13 episodes

Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business.
Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last.
In each episode, we will peel back the layers of business operations and marketing strategies, providing you with valuable insights and practical tips. But that's not all—we'll also sprinkle in discussions on the importance of prioritizing wellness and cultivating a positive mindset. After all, running a business is demanding, and taking care of yourself is crucial for long-term success.
Join us on "Rooted Business" as we delve into the intricacies of intentional business growth, sharing our experiences, lessons learned, and expert advice. Get ready to find clarity, purpose, and balance as we guide you toward establishing a business that thrives while nurturing your well-being. Follow now and embark on a transformative journey with "Rooted Business" to harmonize your hustle and create a sustainable business with intention and longevity in mind.

Growing a Deeply Rooted Business Jessica Walther & Rachel Lopez | Rooted Business

    • Business
    • 5.0 • 4 Ratings

Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business.
Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last.
In each episode, we will peel back the layers of business operations and marketing strategies, providing you with valuable insights and practical tips. But that's not all—we'll also sprinkle in discussions on the importance of prioritizing wellness and cultivating a positive mindset. After all, running a business is demanding, and taking care of yourself is crucial for long-term success.
Join us on "Rooted Business" as we delve into the intricacies of intentional business growth, sharing our experiences, lessons learned, and expert advice. Get ready to find clarity, purpose, and balance as we guide you toward establishing a business that thrives while nurturing your well-being. Follow now and embark on a transformative journey with "Rooted Business" to harmonize your hustle and create a sustainable business with intention and longevity in mind.

    Lessons Learned from Launching a Podcast: Reflections from Season One

    Lessons Learned from Launching a Podcast: Reflections from Season One

    Welcome back to another episode of the Deeply Rooted Podcast! In this episode, Jess and Rachel have a super low-key and fun chat as they debrief their first season of the podcast. They discuss everything from starting the podcast to planning, scripting, recording equipment/software, promoting, building an audience, and key takeaways.
    Key Takeaways:
    - Imposter syndrome is common when starting a new venture but remember that progress is more important than perfection.
    - Collaboration can provide accountability and help you stay committed to your goals.
    - Planning is crucial for success; create an outline with clear intentions for each episode.
    - Choose your tech stack wisely to ensure seamless integration between platforms.
    - Utilize social media platforms like TikTok, Instagram, YouTube to promote your podcast episodes effectively.
    - Consider repurposing content using tools like Repurpose.io for wider reach across different channels.

    If you enjoyed Season One of the Deeply Rooted Podcast or have a favorite episode, make sure to subscribe or add it to your favorites list. Leave us a review on Apple Podcasts if you loved what you heard! Stay tuned for Season Two, where we'll dive deeper into topics while providing actionable steps for intentional living and business growth. Follow us on social media for updates on the upcoming planning sessions we are offering for the new year, merging marketing strategy with operational planning. Join us as we create plans together to kickstart 2022!

    Remember - launching anything new may feel scary at times, but taking intentional action brings amazing opportunities for growth. Keep pushing forward!

    Links to programs mentioned in the podcast (some may be affiliate links):
    Notion - for planningSquad Cast - for podcast recordingDescript - for podcast editingCaptivate - podcast hostingMarketing Magic - For SEO optimization and show notesRepurpose IO - for content repurposing

    • 26 min
    The Power of a Customer Journey: Simplify and Streamline Your Business

    The Power of a Customer Journey: Simplify and Streamline Your Business

    In this episode of the Rooted Business Podcast, hosts Jess and Rachel discuss the significance of having a well-defined customer journey for business growth. They highlight how operating without a customer journey can lead to chaos and ineffective marketing strategies.
    KEY TAKEAWAYS
    - A customer journey provides predictability and consistency within your business and marketing efforts.
    - It boosts confidence by showing that your strategies are working compared to throwing random tactics at the wall.
    - Creating a linear stepping stool offer suite helps customers progress through their journey in an organized manner.
    - Maximizing customer lifetime value involves offering different price points and stages based on customers' readiness to invest.
    - Building trust, delivering excellent experiences, and focusing on retention are crucial for long-term success.
    - Lead magnets should be viewed as part of the overall customer journey, attracting leads towards conversion.

    If you're feeling overwhelmed with multiple offers or lacking clarity in your customer journey, it's time to simplify. Choose one impactful offer that aligns with your goals and create a streamlined path for potential clients. Focus on building trust, providing exceptional experiences, and nurturing relationships throughout their entire journey.

    Remember, simplicity is key! By implementing an effective customer journey strategy, you'll experience increased conversions, improved client satisfaction, and sustainable business growth.

    Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.

    Note: The show notes are a condensed summary of Episode 11 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

    • 24 min
    The Power of Planning - 5 Key Planning Meetings for Sustainable Success

    The Power of Planning - 5 Key Planning Meetings for Sustainable Success

    Welcome to the Rooted Business Podcast with Rachel and Jess! In this episode, they dive deep into the importance of planning in your business. They discuss how planning can support your creativity, intuition, and overall success. By setting realistic goals and prioritizing self-care, you can harmonize your hustle while achieving long-term growth.
    Here’s what we dive into this episode:
    - Planning is an act of self-love that supports both personal well-being and business success.
    - Annual planning sets the vision for your year, considering seasons, energy levels, and life events.
    - Quarterly planning allows you to set achievable goals based on revenue needs and project priorities.
    - Project kickoffs help break down big projects into manageable tasks for better execution.
    - Weekly realignment calls keep everyone on track by reviewing progress and addressing issues.
    - Daily check-ins ensure alignment between tasks and energy levels for optimal productivity.
    We encourage you to take some time this week to evaluate where you are in your business journey. Set aside intentional moments for reflection, plan out realistic goals for the next quarter or month, and schedule regular check-ins with yourself or your team. Embrace planning as a tool that empowers you to achieve balance while growing your business.

    Rachel and Jess are excited about the growth of their podcast and share their enthusiasm for future episodes. They promise to explore a wide range of topics related to marketing, operations, and intentional business strategies, all aligned with their energy and expertise.

    Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.

    Note: The show notes are a condensed summary of Episode 10 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

    • 40 min
    Ethical Marketing: The Importance of Treating Your Customers like Human Beings

    Ethical Marketing: The Importance of Treating Your Customers like Human Beings

    Welcome to the Deeply Rooted Business Podcast! In this exciting episode, hosts Rachel and Jess dive into the topic of ethical marketing and the importance of treating customers as human beings. In today's digital age, it's easy to get caught up in numbers and forget that there are real people behind the computer screens. We discuss the ethical principles of marketing, common practices in the online space, and how to humanize your marketing efforts. Join us as we explore the world of ethical marketing and its impact on your business.
    Key Take Aways:
    Honesty and Transparency in Marketing:
    In the online business space, it's common to come across manipulative marketing practices. As new business owners or non-marketing professionals enter this space, they may unknowingly fall into these practices. However, it's crucial to establish a foundation of ethical marketing. Honesty and transparency play a vital role in building trust with your customers. Avoid practices such as fake urgency, fake scarcity, and misleading messaging. Instead, focus on providing accurate information and being upfront about your offerings.
    Respecting Fair Pricing and Value:
    One aspect of ethical marketing is fair pricing. It's essential to charge a price that aligns with the value you provide. Manipulative pricing tactics, such as charm pricing, should be avoided. Instead, focus on delivering value and ensuring your pricing is competitive and reasonable. Consider implementing a customer journey that allows customers to progress from low-ticket offers to higher-priced offerings. This approach not only provides value at every stage but also allows customers to make informed decisions based on their needs and budgets.

    Privacy and Respect for Customer's Emails:
    Respecting your customer's privacy is another crucial aspect of ethical marketing. Offer options for customers to opt-out of specific campaigns or promotional messages that may trigger trauma or discomfort. By providing this choice, you demonstrate respect for their personal boundaries and build trust. This practice shows that you are aware of their needs and concerns, fostering a positive relationship with your audience.

    The Long-Term Benefits of Ethical Marketing:
    Implementing ethical marketing practices may require a shift in mindset and approach. It's important to remember that ethical marketing is a long-term strategy that builds trust and connection with your audience. By focusing on honesty, transparency, fair pricing, and respect for privacy, you create a sustainable business that attracts aligned customers who genuinely value your offerings.

    Resources for Ethical Marketing:
    If you're interested in diving deeper into ethical marketing, there are several valuable resources available. The Ethical Move, a nonprofit organization, helps online business owners sell better while maintaining ethical standards. Duped: The Dark Side of Online Business podcast explores unethical practices in the online business world, shedding light on the importance of ethical marketing.

    As you embark on the journey of ethical marketing, remember that change takes time. Don't feel overwhelmed by the need to make all the changes at once. Start by incorporating honesty, transparency, fair pricing, and respect for privacy into your marketing efforts. Gradually shift your business's structure and practices to align with ethical standards. By doing so, you'll create a business that not only reflects your values but also attracts loyal customers who appreciate your integrity. Embrace the power of ethical marketing and build trust and connection with your audience.

    Stay tuned for the next episode of

    • 41 min
    The Art of Project Planning: How to Turn Big Ideas into Reality

    The Art of Project Planning: How to Turn Big Ideas into Reality

    Welcome to another episode of Deeply Rooted Business, where we dive deep into the world of business strategy and productivity. In today's episode, we tackle a topic that's essential for every entrepreneur and business owner: project planning. Whether you're just starting or looking to refine your planning process, we've got you covered. Join us as we discuss the importance of project planning, share practical tips, and explore how it can transform your business.
    Key Takeaways:
    Project Planning is Grounding: While ideas and inspiration may come easy, bringing those big ideas to life requires a structured approach. Project planning provides the necessary grounding to turn your vision into reality.Balancing Inspiration and Implementation: Finding a balance between creative inspiration and the implementation of your ideas is crucial. Avoid the pitfall of getting lost in the flow of client work, and make time for planning your own business.Break Down Your Projects: Many people confuse tasks with projects. Break down your projects into smaller tasks and identify the mini-tasks within each to create a clear roadmap.Invest Time Wisely: Invest the time upfront in project planning to save time and avoid costly mistakes later. Plan on paper and make mistakes there instead of during implementation.Scaling Back vs. Scaling Up: Be realistic about your capacity. It's okay to scale back your project scope if it means avoiding burnout or aligning with your resources. It's better to launch a 1.0 project and iterate than exhaust yourself.One Project at a Time: As a solopreneur or small business owner, it's advisable to focus on one to two projects at a time. Context-switching can be detrimental to productivity and quality.Set Deadlines and Due Dates: Assign deadlines and due dates to tasks and stick to them. Flexibility is crucial, but having a plan in place ensures tasks don't get lost or delayed indefinitely.Utilize Project Management Tools: Invest in digital project management tools like Notion, Trello, or Asana to keep your projects organized, accessible, and flexible.Weekly and Daily Check-Ins: Regularly review your project plan on a weekly basis to adjust and allocate tasks based on your energy and resources. Daily check-ins help you stay on track with the tasks for the day.

    Don't underestimate the power of effective project planning in your business. Start by creating a clear plan for your next project, breaking it down into actionable tasks, and utilizing project management tools to stay organized. Remember, the more you practice project planning, the more efficient and successful you'll become in turning your business ideas into reality. So, take that first step and embark on this transformative journey with us.
    Follow now and embark on this transformative journey with us.

    • 27 min
    Embracing Your Spiritual Side: Tools to Find Balance in Your Business

    Embracing Your Spiritual Side: Tools to Find Balance in Your Business

    In this episode of the Deeply Rooted Business , hosts Rachel and Jess delve into the topic of embracing spirituality to find balance and growth in your business. They share their personal experiences with spiritual practices and discuss how these tools can help business owners navigate the ups and downs of entrepreneurship.
    Timestamps:
    [00:00:00] Introduction to the Rooted Business Podcast
    [00:00:23] Catching up after a week off and discussing the importance of work-life balance
    [00:01:00] Rachel's approach to work during the long weekend
    [00:02:20] Introduction to the episode's topic: spirituality in business
    [00:03:00] How Rachel and Jess met through a manifestation group
    [00:04:10] The power of drawing cards for inspiration and guidance
    [00:05:00] Journaling and meditation as essential tools for breaking through creative blocks
    [00:05:55] Jess's use of yoga as a moving meditation and source of clarity
    [00:06:18] Connecting with nature and walking as a way to clear the mind and gain inspiration
    [00:07:00] Jess's fascination with Ayurveda and the importance of balancing elements in life
    [00:07:35] How Ayurveda can help in finding balance and alignment in business
    [00:08:00] Rachel's approach to finding balance in her business through spirituality
    [00:08:45] The role of human design in understanding one's unique energetic blueprint
    [00:10:00] The importance of honoring your energy and intuition in business decisions
    [00:11:00] The concept of human design and its combination of various spiritual systems
    [00:12:21] Understanding the different human design types and strategies
    [00:13:00] The strategy of "informing" and its relevance to Jess's work in email marketing
    [00:14:00] How human design and Ayurveda can help in making business decisions aligned with your energy
    [00:15:00] Embracing discomfort as a path to growth in business
    [00:16:00] The importance of distinguishing between discomfort and misalignment in business
    [00:17:00] The value of intuition and alignment in decision-making
    [00:18:00] Rachel's mantra: "In the discomfort is where you grow"
    [00:19:00] The significance of leaning into discomfort while maintaining alignment
    [00:20:00] Using discomfort as a tool for personal and business growth
    [00:21:00] The role of intuition in making decisions and choosing the right path in business
    [00:22:00] The importance of trusting yourself in the business journey
    [00:23:00] The ongoing process of finding balance and growth in business
    [00:25:00] Encouragement for listeners to share their favorite spiritual practices
    [00:25:51] Closing thoughts from Rachel and Jess, offering support to business owners
    This episode of the Rooted Business Podcast explores the role of spirituality in finding balance and alignment in business. Hosts Rachel and Jess share their personal experiences and tools, including card reading, journaling, meditation, yoga, human design, and more. They emphasize the importance of intuition, alignment, and embracing discomfort as key elements in the journey of entrepreneurship. Listeners are encouraged to share their own spiritual practices and experiences.
    Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.
    Links:
    Discover your human design: https://www.mybodygraph.com/talking-bodygraph
    Note: The show notes are a condensed summary of Episode 2 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.

    • 26 min

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