Growth Journal with Jasper

Jasper Meurs
Growth Journal with Jasper

Welcome to Growth Journal hosted by Jasper Meurs. We take a deep dive into ways in which your business can achieve growth in ways you may not have imagined. Industry insights from myself and my guests will help you see your own growth potential through a new lens and through that process, we focus on areas of ourselves which sometimes need just as much care, attention to detail, and opportunities for growth.

  1. Steven Baeyens on Storytelling, SEO, and Niche Market Success

    ١٠ جمادى الآخرة

    Steven Baeyens on Storytelling, SEO, and Niche Market Success

    Steven, the CCO of Diabatix, discusses the challenges of aligning sales and marketing in the company. He shares insights on measuring the success of inbound marketing efforts and the surprisingly effective tactics they have used. Steven also talks about the importance of combining online and offline marketing, including hosting dinner events for relationship building. He offers advice for companies looking to enhance their inbound marketing and sales alignment. Key Takeaways Aligning sales and marketing is crucial for success Measuring the success of inbound marketing efforts is important for optimizing strategies Combining online and offline marketing can be effective in reaching and building relationships with potential customers Sharing information and becoming a thought leader can help establish trust and attract customers Connect with Steven LinkedIn: https://www.linkedin.com/in/stevenbaeyens Website: https://maior.io/ Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com Chapters 00:00 Background and Responsibilities at Diabatix 02:06 Challenges in Aligning Sales and Marketing 04:07 Measuring the Success of Inbound Marketing 07:50 Surprisingly Effective Marketing Tactics 11:20 Measuring Success of Inbound Marketing Efforts 14:19 Using Marketing Materials to Explore New Industries 17:45 Combining Inbound and Outbound Sales Strategies 20:48 Hosting Dinner Events for Relationship Building 25:14 Combining Online and Offline Marketing 29:29 Using Ad Campaigns for Dinner Events 31:28 Advice for Enhancing Inbound Marketing and Sales Alignment

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Welcome to Growth Journal hosted by Jasper Meurs. We take a deep dive into ways in which your business can achieve growth in ways you may not have imagined. Industry insights from myself and my guests will help you see your own growth potential through a new lens and through that process, we focus on areas of ourselves which sometimes need just as much care, attention to detail, and opportunities for growth.

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