PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • 4.8 (196)
  • MEDICINE
  • UPDATED SEMIWEEKLY

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. Why Insurance PT Models Are Breaking Down

    2D AGO

    Why Insurance PT Models Are Breaking Down

    This episode dives into one of the biggest shifts happening in physical therapy right now: the gap between what patients need and what insurance allows. Jimmy, Tony, and Dave break down: • Why most AI solutions in healthcare never make it past pilot phase • How insurance limitations are shaping care delivery • The rise of hybrid and post-rehab fitness models • Why clinical skill is no longer the main differentiator • How communication, sales, and patient buy-in drive outcomes Key Insights: • 95% of AI pilots in healthcare never scale—adoption is the real problem • Insurance caps are forcing clinics to find new care models • Neuro and long-term patients are underserved by traditional PT • Cash-based PT is growing because patients value time and outcomes • Pre/post testing isn’t just clinical—it’s a sales and trust tool • PTs are trained to “not lose,” but progress requires risk Why This Matters: If you’re a clinic owner, this is about adapting your model before it’s forced on you. If you’re a staff PT, this is about understanding what actually creates value in today’s market.

    50 min

  2. 3D AGO

    If You Can’t Prove It, Stop Doing It

    Most physical therapy clinics don’t have a marketing problem—they have a measurement problem. In this episode, Jimmy and Andrea break down why marketing often gets labeled as a cost instead of a growth driver, and what needs to change for clinics to actually see ROI. If you’re a clinic owner or leader trying to justify marketing spend, this episode gives you a clear framework to connect activity to revenue. Key Insights: If marketing doesn’t show up on the P&L, it won’t be taken seriouslyIntegrating EMR and CRM data is the foundation for tracking ROIPaid search works—but only at the bottom of the funnelMost clinics ignore demand generation and show up too lateAttribution is imperfect—don’t let that stop strategyYou don’t need more channels—you need better alignmentAI won’t fix bad systems—it amplifies themPersonas must be updated regularly based on real patient behavior Why This Matters to PT Owners: Helps you stop wasting money on unproven tacticsGives you a way to defend marketing spendImproves patient acquisition without increasing budgetAligns your team around growth, not guesswork Resources & Links: Andrea (LinkedIn referenced in episode) Sponsors: SaRA Health — Automate patient follow-up and generate revenue between visits ???? sarahealth.com EMPOWER EMR — Built for PT workflows, faster documentation ???? empoweremr.com U.S. Physical Therapy — Career growth and clinic support ???? usph.com Subscribe & Follow: Apple Podcasts https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube https://www.youtube.com/@PTPintcast LinkedIn https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Instagram https://www.instagram.com/ptpintcast X / Twitter https://x.com/PTPintcast Website https://www.ptpintcast.com/

    45 min
  3. Communication Skills PTs Need But Don’t Learn

    4D AGO

    Communication Skills PTs Need But Don’t Learn

    This episode dives into one of the biggest frustrations in physical therapy: feeling unheard at work. Rebecca Griffith breaks down how to communicate with leadership, advocate for patients, and avoid being labeled “difficult.” Key Insights: • Most leadership decisions are system-driven, not personal • Curiosity beats criticism in tough conversations • Timing, tone, and delivery matter as much as the message • Not all feedback moments are created equal • Small organizations allow more personalized communication What This Means for PTs & Clinic Owners: • You can advocate without damaging relationships • Better communication leads to more influence—not less • Understanding the system helps you navigate it • Emotional reactions can sabotage valid concerns • Leadership communication is a learnable skill Tactical Takeaways: • Ask: “Help me understand the goal of this decision” • Write questions first—don’t react in the moment • Clarify: is this decision final or open for input? • Choose the right time and setting for feedback • Focus on system impact—not just personal impact Guest Rebecca Griffith, PT, DPT Sponsors SaRA Health – patient engagement solutions EMPOWER EMR – faster, smarter documentation U.S. Physical Therapy – clinic growth and career pathways

    32 min
  4. AI in PT Clinics: What Actually Works

    APR 3

    AI in PT Clinics: What Actually Works

    This episode breaks down how AI is being used inside real physical therapy clinics—not as hype, but as a tool to improve operations. The biggest mistake clinics make is treating AI like a feature instead of building it into workflows. When Sal Aprea from Flagler Health shows you that done right, AI helps reduce no-shows, improves patient engagement, and creates new revenue opportunities without adding staff. Key Insights: AI fails when it feels like “extra work”Clinics must focus on workflow, not toolsTrust drives adoption: staff → patients → operationsRTM is underused because no one owns it operationallyDone right, AI improves the patient journey between visitsGuest shares how clinics can: Increase patient follow-throughImprove operational efficiencyAdd revenue streams through RTMBuild trust with both staff and patients

    15 min
  5. Why PT Clinics Are Missing the Biggest Opportunity

    APR 2

    Why PT Clinics Are Missing the Biggest Opportunity

    This episode explores how AI, business strategy, and human relationships intersect in physical therapy—and what clinic owners should actually do about it. Key Insights: • AI can scale listening and communication—but not human connection • In-person relationships still drive referrals and business growth • Other industries (sports, retail) are winning by owning attention and data • PT clinics are sitting on valuable data but not using it strategically • Partnerships and distribution matter more than tactics What This Means for PT Owners: • Use AI to enhance—not replace—patient communication • Double down on in-person referral relationships • Look outside healthcare for business models that work • Start leveraging your EMR data beyond billing Guest Links & Resources Tony Maritato YouTube: https://www.youtube.com/@TotalTherapySolutions Dave Kittle YouTube: https://www.youtube.com/@TheDaveKittleShow Sponsors SaRA Health – helps automate patient engagement and improve outcomes EMPOWER EMR – faster documentation and better workflows U.S. Physical Therapy – career growth and clinic support

    1h 1m
  6. You’re Not Stuck: Rethinking Your PT Career

    APR 2

    You’re Not Stuck: Rethinking Your PT Career

    Most physical therapists think their career path is set the moment they graduate. This episode challenges that idea. Elana Yavetz shares how she transitioned from clinical practice into a project management role in tech—and why her PT background was actually her biggest advantage, not a limitation. If you’re a clinic owner, this changes how you think about your team. If you’re a clinician, it changes how you think about your future. Key Insights: PT skills translate directly into leadership and operations rolesCareer paths in healthcare are no longer linear“Impact” doesn’t require direct patient carePT education misses exposure to career flexibilityThe biggest barrier to change is identity, not ability Practical Takeaways: List your skills before exploring new rolesStop searching “non-clinical PT jobs”—start translating skillsRecognize communication and problem-solving as high-value assetsExpand how you define making an impact Guest Links: LinkedIn: LinkedIn.com/in/elanayavetz Instagram: @eyav_ Sponsors: SaRA Health — Increase patient engagement and RTM revenue EMPOWER EMR — Faster workflows, better documentation U.S. Physical Therapy — Career growth without burnout Subscribe & Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Instagram: https://www.instagram.com/ptpintcast X / Twitter: https://x.com/PTPintcast Website: https://www.ptpintcast.com/

    16 min
  7. Volume vs Value: The Future of PT Clinics

    APR 1

    Volume vs Value: The Future of PT Clinics

    In this episode of PT Pintcast, we unpack a major shift happening inside the physical therapy profession: the growing divide between high-volume clinics and high-value, premium care models. From hiring struggles to reimbursement pressure, from patient behavior to AI disruption—this conversation challenges how PTs think about care delivery and business sustainability. If you're a clinic owner, this episode is less about theory and more about survival. Key TakeawaysPatients prioritize access and convenience more than clinical nuanceReferral-driven patients behave differently than direct-access patientsHigh-volume care isn’t inherently lower quality—it depends on executionPT careers may be shortening due to financial pressure and burnoutCorporate clinics rely heavily on new grads due to reimbursement limitsAI could reshape delivery—but not replace human trustThe future likely includes BOTH scalable care AND premium care Why This MattersIf you're running a clinic today, you're making decisions about: Staffing modelsPricing strategyPatient acquisitionLong-term positioning This episode helps you understand where the profession is heading—so you don’t get caught building something that won’t last. Sponsors SaRA Health Automate patient follow-ups, improve outcomes, and generate RTM revenue—without adding staff. ???? https://sarahealth.com EMPOWER EMR Faster documentation, cleaner workflows, and an EMR built for how PTs actually operate. ???? https://empoweremr.com U.S. Physical Therapy (USPH) A national network focused on clinician development, mentorship, and long-term career growth. ???? https://usph.com

    53 min

  8. MAR 31

    The 90-Day Content Plan for Clinics

    Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant. In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work anymore—and what actually does. They explore: Why “when everyone is shouting, it’s just noise”The critical difference between storytelling and self-promotionA practical 90-day system to test and improve contentWhy “safe” marketing is actually the riskiest moveHow to think like a media company inside a healthcare businessWhere AI fits into your workflow—and where it can hurt youKey takeaway: Connection beats perfection. Relevance beats volume. If you’re a PT or clinic owner trying to grow, this episode gives you a system you can actually implement—not just ideas. 9️⃣ Guest CalloutsAndrea → Writing and speaking on AI in healthcareFocus areas:Responsible AI use in healthcareMessaging and positioningUsing AI as a strategic tool (not a shortcut)

    58 min
See All (294)

4.8
out of 5
196 Ratings

About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    294
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

You Might Also Like