guruselling's Podcast guruselling

No matter what you want these days “there’s an app for that.” And while technology has been incredibly helpful in lead generation activities, perhaps we have jump a little too far a little too fast into tech. Maybe there are some simple secrets of lead generation that no app can do for you.
What if the “key” to increased leads that we have been seeking isn’t on your computer or iPad? What if it’s something you already have access to and have just ignored?
To delve into these deep questions I asked Tom Hopkins, author of How to Master the Art of Selling, to return as a guest on my show.
During the interview we discussed:
*The art of tracking leads
*How salespeople cost themselves leads
*The “itch cycle”
*And much more
Be sure to download your FREE Ultimate Qualified Lead Profile Toolkit - a $97 value - by clicking here!

She's baaaaack!
Y'know I love Wendy Weiss, the Queen of Cold Calling™, and that is because she loves to put the heat into cold calling!
In this show Wendy is here to tell us how to use your iphone for something more than just playing Angry Birds. She'll show you how to use it to create new appointments, with viable leads in just 24 hours.
During the interview we covered:
*Why cold calling is not only not dead but more viable than ever
*The real deal on voicemail
*How to get over your own junk so you can actually pick up a phone and call someone
*And much more
Be sure to get your FREE Ultimate Qualified Lead Profile Toolkit - a $97 value - by Clicking Here!

When folks first start into using information to market their product or service they often believe "I have a lot to say." Shortly thereafter they end up thinking "what haven't I already said?"
And in a world where readers are looking for more info/thoughts/ideas to feed on everyday a lack of content to feed them can spell doom for you marketing efforts.
So how can we feed the brains of our prospects without having to spend all of our time coming up with stuff to say?
To help me tackle that question I asked Robert Drew, from Emedia, to join me on my show.
During the interview we discovered:
*The real B2B content marketing model
*How to chose which marketing collateral to use
*Why you need a 2 prong approach in lead generation with content
*And much more

We all know the old adage “Sales is the lifeblood of Business.” But what many people forget is that Lead Generation is the lifeblood of Sales.
And with sales becoming more and more competitive, the lifeblood of Leads is becoming more difficult to sustain. This has lead to ever longer, more expensive and more complicated lead generation processes.
But is this how it should be? Should complex sales really be created from even more complex lead generating processes? Isn’t there an easier way?
To tackle these questions I asked my friend Brian Carroll, author of Lead Generation for the Complex Sale, to join me on my show.
During the interview we covered:
*The real big challenge for generating leads in today’s market
*How to increase sales revenue while maintaining or even reducing sales and marketing expenses
*Why traditional marketing sabotages lead generation
*And much more
Be sure to download your FREE Ultimate Qualified Lead Profile Toolkit by CLICKING HERE

In the good old days, you know before the internet, salespeople had an advantage. The buyer only knew as much about the salesperson and his company as he could see from brochures and advertising. 

Today, a buyer can learn more about you then you know, or would want them to know, with just a few mouse clicks. And that is just the beginning!

So, if the field has been so tilted, some might say “leveled,” how can we address that? How do we handle the challenge of the “well informed” buyer?

To help me tackle this question I invited John Golden, CEO of Huthwaite, to be my guest on the show.
 
During the interview we covered:
*Can salespeople control sales situations anymore?
*How can we adapt to the new “everybody knows everything” marketplace?
*How and why is alignment the key to success?
*And much more

Be sure to download the Ultimate Qualifid Lead Profile Toolkit - normally a $97 video training program - Yours FREE!!! - Just CLICK HERE

One of the oldest clichés in sales is: “The Customer is always right.” Well, that might be true, but I can also tell you – and you’d probably agree with me - that the Prospect is usually wrong!
Nonetheless, in today’s hopeful but still nervous marketplace, we tend to give the prospect a lot of latitude and little, if any, attitude. And we do this because the common wisdom is that if you treat people nice, they will treat you nice. But does nice equal sales…?
What if all this “whatever you want” junk is actually LOSING you sales?
In order to address this pressing issue, I asked Matthew Dixon and Brent Adamson, co-authors of The Challenger Sale to join me on my show.
During the interview we covered:
*What can be done to increase sales in a still-down economy?
*What are the 5 types of salespeople? And which one sells the most?
*How can pushing back against a prospect actually accelerate and increase the sale?
*And much more?
Be sure to download your 3 FREE chapters of BE DO SALE by CLICKING HERE!