100 episodes

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

The Cash-Based Practice Podcas‪t‬ Jarod Carter

    • Business
    • 4.9 • 109 Ratings

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

    CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson

    CBP 153: Making a personal passion pay off in a profitable practice—with Chris Johnson

    After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job—but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York City. But his gamble paid off, and he quickly filled his schedule with patients who valued his sports-medicine expertise. 
    Eight years ago, he and his wife decided it would be better for their family to relocate to her hometown of Seattle. So he closed his New York practice, moved across the country, and made the “torturous” transition to working in a staff therapy position. In time, he gained enough traction to go out on his own once again, leveraging his therapy expertise and his passion for running. Today, Chris has a thriving sports-medicine practice that serves runners around the country with highly tailored therapy and information resources that help them continue to enjoy and excel at the sport they love.
    In this episode, Chris shares what he’s learned from his experiences in building two cash-based practices in distinctly different markets. He explains how he uses content to drive his marketing efforts and how he ensures he can consistently deliver superb patient experiences that persuade customers to pay top dollar for his out-of-network services.
    USEFUL INFORMATION:
    Check out our Practice Success Masterclass Series

    • 59 min
    CBP 152: The key traits of a successful cash-practice entrepreneur

    CBP 152: The key traits of a successful cash-practice entrepreneur

    I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering the right mindset, you can create a fulfilling opportunity to serve your patients instead of turning yourself into a stressed-out workaholic. 
    In this week’s episode, I explain my own entrepreneurial background and walk you through the specific mindset shifts that I believe are critical to cultivating a business you will love to be a part of in the long term.
    This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

    USEFUL INFORMATION:
    Check out our Automated Talent Attraction and Hiring System

    • 16 min
    CBP 151: How to market your practice online like a pro—with Jordan Mather

    CBP 151: How to market your practice online like a pro—with Jordan Mather

    Confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? Then this episode is for you!
    For the past 8 years, Jordan Mather and his partner have made a business of helping physical therapy practices successfully manage their online marketing. But in light of the mounting financial pressure on those practices during the pandemic, they decided to pivot and teach their clients how to handle their online marketing in-house. Their company, The Clinical Marketer, now specializes in sharing the knowledge and skills that enable practice owners to leverage digital marketing themselves and avoid paying large monthly fees to outside marketing firms.
    In this podcast, you’ll hear some powerful strategies and easy-to-implement tactics for getting big returns on your Facebook ads and other digital marketing efforts.
    USEFUL INFORMATION:
    Check out our Masterclass on Recession-Proofing Your Practice

    • 42 min
    CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice

    CBP 150: How to improve the conversion rate for initial phone calls in a cash-based practice

    Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate for your cash-based practice. You’ll hear relevant marketing tips and actionable strategies for managing those first customer conversations, improving your value proposition, and shifting your perspective to increase sign ups and reduce no-shows.
    And for every last detail on how I handle insurance objections and guide wary prospects into happy cash-pay customers, check out our proven, business-producing system: How to Answer the Question “Do you take my Insurance?”
    This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our course: How to Answer the Question “Do you take my Insurance?”

    • 23 min
    CBP 149: Integrative pain care techniques - Results people will go OON for—with Joe Tatta

    CBP 149: Integrative pain care techniques - Results people will go OON for—with Joe Tatta

    This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based... In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his business partners did it with very little insurance involvement takes it to a whole other level.
    Joe Tatta began his career as a traditional physical therapist 25 years ago. His first job was at a costly NYC in-patient rehab facility that focused on chronic pain. Next, he spent 2 years working for an outpatient private practice that focused on stage performers. Armed with those experiences in wellness and rehab, he and some partners opened a cash-based private practice that was a mix of PT and personal training. 
    In time, the business expanded to include 15 locations, with a mix of cash-pay and insurance-based patients. This background laid the foundation for his interest in integrative pain care, and in 2015, he left the clinics behind to write a book on the topic.
    In this interview, Joe explains how integrative pain care helps bring the kind of healing that was previously only available in a pricey in-patient setting. You’ll hear how this approach involves all facets of a patient’s life in their journey toward a pain-free future, including diet, lifestyle, work, family, and mindset… and how you can apply these powerful methods to your practice and get the type of elusive results in chronic pain that people will gladly go out-of-network to achieve.
    USEFUL INFORMATION:
    Check out our Masterclass on Recession-Proofing Your Practice

    • 1 hr 6 min
    CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle

    CBP 148: Plugging Profit Leaks Throughout the Patient Lifecycle

    In this episode, I explain how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues. 
    You’ll hear specific tips for how to find and plug profit leaks that are costing your business money, including strategies for minimizing drop-offs from the schedule.
    USEFUL INFORMATION:
    Check out our Cash-Based Practice Mastermind group

    • 10 min

Customer Reviews

4.9 out of 5
109 Ratings

109 Ratings

Marisa J2 ,

LOVE IT!!!

Jarod offers insightful advice and information that is helpful to anyone that listens! This is a must listen!

PTandMom ,

Great advise

I recently started my own cash based practice and listening to these podcasts have given me tons of advise and motivation. Great job Jared!

HealthyPhit ,

The Best Resource for Private Practice

I’ve been listening to this podcast for more than 5 years and Dr. Jarod has yet to disappoint! Great advice, excellent tips, awesome guidance. The best investment of your time.

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