Growing a $1.5M Cash-Based Practice with 30%+ Profits with Ben Bagge

In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.

Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.

In this conversation, Rick and Ben discuss topics such as:

• Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
• How to scale a successful PT business
• Ben reveals how his profit margin is 30% and doing $1.5M in business
• Strategies on adding services like massage & chiro
• Top 3 ways to market to a cash patient
• Lead generation for PT: what works?
• Why 90% of cash practices don’t make money
• Ben’s phone scripts that’s converting 65% of insurance patients to cash
• Content strategies on converting patients using social media
• Why you should hire a PT vs. front desk to handle new patient calls
• Why social media is crucial for GenZ hires and new patients
• Why his patient calls are 15 min vs. 5 min

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