211 episodes

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

The Cash-Based Practice Podcast Jarod Carter

    • Business
    • 4.8 • 122 Ratings

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

    CBP 211: 4 ways to reduce sticker shock for your cash-pay services

    CBP 211: 4 ways to reduce sticker shock for your cash-pay services

    Tired of dealing with uncomfortable silence or a hasty ‘no thanks’ as soon as a prospective patient hears how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you can enjoy higher conversion rates and greater patient commitment to the importance of their own care.
    In this week’s podcast, I walk you through some simple yet incredibly effective strategies for minimizing price sensitivity among potential patients. You’ll hear how to skillfully guide discussions so that prospects will come to truly understand why the high value of your services is worth more than the out-of-pocket cost to them.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

    • 15 min
    CBP 210: Little-Known Tips to Negotiate The Best Lease For Clinic Space

    CBP 210: Little-Known Tips to Negotiate The Best Lease For Clinic Space

    Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into the art of negotiating a great deal on a lease for clinic space.
    In this episode, I explain how to approach the negotiations so you’ll end up with a lease for clinic space that will keep you smiling over time. You’ll hear how to leverage landlord priorities to obtain a better deal, why I always recommend using a commercial real estate broker, and how you can salvage things in the event you’ve already started negotiating directly with a landlord.
    USEFUL INFORMATION:
    Check out our course: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

    • 12 min
    CBP 209: 2022 Year In Review and Lessons Learned

    CBP 209: 2022 Year In Review and Lessons Learned

    Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me more confident than ever to share with you all my latest lessons learned—plus my advice for 2023.
    In this episode, I talk about the concerns and challenges currently facing healthcare practices, and how you can get proactive to keep your business thriving despite continuing reimbursement cuts and recession fears. You’ll hear specific suggestions for overcoming the paralysis of fear, adding new revenue sources, promoting your services, and making your practice stand out from competitors. I also share some HR advice that could have saved my own Austin-based physical therapy practice big last year.
    USEFUL INFORMATION:
    Check out our Masterclass, "How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible

    • 34 min
    CBP 208: The critical first step of a great annual business plan

    CBP 208: The critical first step of a great annual business plan

    How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can objectively measure your success and create a business plan for your practice that will help ensure you can create the business of your dreams.
    In this episode, you’ll discover why the critical first step in creating a great annual business plan must be to define what success would look like for you. Then, you’ll learn how to take your vision and quickly turn it into an organized calendar for the coming year that will leverage strategic planning and data-driven decisions to ensure your practice succeeds.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our course: Automated Talent Attraction and Hiring System

    • 16 min
    CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast

    CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast

    Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure you actually get business from participating in the next in-person event? If you’ve said ‘yes’ to any of these questions, you’ll want to take a few minutes to listen to this week’s podcast where I discuss some easy lead magnet ideas that can help you build your audience and attract more cash-pay patients to your practice.
    In this episode, I explain some high-conversion tactics that can help you connect with and get your message in front of your target audience. You’ll hear my favorite lead magnet ideas to drive traffic to the opt-in page and pro tips for improving the impact of your promotional content.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our course: Online Patient Attraction System

    • 10 min
    CBP 206: 4 keys to minimize patient drop off and get full POC commitment

    CBP 206: 4 keys to minimize patient drop off and get full POC commitment

    Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week.
    In this episode, I explain how you can help reduce the likelihood that a patient will fall off the schedule before they complete their full treatment plan. You’ll hear how to set yourself up for success right from the start by making sure each patient truly recognizes the value of the care you provide and is committed to their own goals.
    This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our Masterclass: How to Recession-Proof Your Practice in 2 Hours

    • 11 min

Customer Reviews

4.8 out of 5
122 Ratings

122 Ratings

Corey Hiben ,

#1 cash-based PT mentor

I was lucky enough to get connected to Jared through a mutual healthcare professional in Austin Texas and I can't say enough good things about him. Heart of service, insanely business savvy and has helped a TON of physical therapists build their business. If you're looking to build a cash-based PT practice I wouldn't even waste your time looking elsewhere. Follow what Jared teaches and you'll do great.
-Corey

Marisa J2 ,

LOVE IT!!!

Jarod offers insightful advice and information that is helpful to anyone that listens! This is a must listen!

PTandMom ,

Great advise

I recently started my own cash based practice and listening to these podcasts have given me tons of advise and motivation. Great job Jared!

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