24 min

Sid Mistry and Andy Mowat Chat [Redacted] Marketing GTM Roulette

    • Marketing

In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot.Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind for every marker.From building a beloved brand to balancing targeted content and multi-touch attribution, they share their experiences, challenges, an...

In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot.Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind for every marker.From building a beloved brand to balancing targeted content and multi-touch attribution, they share their experiences, challenges, an...

24 min