182 episodes

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

The Cash-Based Practice Podcast Jarod Carter

    • Business
    • 4.9 • 114 Ratings

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

    CBP 181: From cash-practice launch to 6-month waitlist in just over a year ... during the pandemic—with Jenny Williams

    CBP 181: From cash-practice launch to 6-month waitlist in just over a year ... during the pandemic—with Jenny Williams

    Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left her burnt out and disillusioned. She switched to treating adults as a break, but soon felt the pull to return to her specialty in sensory processing for kids.
    After 9 years in the field, she finally decided to create a practice of her own. To avoid the miserable lifestyle she’d observed among insurance-based practice owners, she settled on the cash-based model. Delays with her office construction meant she finally opened her doors just as last year’s pandemic shutdowns began in her small town. Undaunted, she arranged her schedule to allow for in-person treatments and continued seeing patients throughout 2020. Now just 18 months later, she has a 6-month-long waitlist and is currently looking to hire a full-time therapist.
    In this interview, Jenny explains how she decided to open an out-of-network pediatric OT practice and what has contributed to her rapid success. She candidly shares how she got started, what she’d do differently, and what elements bring a steady stream of patients to her door who are willing to wait months for a chance to work with her.
    USEFUL INFORMATION:
    Check out our Masterclass: How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible

    • 1 hr 9 min
    CBP 180: How to optimize the profit potential of your past patients

    CBP 180: How to optimize the profit potential of your past patients

    Are you so focused on getting new patients in the door that you’re missing out on the profit potential of your already-satisfied customers? Similar to last week’s podcast on losing patients before they’ve completed treatment, ignoring your past clients creates a “profit leak” that can cost your practice tons of revenue, both in terms of losing potential business to your competitors and in all those referrals you could have gotten if they’d remembered you.
    In this episode, I walk you through some strategies for gaining new business from past patients. You’ll hear tips that can keep you in touch with all those happy customers long after their issues have been resolved, so they can return when the need arises and spread the word about all you offer!
    To learn how you can use email to stay in front of past patients, check out our masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week… without cheesy sales tactics or lots of un-subscribes.
    This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our eCourse: How to answer the question, “Do you take my insurance?”

    • 12 min
    CBP 179: How to maximize the lifetime value of your average plan of care

    CBP 179: How to maximize the lifetime value of your average plan of care

    Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects you must bring in each month to fill the schedule, and puts your practice reputation at risk. Fortunately, there are things you can do to keep your patients truly invested in their own goals so they will continue with treatment until they complete the full plan of care.
    In this episode, I explain five powerful strategies that plug profit leaks throughout the patient lifecycle to increase the value of your average customer plan of care. You’ll hear exactly how to guide patient expectations from the initial phone call onward to help ensure they make it all the way to final discharge and how to easily gather lots of positive buzz for your practice that will bring new patients to your door.
    For a deep dive on how to maximize your referrals from current patients, check out our masterclass: 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals
    This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our eCourse: How to answer the question, “Do you take my insurance?”

    • 20 min
    CBP 178: You're doing your patients and your business a terrible disservice if you're doing this

    CBP 178: You're doing your patients and your business a terrible disservice if you're doing this

    Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients' limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And that can become a lose-lose proposition, as your practice misses out on revenue and the patient decides the treatment isn't very effective.
    In this episode, I explain how to avoid letting your assumptions about patient economics drive the treatment bus into a ditch. You’ll hear how to develop the ability to consistently recommend the ideal treatment plan, so your patients will always have an option to choose the care that is best for them.
    This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our Masterclass: How to Make Your Website a Patient-Producing Machine

    • 14 min
    CBP 177: You + Smart Phone = New Patients... Here's How

    CBP 177: You + Smart Phone = New Patients... Here's How

    Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly establishing your credibility with people who are actively seeking the kind of help you can provide.
    In this episode, I describe some tactics and pro tips that take the stress out of producing engaging videos that bring in new patients to your practice. You’ll hear how to structure the content to improve conversions, which metrics to analyze so you can build on your successes, and how to get more views from your target market.
    This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
    USEFUL INFORMATION:
    Check out our Masterclass: 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals

    • 12 min
    CBP 176: How to turn a dull practice website into a patient-generating powerhouse

    CBP 176: How to turn a dull practice website into a patient-generating powerhouse

    Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is leaving a lot of money on the table in the form of potential patients who actually found you but then clicked off into the ether seconds later!
    In this episode, I walk you through the specific elements that will transform that website business card into a high-converting lead generator for your practice. You’ll hear exactly what content to include and why it works to improve conversions—plus ideas for how you can start building credibility with potential patients who are not quite ready to talk with you on the first visit to your site.
    This podcast goes through a few key strategies on this topic, but if you want all the details of how to optimize the conversion power of your practice website… check out our Masterclass: How to Make Your Website a Patient-Producing Machine
    USEFUL INFORMATION:
    Check out our Cash-Based Practice Guidebook

    • 14 min

Customer Reviews

4.9 out of 5
114 Ratings

114 Ratings

Marisa J2 ,

LOVE IT!!!

Jarod offers insightful advice and information that is helpful to anyone that listens! This is a must listen!

PTandMom ,

Great advise

I recently started my own cash based practice and listening to these podcasts have given me tons of advise and motivation. Great job Jared!

HealthyPhit ,

The Best Resource for Private Practice

I’ve been listening to this podcast for more than 5 years and Dr. Jarod has yet to disappoint! Great advice, excellent tips, awesome guidance. The best investment of your time.

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