Growth Stage by FastSpring

FastSpring
Growth Stage by FastSpring

A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.

  1. MAR 6

    How oeksound Took Their Audio Plugins Business Global With Hannes Andersson

    Conversation with oeksound CEO Hannes Andersson about taking an audio plugins business global. When the first oeksound plugin, Soothe, was created in 2016, creator Olli Keskinen and his friend Hannes Andersson were studying music technology to become recording engineers. And as Hannes puts it, they weren’t in the plugin industry or experienced with software ecommerce when Olli’s plugin quickly became popular, thanks to a simple post on a popular online audio forum.  Today, oeksound is a global software company in the audio and video space, with their plugins used by some hugely recognizable names in the music industry. To learn more about how they did it, listen for the full insights into: How oeksound’s pricing and trial options make their products more accessible to more users.Why the user experience and user feedback is so important for improving and marketing plugins.Why a frictionless purchase process is such a key focus for oeksound to continue expanding their sales.To hear all this and more about oeksound’s experience with taking their plugin business global, listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    47 min
  2. FEB 6

    How SMB Digital Brands Can Win the Best Talent With Lizzie Mintus of Here’s Waldo Recruiting

    Conversation with Here’s Waldo Recruiting’s Founder and CEO Lizzie Mintus about how to compete with large brands to recruit the best talent. If you're running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate's resume. So how are smaller companies supposed to compete with large brands for the best talent? In this episode of Growth Stage, we interview Lizzie Mintus — Founder and CEO of Here's Waldo Recruiting and host of The Here’s Waldo Podcast — about her thoughts on: The most effective recruiting strategies for SMBs.How to leverage community involvement and content to punch above your weight.Insights on why the best candidates say “YES!” to working for smaller brands.If you're facing challenges winning the best candidates for your roles, or if you have a small number of roles and every hire really matters, then don't miss this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    29 min
  3. JAN 23

    Scaling Success: Digital Entrepreneurship and SaaS Exits With Blake Hutchison of Flippa

    Conversation with Flippa CEO Blake Hutchison about Flippa and selling a SaaS or digital product business. If you own a SaaS or other digital product business — such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog — and you’re looking to exit, you may have a lot of questions about how best to go about it. In this episode of Growth Stage, we interview Flippa CEO Blake Hutchison about how Flippa works, as well as insights on what you should know if you're a digital business owner looking to sell your business. Listen for the full insights into: How Flippa.com works to connect for-sale businesses with buyers while managing the complexities of valuation and seller expectations.Advice on how SaaS or digital product company owners can prepare for a successful exit, including financial hygiene and knowing what the right time to sell looks like for themselves.How selling an investment business is very different from getting VC funding.If it’s time to sell your SaaS, app, or other digital product business, listen to this episode of Growth Stage now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    37 min
  4. 08/08/2024

    Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel

    Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring. Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to: Give the best best attention to all product releases.Tell an overarching product story where the whole is more valuable than the sum of its parts.Help marketing be planful and thoughtful so they can provide their best work for product releases.If you’re running yourself ragged with over-active product roadmaps, endless “t-shirt” sizing for agile project estimations, slipping product release dates, or being worried about letting your product managers down, it may be time to consider thematic product releases. Learn how in this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

    24 min

About

A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada