Growing a Deeply Rooted Business Jessica Walther & Rachel Lopez | Rooted Business

In this episode of the Growing A Deeply Rooted Business podcast, hosts Jess and Rachel dive into building effective systems for self-care and business management at every stage – starting, scaling, and stretching your business. They discuss the importance of time management, planning systems, and why systems can transform from being a mere to-do list item to a pivotal support system in your business growth.
The episode also covers targeted inbound flows, the significance of live launching and evergreen funnels, and creating standard operating procedures (SOPs) for scaling your business.
Tune in to learn how systems can create predictability, reduce stress, and enhance your entrepreneurial journey.
Timestamps
00:43 The importance of systems in business
02:35 Phases of business and relevant systems
03:17 Time management and planning systems
06:32 Connection and outreach systems
09:11 Marketing habits and client onboarding
14:47 Stretching Phase: Targeted inbound flows
20:02 Scaling Phase: SOPs and team building
22:38 Advanced Sales Systems: Live launching and evergreen funnels
Summary of Resources:
Listen to Season 1 Episode 10: The Power of Planning - 5 Key Planning Meetings for Sustainable SuccessWatch: Boost your productivity: Align your Natural Energy with Your WorkflowListen to Season 2 Episode 1: Embracing the Seasons in Your Business: Winter Reflection and Restoration for Sustainable Success in the New Year
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram

In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem.
Key topics covered include understanding your marketing ecosystem, planning for top-of-funnel activities, segmenting your email list, and validating messaging through A/B testing. By the end of the episode, listeners will have actionable strategies to ensure their email lists support their business goals effectively.
Timestamps:
01:08 Understanding marketing ecosystems
02:01 Common mistakes in email marketing
04:23 Balancing your marketing ecosystem
05:23 Top of funnel strategies
07:57 Buyer types and engagement
13:28 Practical tips for email marketing
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram

Are you struggling to meet your 2024 revenue goals? You're not alone! In this episode of the Deeply Rooted Business Podcast, Jess, our operational expert, and Rachel, our marketing mastermind, discuss actionable strategies to boost your revenue in Q3 and Q4. We'll take you through a proven framework to assess, align, and act on your business goals.
Topics Covered:
Understanding why Q1 and Q2 may have been slowThe importance of a seasonal resetHow to conduct an effective inbound auditAligning your offers with your audience's needsStrategies to improve conversion ratesTips to avoid burnout while pushing towards your goals
Links Mentioned:
Listen to Planning for Sustainable Success: Mapping Key Activities & Benchmarks for the Year AheadListen to Why Am I Not Getting Sales Online? | 4 Reasons Your Offers Might Not Be Selling
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram

In this episode of the Growing A Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of setting intentional goals for business growth. They discuss the pitfalls of setting arbitrary goals and the significance of aligning goals with core values and desires.
Key aspects covered include defining your 'why,' understanding the 'what,' and establishing the 'how' to ensure goals are achievable and meaningful. You will learn practical tips for reverse engineering goals, setting realistic benchmarks, and incorporating accountability into their routines.
The episode also offers insights into balancing ambition with reality and how to maintain motivation and focus throughout the year. Essential for entrepreneurs looking to create sustainable and fulfilling businesses.
Timestamps:
00:21 Embracing the ecosystem theme
00:47 The importance of setting goals
01:54 Setting intentional goals
03:44 Defining the 'why' behind your goals
06:05 Aligning goals with core values
14:55 Establishing realistic and ambitious goals
20:46 Implementing the 'how' to achieve goals
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram

Welcome back to Season 4 of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel dive into the vibrant energy of summer and how it can transform your business. Discover how to integrate Ayurvedic principles for a holistic approach to growth and sustainability. Learn about balancing the Pitta dosha, managing business 'heat,' and avoiding burnout.
Timestamps:
01:22 - Balancing business and self-care
04:07 - Delegation and outsourcing
04:50 - Investing back into the business
06:38 - Avoiding burnout and realignment
11:18 - Maternity leave and future plans
14:47 - Upcoming episodes
Links Mentioned:
Listen to Embracing the Seasons in Your Business: Winter Reflection and Restoration for Sustainable Success in the New Year 
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram

In this guest episode of the Deeply Rooted Business Podcast, we're joined by Pinterest marketing expert Heather Farris to discuss Pinterest strategies for 2024. Heather shares her insights on how to use Pinterest as a background operation in your business effectively, the importance of a solid keyword plan, and the benefits of consistent pinning.
We also explore the nuances of the Pinterest algorithm, creating a sustainable content system, and how to leverage Pinterest for long-term success. Whether you're a beginner or looking to refine your strategy, this episode is packed with valuable tips and actionable advice.
Timestamps:
00:38 - Heather Farris’ philosophy on Pinterest marketing
3:00 - How to integrate Pinterest into your marketing ecosystem
02:32 - Building a Pinterest system
05:14 - Content creation and scheduling
08:03 - Getting started with Pinterest
13:08 - Pinterest for different business types
19:33 - Algorithm and discovery on Pinterest
24:28 - Client success stories and final tips
Links Mentioned:
Heather Farris’ Website: heatherfarris.comFree Pinterest Strategy Guide: https://heatherfarris.com/pinterest-strategy-guideDeeply Rooted Business Podcast Pinterest: Follow Us
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Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
Deeply Rooted Business Instagram
Jess Instagram
Rachel's Instagram