Growth Signals — Lessons on Startup Marketing

Utkarsh Rai
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Growth Signals — Lessons on Startup Marketing

What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.

Episodes

  1. 06/25/2021

    How To Write a Winning Brand Story

    In this episode, we’ll talk about brand stories and everything you need to build one. By the end of this episode, you’ll: Know the essentials of building a brand early onRealize how top businesses curate their brand through storytellingLearn about different story arcs to write your brand story Music Credit:Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license

    9 min

  2. 06/19/2021

    How To Build a Culture of Experimentation at Work

    In this episode, we’ll talk about how you can unlock growth through experimentation. By the end of this episode, you’ll: Understand ways to become an experimentation driven organizationLearn about which data you can refer to minimize the risk of failureKnow about the trade-offs you would need to make to prioritize better Music credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license

    10 min

  3. 06/11/2021

    How To Market Your Business On Social Media

    In this episode, we’ll discuss where you should be building your communities and how. By the end of this article, you’ll: Know which social platforms are right for you and whyLearn how to get noticed by your audienceUnderstand how your competitors are engaging their communitiesStart rationalizing your social media efforts. Music Credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-coolLicense: https://filmmusic.io/standard-license

    12 min

  4. 06/04/2021

    How To Ace Your Marketing Distribution Game

    In this episode, we’ll cover everything you need to up your marketing distribution game. We’ll talk about how to connect with prospects and customers without any pressure. By the end of this episode, you’ll be able to: Know where your target audience hangs out Learn about the things which influence your prospect’s decision making Convert these insights into campaign ideas to connect with your audience Music Credits: Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license

    13 min

  5. 05/28/2021

    How To Prioritize Your Marketing Initiatives With a Framework

    This episode will discuss marketing mistakes that businesses make early on and fix them through a framework.  By the end of this episode, you’ll able to: Identify what stops a sale from happeningCreate a prioritization framework to make your marketing more impactfulLearn about the mistakes that marketers make and how to fix them Music Credits: Too Cool by Kevin MacLeodLink: ⁠https://incompetech.filmmusic.io/song/4534-too-cool⁠License: ⁠https://filmmusic.io/standard-license

    10 min

  6. 05/21/2021

    How To Manage and Outsource Your Marketing Efforts

    In this episode, we’ll discuss ways to compound business growth through your marketing efforts. We’ll cover how you can effectively manage and outsource a part of your marketing arm, especially if you have a small or no marketing unit. Key Take-aways: Understanding functions/activities which you can or can’t manage in-houseHiring and building a remote marketing armBudgeting and measuring your external marketing efforts Music Credits: Too Cool by Kevin MacLeodLink: ⁠https://incompetech.filmmusic.io/song/4534-too-cool⁠License: ⁠https://filmmusic.io/standard-license

    11 min

  7. 05/14/2021

    How To Plan and Spend Your Marketing Budget

    In this episode, we’ll talk about how businesses should think about their marketing budget and how to spend it judiciously. By the end of this episode, you’ll: Understand how to use data for optimizing your marketing spendsYou’ll realize where your competitors are spending their budgetWould Know how to segment your marketing efforts for short and long term impactWant to get featured in future episodes? Send your questions or opinion using a voice note: https://anchor.fm/growth-signals/message Music Credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license Help to create this episode was provided by Sachin Vats and Deepesh Tomar.

    13 min

  8. 05/07/2021

    How to Create Your First Marketing Plan

    In this episode, we’ll cover the critical components of a marketing plan and learn to deduce where you should be investing your time and efforts at the moment. By the end of this episode, you’ll: Realize what you need to build a marketing plan for your business We’ll cover ways to shape your short and long term goals And uncover mistakes that marketers make early on Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license Help to create this episode was provided by Sachin Vats and Deepesh Tomar.

    9 min

  9. 04/30/2021

    How To Hire Marketers For Startups

    In this episode, we’ll cover how to hire your first marketer, ways to mitigate the risk of wrong hiring, and everything that goes into it. We’ll address challenges like how to: Source great marketing candidates organically Set two-way expectations with your first marketer Evaluate candidates for ownership and fitment Music Credits: Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license

    10 min

  10. 04/24/2021

    How To Achieve Product Market Fit

    It feels incredible to build new products or start a company, but it kind of sucks to have no audiences for it. Sure, we manage to get our friends pumped, family nervous, but let’s face it - an audience is what will make the business grow. Now, an audience isn’t raised overnight; the hard reality is that sometimes it isn’t there at all.  50% of startups fail within their first years. In the starting days, businesses either fail to size the market or overestimates the magnitude of the problem they’re trying to solve, challenges that arise when you have a poor market fit. In this episode, let’s discuss how you can be sure about the market you’re looking to venture into and what you need before going all in. I will help you: Identify who might be interested in your product or service. Know which challenges your audience is looking to solve Realize where your audience hangs out Figure out ways to package your value proposition Help to create the first episode of Growth Signal was provided by Sachin Vats and Deepesh Tomar.  This episode is dedicated to my friend Siddarth Goyal, who went away too soon. Miss you brother, always :) Music Credits: Too Cool by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4534-too-cool License: https://filmmusic.io/standard-license

    9 min
  11. Welcome to Growth Signals with Utkarsh Rai

    SEASON 1 TRAILER

    Welcome to Growth Signals with Utkarsh Rai

    To help startup founders and marketers write their story of growth. Utkarsh Rai, a marketer who has spent over 7 years scaling startups, is now coming up with curated learnings, ideas, and signals to help you scale your business on a shoestring budget. He’ll cover core values, strategies, and all those experiments that didn’t scale but set a solid foundation for business leaders to succeed.  All that, in snackable 10-minute lessons on growth and startup marketing.  The first episode will hit your podcast directory on 24th April 2021, don't miss it.

    1 min

Trailer

About

What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.

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