast

    CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast

    Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure you actually get business from participating in the next in-person event? If you’ve said ‘yes’ to any of these questions, you’ll want to take a few minutes to listen to this week’s podcast where I discuss some easy lead magnet ideas that can help you build your audience and attract more cash-pay patients to your practice.
    In this episode, I explain some high-conversion tactics that can help you connect with and get your message in front of your target audience. You’ll hear my favorite lead magnet ideas to drive traffic to the opt-in page and pro tips for improving the impact of your promotional content.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our course: Online Patient Attraction System

    • 10 min
    CBP 206: 4 keys to minimize patient drop off and get full POC commitment

    CBP 206: 4 keys to minimize patient drop off and get full POC commitment

    Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week.
    In this episode, I explain how you can help reduce the likelihood that a patient will fall off the schedule before they complete their full treatment plan. You’ll hear how to set yourself up for success right from the start by making sure each patient truly recognizes the value of the care you provide and is committed to their own goals.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our Masterclass: How to Recession-Proof Your Practice in 2 Hours

    • 11 min
    CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself

    CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself

    Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full plan of care. 
    In this episode, I share strategies for how to structure a membership program that is lucrative for the practice, genuinely valuable to your patients, and easy to deliver. Plus, you’ll hear exactly how you can sell the program to existing patients.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our Masterclass: How to Make Your Website a Patient-Producing Machine

    • 9 min
    CBP 204: How to convert more of your Facebook leads into cash-pay patients

    CBP 204: How to convert more of your Facebook leads into cash-pay patients

    Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads follow-up so you can cost-effectively screen out those who will never convert while nurturing those who will.
    In this podcast, I explain some strategies for handling the sometimes overwhelming volume of leads that come in from Facebook ads in a way that helps you hold onto those that are actually a good fit for your practice. You’ll hear how you can efficiently organize, screen, and offload lead follow-up tasks in a way that increases the number who become regular, cash-pay patients.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our Masterclass: How to Make Your Website a Patient-Producing Machine

    • 15 min
    CBP 203: Profit-Producing Keys to Hiring & Training the Admin for your Private Practice

    CBP 203: Profit-Producing Keys to Hiring & Training the Admin for your Private Practice

    Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the phones like a pro.
    In this podcast, I provide guidance on how to find a great fit for your front desk so you’ll have more time to work on building your practice. You’ll hear ideas for creating a flexible job to attract a broader pool of candidates (and limit your financial risk) plus a crazy-simple way to generate amazing SOPs. 
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our course: How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible

    • 13 min
    How to get patients to see your new clinicians instead of you

    How to get patients to see your new clinicians instead of you

    Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try out that new clinician.
    In this episode, I explain how you can persuade patients to move off your schedule and give your new clinician a try. These approaches will help keep your clinic schedule booked even as you free up your own time to focus on other things. 
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
     
    USEFUL INFORMATION:
    Check out our course: Automated Talent Attraction and Hiring System

    • 11 min

Customer Reviews

4.8 out of 5
120 Ratings

120 Ratings

Corey Hiben ,

#1 cash-based PT mentor

I was lucky enough to get connected to Jared through a mutual healthcare professional in Austin Texas and I can't say enough good things about him. Heart of service, insanely business savvy and has helped a TON of physical therapists build their business. If you're looking to build a cash-based PT practice I wouldn't even waste your time looking elsewhere. Follow what Jared teaches and you'll do great.
-Corey

Marisa J2 ,

LOVE IT!!!

Jarod offers insightful advice and information that is helpful to anyone that listens! This is a must listen!

PTandMom ,

Great advise

I recently started my own cash based practice and listening to these podcasts have given me tons of advise and motivation. Great job Jared!

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