23 episodes

Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business.
Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last.
In each episode, we will peel back the layers of business operations and marketing strategies, providing you with valuable insights and practical tips. But that's not all—we'll also sprinkle in discussions on the importance of prioritizing wellness and cultivating a positive mindset. After all, running a business is demanding, and taking care of yourself is crucial for long-term success.
Join us on "Rooted Business" as we delve into the intricacies of intentional business growth, sharing our experiences, lessons learned, and expert advice. Get ready to find clarity, purpose, and balance as we guide you toward establishing a business that thrives while nurturing your well-being. Follow now and embark on a transformative journey with "Rooted Business" to harmonize your hustle and create a sustainable business with intention and longevity in mind.

Growing a Deeply Rooted Business Jessica Walther & Rachel Lopez | Rooted Business

    • Business
    • 5.0 • 4 Ratings

Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business.
Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last.
In each episode, we will peel back the layers of business operations and marketing strategies, providing you with valuable insights and practical tips. But that's not all—we'll also sprinkle in discussions on the importance of prioritizing wellness and cultivating a positive mindset. After all, running a business is demanding, and taking care of yourself is crucial for long-term success.
Join us on "Rooted Business" as we delve into the intricacies of intentional business growth, sharing our experiences, lessons learned, and expert advice. Get ready to find clarity, purpose, and balance as we guide you toward establishing a business that thrives while nurturing your well-being. Follow now and embark on a transformative journey with "Rooted Business" to harmonize your hustle and create a sustainable business with intention and longevity in mind.

    Deeply Rooted Business Podcast Season 2 Recap: Reflecting, Refreshing, and Looking Ahead

    Deeply Rooted Business Podcast Season 2 Recap: Reflecting, Refreshing, and Looking Ahead

    Welcome to another episode of the Deeply Rooted Business Podcast! In this recap episode, hosts Jess and Rachel reflect on the podcast's second season. They discuss their favorite episodes, what worked well for them, and exciting plans for the future.
    - The hosts successfully outlined all episodes before the season started. This allowed for a cohesive journey throughout the season.
    - Co-working meetings on Mondays provided accountability and clarity in publishing and promoting podcast content.
    - The hosts plan to invite guest experts onto the show to provide deeper insights on topics they may not have as much expertise in.
    - A shift in promotion strategies will be implemented across different social media platforms to maximize reach and engagement with listeners.
    - Setting solid goals tied to numeric metrics will help motivate action toward growing listenership.
    - Listeners who leave a review can enter for a chance to win a free 30-minute session with either Jess or Rachel.
    Leave us a review on Apple Podcasts for a chance to win a valuable coaching session with one of our hosts! After you leave your review, send us a screenshot at @deeplyrootedbusiness on IG, and we'll enter you to win. We appreciate your support! Let us know what topics you want to cover in the question sticker below on Spotify, or DM us on Instagram.
    Tune into Season 3 starting April 4th, where we dive into new topics that will inspire you along your entrepreneurial journey.
    Remember, stay deeply rooted in your business dreams and keep reaching higher!
    Connect With Us:
    Jess Website
    Rachel's Website
    _________________
    Hang Out + Learn With Us...
    Deeply Rooted Business Instagram
    Jess Instagram
    Rachel's Instagram

    • 17 min
    Business Systems for Sustainable Success

    Business Systems for Sustainable Success

    Welcome to another episode of the Deeply Rooted Podcast! In this episode, we dive deep into the world of systems and how they can transform your business. Join us as we discuss the importance of implementing effective systems at every stage of your entrepreneurial journey. From time management and planning to client onboarding and scaling strategies, we share valuable insights and practical tips to help you streamline your processes, increase productivity, and achieve sustainable growth. Don't miss out on this empowering conversation that will revolutionize the way you think about systems in your business!
    Key Takeaways:
    - Understand why systems are essential for business success
    - Learn how to create a solid foundation with effective time management and planning
    - Discover the power of building connections through targeted outreach
    - Develop marketing habits that nurture relationships with potential clients
    - Streamline your client onboarding process for a seamless experience
    - Scale your business by creating SOPs and utilizing project management tools
    - Leverage live launching and evergreen funnels to boost sales
    - Optimize customer automation for increased lifetime value
    Remember to subscribe to our podcast so you never miss an episode filled with actionable tips and strategies for growing your business. Stay deeply rooted in success
    Connect With Us:
    Jess Website
    Rachel's Website
    _________________
    Hang Out + Learn With Us...
    Deeply Rooted Business Instagram
    Jess Instagram
    Rachel's Instagram

    • 31 min
    Creating & Launching New Offers: Balancing Passion and Practicality

    Creating & Launching New Offers: Balancing Passion and Practicality

    Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss the process of adding new offers to your business. They share valuable insights from a marketing lens and operations perspective, helping you make informed decisions about expanding your offer suite. Whether you're considering filling gaps in your customer journey or diversifying your income streams, this episode will guide you through the important questions to ask yourself before creating a new offer.
    Key Takeaways:
    - Assessing demand: Determine if there is a need for your new offer by researching audience preferences and identifying gaps in their journey.
    - Aligning with capacity: Consider the level of support you can provide based on your business type and resources available.
    - Evaluating existing offers: Review how well current offerings are performing and identify opportunities for improvement or expansion.
    - Diversification for risk reduction: Explore ways to diversify your income streams by introducing different types of offers that cater to various target audiences.
    - System considerations: Understand how implementing a new offer impacts customer journeys, marketing automation, onboarding processes, and overall client experience.
    Ready to explore new possibilities? Tune into this insightful episode now and gain clarity on whether it's time for a fresh addition to your business's offer suite. Don't miss out on valuable tips that will help you navigate every step of the way!
    Remember, we're rooting for you!
    Connect With Us:
    Jess Website
    Rachel's Website
    _________________
    Hang Out + Learn With Us...
    Deeply Rooted Business Instagram
    Jess Instagram
    Rachel's Instagram

    • 22 min
    Maximizing Investments: Navigating Support Options for Small Businesses

    Maximizing Investments: Navigating Support Options for Small Businesses

    In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of understanding and choosing the right types of support available to small business owners. They explore common pitfalls when investing in support, such as financial drain and wasted time, while highlighting the benefits of bringing on the right support at each stage of business growth. From mentorship to coaching and consulting to specialized service providers, they provide valuable insights on how to navigate your unique journey towards success. Tune in now and learn how to make informed decisions that will help you get the most out of your investments.
    - [00:01:11] The pitfall many entrepreneurs face is overcommitting their investment budget by not allocating enough funds for hands-on implementation or service providers.
    - [00:03:24] Setting aside reserves specifically for investing helps prevent financial strain when exploring various types of support.
    - [00:05:48] Investing time in foundational business coaching programs may lead to wasted hours if you already possess knowledge about certain aspects.
    - [00:08:32] Mismatching expertise can hinder progress; knowing exactly what type(s) of support are needed is vital before making any hiring decisions.
    - [00:10:56] Hiring someone who provides strategic guidance based on their experience saves time during training processes.
    - [00::12::50] Breaking through blind spots and accelerating growth are key benefits of bringing on the right support.
    - [00:16:34] Starting out, mentorship can provide valuable advice from someone who is already successful in your desired field.
    - [00:18:33] Coaching helps with mindset blocks and empowers you to move forward during the stretching phase of business.
    - [00:21:02] As your business becomes more complex, hiring a system specialist or management expert can help streamline processes for increased efficiency.
    - [00:23::35] When scaling up, it's crucial to invest in consultants or strategists who offer customized guidance tailored to your unique business needs.
    Are you ready to take your online business to the next level? Tune into this episode of the Deeply Rooted Business Podcast and gain insights on navigating different types of support. Make informed decisions that will propel your success. Don't miss out—listen now!
    Connect With Us:
    Jess Website
    Rachel's Website
    _________________
    Hang Out + Learn With Us...
    Deeply Rooted Business Instagram
    Jess Instagram
    Rachel's Instagram

    • 27 min
    Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch

    Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch

    Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market research, gain valuable insights, and set yourself up for success in future launches.
    Key Takeaways
    - [00:01:13] Launching is an energy-intensive process that requires effort and vulnerability.
    - [00:02:29] The debrief after a launch is crucial for extracting valuable insights.
    - [00:03:46] The first launch is often the hardest but provides important lessons for future launches.
    - [00:05:27] Downselling offers a great opportunity to increase revenue while giving customers a taste of your product or service at a lower price point.
    - [00:08:23 ] Post-launch surveys are essential for gathering feedback from both buyers and non-buyers to understand their reasons behind purchasing decisions.
    - [0:09:55 ] Analyzing launch metrics helps identify areas of improvement and determine what worked well during the launch
    -[0:11:10) A holistic approach to launching on multiple platforms (email marketing + social media) increases reach and engagement with potential customers,
    -[ 12:25] Celebrate small wins even if they don't meet initial expectations. Success takes time!
    Additional Resources :
    Influence
    Launch Metrics Tracker
    Connect With Us:
    Jess Website
    Rachel's Website
    _________________
    Hang Out + Learn With Us...
    Deeply Rooted Business Instagram
    Jess Instagram
    Rachel's Instagram

    • 26 min
    Intentional Visibility: How to attract new clients & grow brand awareness in 2024

    Intentional Visibility: How to attract new clients & grow brand awareness in 2024

    Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss strategies for increasing business visibility. They dive into the importance of creating intentional content that makes an impact rather than just getting scrolled by. They also explore how building meaningful connections amplifies your reach and attracts new clients. If you are looking to attract new clients in an intentional way, this episode is for you.
    Here’s what we dive into this episode:
    - [00:01:26] Start by reverse engineering your content goals based on your annual plan.
    - [00:02:19] Use social media as a top-of-the-funnel attraction method while utilizing email marketing or blogs to nurture leads further down the sales funnel.
    - [00:04:25] Don't rely solely on social media; diversify your platforms to avoid being dependent on one platform's algorithm changes or potential account issues.
    - [00:07:18] Tailor your content strategy based on different seasons in your business (creative season, promotional period, restorative phase).
    - [00:10:22] Embrace promotion during sales seasons and create touchpoints across multiple platforms to increase conversions.
    - [00:13.53] Leverage client referrals for increased visibility within trusted networks.
    - [0​0​ :20​ 43 ] Develop systems for making connections, such as pitching processes and relationship-building trackers.
    Take a moment to reflect on your current visibility strategy. Are you being intentional with your content and actively building connections? Set specific goals for both areas, whether it's posting three times a week or reaching out to five new potential collaborators each week. Start small and gradually expand as you gain momentum. Remember, quality over quantity is key!
    Don't forget to follow us on Instagram @deeplyrootedbusiness for updates, behind-the-scenes peeks, and exclusive bonus content.
    Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative
    Visit our websites to learn how to work with us:
    Jess : www.thelaunchcollaborative.com
    Get the templates to mention in this episode here .
    Rachel : www.gal-agency.com
    Get Rachels Email Strategy Guide Here


    Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.

    Note: The show notes are a condensed summary of Episode 2 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

    • 27 min

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